Aadyaa
https://aadyaa.com/
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Aadyaa was founded by Sayalee Marathe, who transitioned from a successful career as a SAP consultant to jewellery making after discovering her passion for design. Sayalee began crafting jewellery with local Indian beads in 2013, but the brand Aadyaa was officially established later as she turned her hobby into a business. The brand evolved from local exhibitions to a thriving business, launching its first collection in pure silver, "Itihaas," in 2017. Jaydeep Hingne joined as co-founder in the same year, bringing valuable experience to the team. Aadyaa has since expanded with flagship stores in Pune, Mumbai, and Bengaluru, and has grown into a global brand with a dedicated team and a diverse clientele.
Aadyaa's Mission Statement
House of Aadyaa aims to combine traditional techniques with modern designs to create handcrafted 92.5 silver jewellery that celebrates every style, preference, and occasion.
What distinguishes Aadyaa from other Jewelry Brands
Aadyaa distinguishes itself through its unique offerings in handcrafted 92.5 silver jewellery, including the "Itihaas" collection that revolutionized traditional designs. The brand's identity is marked by its extensive collection that caters to various styles and occasions, and its commitment to quality craftsmanship, which resonates with customers.
Stats for Aadyaa
Aadyaa has demonstrated consistent growth on Instagram, achieving a 2% increase from 310.66K to 316.08K.
Instagram Followers Growth
Ecommerce Tools Used by Aadyaa
Shopify Ecommerce Platform
Shopify provides a comprehensive ecommerce platform enabling store owners to start, manage, and grow their online business with tools that cover sales, marketing, inventory management, and overall business operations.
Microsoft Clarity
Microsoft Clarity offers free user behavior analytics with session replays and heatmaps, enabling store owners to understand visitor interactions and improve website usability, boosting conversions and customer experience.
PushOwl: Unified Email, SMS & Web Push Marketing Automation
PushOwl enables Shopify store owners to recover abandoned carts, engage customers, and boost sales through automated email, SMS, and web push campaigns. It features smart pop-ups and supports unlimited profiles to optimize customer outreach and conversion rates effectively.
Klaviyo Marketing Platform
Klaviyo is a comprehensive marketing platform that combines email marketing, SMS, and a built-in customer data platform (CDP). It enables store owners to unify customer data and create personalized, scalable engagements, helping to increase customer retention and drive revenue growth effectively.
Code Black Belt Shopify App Development
Code Black Belt specializes in creating custom Shopify apps, helping store owners enhance their store functionality, automate processes, and improve customer experience. Their expert development services address unique pain points, enabling seamless integration and tailored solutions to boost business efficiency and growth on the Shopify platform.
Swym Wishlist Plus
Swym Wishlist Plus enables your customers to bookmark their favorite products and pick up where they left off when they return.
ipify Public IP Address API
ipify provides a simple and reliable API to fetch the public IP address of users, enabling ecommerce stores to accurately track visitor IPs for security, location-based personalization, and analytics. Easy integration supports improved user experience and fraud prevention.
SearchTap Hosted Search Service
SearchTap provides a fast, relevant search solution tailored for e-commerce websites, mobile apps, and enterprise software. It helps store owners improve customer experience by delivering precise search results quickly, boosting conversion rates and satisfaction. Ideal for businesses of all sizes, from small stores to enterprises.
Vitals™ All-in-One Shopify Growth Toolbox
Vitals™ provides over 40 integrated apps in a single platform, enabling Shopify store owners to boost growth, increase profits, and streamline store management without juggling multiple apps, improving overall efficiency and user experience.
Swym - Ecommerce Customer Experience Enhancer
Swym enables ecommerce store owners to create a seamless shopping experience by offering advanced wishlist and cart recovery solutions, improving customer engagement, retention, and sales conversion through personalized and user-friendly features.
POP UPI - Seamless UPI Payment and Rewards Platform
POP UPI enables store owners to accept seamless UPI payments while rewarding customers with POPcoins on every transaction. This encourages repeat purchases and brand loyalty by allowing earned POPcoins to be redeemed on a variety of top brands via POPshop, enhancing customer engagement.
Frequently Asked Questions about Aadyaa
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Last updated: 30 Sept 2025
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