Alpino
https://alpino.store/
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Alpino was founded in 2016 by a group of six backbenchers who were underestimated and decided to prove their potential by starting a peanut butter company. The idea was sparked by one member who owned a peanut farm, leading to the establishment of a brand aimed initially at the export market. However, as the Indian market began to recognize the value of peanut butter, Alpino shifted its focus to cater to local consumers. Over the years, Alpino evolved from a small operation to a significant player in the Indian market, gaining recognition and expanding its product offerings, especially during the COVID-19 pandemic when it leveraged digital trends and partnered with celebrities to boost its presence.
Alpino's Mission Statement
Alpino aims to make India protein-sufficient by providing nutritious breakfast and snacking products, focusing on peanut-based offerings.
What distinguishes Alpino from other Food Brands
Alpino differentiates itself through its focus on health-conscious consumers, leveraging partnerships with fitness influencers and celebrities to enhance its brand visibility. The brand's commitment to making India protein-sufficient with its peanut-based products was acknowledged by PM Modiji during his renowned radio show ‘MANN KI BAAT’. Additionally, its innovative marketing strategies, including a quirky campaign where The Great Khali "kidnapped" the CEO, added a playful element that further set it apart from competitors.
Stats for Alpino
Alpino has demonstrated consistent growth on Instagram, achieving a 4% increase from 72.27K to 75.16K.
Instagram Followers Growth
Frequently Asked Questions about Alpino
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Last updated: 31 Jan 2026
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