Arata
https://www.arata.in/
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The brand was co-founded by Dhruv Bhasin and Dhruv Madhok, who combined their diverse backgrounds and interests to innovate in the hair care industry. Their partnership has driven the brand's evolution, focusing on advanced solutions developed in collaboration with dermatologists and skincare experts to address specific hair concerns prevalent in India.
Arata's Mission Statement
The brand's core purpose is to blend the power of science with the goodness of nature to craft formulas that deliver results for Indian hair, ensuring a beautiful transformation and making it healthier and stronger.
What distinguishes Arata from other Hair Care Brands
The brand distinguishes itself through its commitment to non-toxic, plant-powered ingredients, high-performing hair care products, and ethical practices, including being PETA-certified, cruelty-free, and vegan. It offers a wide range of products designed to deliver visible results for various hair concerns, ensuring a holistic approach to hair beauty.
Stats for Arata
Arata has demonstrated consistent growth on Instagram, achieving a 2% increase from 120.58K to 122.40K.
Instagram Followers Growth
Frequently Asked Questions about Arata
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Last updated: 31 Jan 2026
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