BlueStone
https://www.bluestone.com/
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Founded in 2011 by Gaurav Singh Kushwaha, BlueStone has built a large family of loyal consumers in India and abroad. Gaurav, an alumnus of IIT Delhi, has helmed two category-defining start-ups during his career of over 20 years. His vision for BlueStone was to digitally revolutionize the fine jewellery segment, leading to the establishment of a robust omnichannel ecosystem that allows consumers to start their purchase journey online and browse an extensive collection of over 7500 designs.
BlueStone's Mission Statement
BlueStone aims to revolutionize the fine jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality, and customer experience.
What distinguishes BlueStone from other Jewelry Brands
BlueStone differentiates itself through its extensive customization options, allowing customers to tailor gold purity, color, and diamond clarity to their preferences. The brand also emphasizes quality craftsmanship, with each piece undergoing rigorous quality checks. Additionally, BlueStone offers a 30 Day Money Back guarantee, Certified Jewellery, and a Lifetime Exchange policy, enhancing customer trust and satisfaction.
Stats for BlueStone
BlueStone has demonstrated consistent growth on Instagram, achieving a 9% increase from 826.06K to 898.45K.
Instagram Followers Growth
Ecommerce Tools Used by BlueStone
WebEngage
WebEngage is a full-stack customer engagement and retention platform that combines a Customer Data Platform (CDP), omnichannel campaign management, and web/app personalization. It helps store owners boost revenue by effectively engaging and retaining existing customers through targeted, personalized marketing strategies.
Freshchat
Freshchat is a cloud-hosted live messaging and engagement application.
Frequently Asked Questions about BlueStone
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Last updated: 30 Sept 2025
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