Clovia
https://www.clovia.com/
Social Links
Clovia began its journey focusing on lingerie and has since expanded to include women's hygiene and personal care products. The brand has evolved to become a trusted name for over 50 Lac urban millennial Indian women, addressing the need for solution-based premium innerwear tailored for Indian women, moving away from traditional one-size-fits-all options.
Clovia's Mission Statement
Clovia is committed to providing beautiful lingerie that looks sexy and feels comfortable, highlighting curves in fabrics and cuts that flatter women.
What distinguishes Clovia from other Lingerie Brands
Clovia distinguishes itself by offering a wide range of lingerie, sleepwear, loungewear, activewear, shapewear, and personal care products under the brand Skivia, which focuses on ayurvedic solutions. The brand emphasizes that all parts of their briefs go through vigorous tests before being pieced together to ensure quality and comfort.
Stats for Clovia
Clovia's Instagram following has fluctuated but maintained around 487.65K.
Instagram Followers Growth
Ecommerce Tools Used by Clovia
Trackier Partner Marketing Platform
Trackier empowers store owners with a comprehensive performance marketing solution that enables seamless campaign tracking, detailed performance analysis, and scalable partner program management, helping optimize marketing efforts and drive growth effectively.
WebEngage
WebEngage is a full-stack customer engagement and retention platform that combines a Customer Data Platform (CDP), omnichannel campaign management, and web/app personalization. It helps store owners boost revenue by effectively engaging and retaining existing customers through targeted, personalized marketing strategies.
MoEngage Customer Engagement Platform
MoEngage enables ecommerce store owners to execute cross-channel marketing strategies with insights-led customer engagement. It helps personalize customer interactions to boost retention, conversions, and customer lifetime value through targeted campaigns and data-driven insights.
Branch Mobile Attribution & App Analytics Platform
Branch provides a comprehensive mobile attribution platform and deep link solutions, enabling store owners to accurately track user acquisition, measure app performance, and optimize user engagement for sustained app growth and improved customer retention.
Frequently Asked Questions about Clovia
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Last updated: 30 Sept 2025
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