Flo Mattress

Flo was founded by Gaurav Zatakia in 2018 after he spent nearly a decade working at Hush, a B2B supplier of mattresses to leading hotels and resorts. His experiences revealed a demand for quality mattresses among consumers who had enjoyed great sleep at hotels but found traditional purchasing channels too expensive. Inspired by the rise of direct-to-consumer brands in the West, Zatakia sought to create a brand that would provide high-quality sleep products at accessible prices, leading to the establishment of Flo.