Flo Mattress
https://www.flomattress.com/
Social Links
Flo was founded by Gaurav Zatakia in 2018 after he spent nearly a decade working at Hush, a B2B supplier of mattresses to leading hotels and resorts. His experiences revealed a demand for quality mattresses among consumers who had enjoyed great sleep at hotels but found traditional purchasing channels too expensive. Inspired by the rise of direct-to-consumer brands in the West, Zatakia sought to create a brand that would provide high-quality sleep products at accessible prices, leading to the establishment of Flo.
Flo Mattress's Mission Statement
Flo aims to make quality sleep affordable for young Indians by leveraging a direct-to-consumer model that eliminates middlemen.
What distinguishes Flo Mattress from other Mattress Brands
Flo differentiates itself by offering a direct-to-consumer model that cuts out middlemen, allowing for lower prices on high-quality mattresses and sleep products. The brand also provides a 100-night risk-free trial and a 10-year warranty, enhancing customer confidence in their purchase.
Stats for Flo Mattress
Flo Mattress has demonstrated consistent growth on Instagram, achieving a 7% increase from 102.69K to 110.09K.
Instagram Followers Growth
Ecommerce Tools Used by Flo Mattress
Shopify Ecommerce Platform
Shopify provides a comprehensive ecommerce platform enabling store owners to start, manage, and grow their online business with tools that cover sales, marketing, inventory management, and overall business operations.
Microsoft Clarity
Microsoft Clarity offers free user behavior analytics with session replays and heatmaps, enabling store owners to understand visitor interactions and improve website usability, boosting conversions and customer experience.
Klaviyo Marketing Platform
Klaviyo is a comprehensive marketing platform that combines email marketing, SMS, and a built-in customer data platform (CDP). It enables store owners to unify customer data and create personalized, scalable engagements, helping to increase customer retention and drive revenue growth effectively.
Hotjar
Hotjar provides website heatmaps and behavior analytics that enable store owners to understand user interactions, identify drop-off points, and gather user feedback. This insight helps optimize user experience and increase conversion rates by revealing how visitors navigate and engage with the site.
Loox Shopify Reviews & Referrals App
Loox enables Shopify merchants to boost brand growth by collecting authentic visual product reviews, leveraging social proof to enhance customer trust and incentivize referrals, effectively turning customers into brand ambassadors and increasing conversion rates.
Criteo Commerce Media Platform
Criteo enables store owners to maximize sales and customer engagement by leveraging the world's largest set of commerce data. Its unified platform helps connect, scale, and monetize digital and physical assets effectively, delivering personalized and richer consumer experiences to drive growth.
IP Blocker and Access Control
This tool enables ecommerce store owners to restrict or allow site access based on IP addresses, improving security by blocking unwanted traffic and compliance with regional age restrictions or content regulations.
Vimeo
Vimeo is a comprehensive AI-powered video platform trusted by millions of creatives and businesses. It enables store owners to create, manage, and share high-quality videos seamlessly, enhancing product showcase, marketing, and customer engagement with professional video hosting and sharing solutions.
Jio Haptik Conversational AI Builder
Jio Haptik empowers store owners to build enterprise-grade custom AI conversational agents using a no/low-code platform, enabling easy and scalable deployment. This tool streamlines customer interactions, improves engagement, and automates support, enhancing operational efficiency and customer satisfaction for ecommerce businesses.
Frequently Asked Questions about Flo Mattress
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Last updated: 30 Sept 2025
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