FlowerAura
https://www.floweraura.com/
Social Links
FlowerAura began its journey in a basement in Gurgaon in 2010, marking the birth of its first owned store in 2011. The brand became official in 2013 and expanded its offerings beyond flowers to include cakes and hampers in 2014. In 2016, FlowerAura launched an app to revolutionize the customer journey, followed by the introduction of a franchise model in 2017. The brand thrived with the introduction of the Dark Store model in 2018 and empowered customers with order tracking through the 'Instanto' app in 2019. Despite challenges posed by the pandemic in 2020, FlowerAura opened doors for international deliveries in 2021 and expanded its presence to over 600 cities across India by 2022. In 2023, the brand unveiled a state-of-the-art central kitchen in Gurgaon.
FlowerAura's Mission Statement
FlowerAura aims to nurture genuine human connections by facilitating the expression of feelings and forging deep ties with loved ones through meaningful gifts.
What distinguishes FlowerAura from other Flower Brands
FlowerAura distinguishes itself with a diverse collection of gifts, including cakes, bouquets, and personalized keepsakes, all designed to carry stories of love and gratitude. The brand emphasizes luxury and aesthetics while maintaining a commitment to genuine emotional connections, supported by a robust delivery network covering over 600 cities and same-day delivery options.
Stats for FlowerAura
FlowerAura has demonstrated consistent growth on Instagram, achieving a 11% increase from 157.97K to 175.76K.
Instagram Followers Growth
Ecommerce Tools Used by FlowerAura
VWO - Digital Experience Optimization Platform
VWO empowers store owners to optimize their digital experiences through powerful experimentation and conversion rate optimization tools, enabling data-driven decisions that increase engagement and sales. It solves the challenge of improving website performance and customer satisfaction efficiently for fast-growing businesses.
VWO - Digital Experience Optimization Platform
VWO empowers store owners to optimize their digital experiences through powerful experimentation and conversion rate optimization tools, enabling data-driven decisions that increase engagement and sales. It solves the challenge of improving website performance and customer satisfaction efficiently for fast-growing businesses.
Frequently Asked Questions about FlowerAura
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Last updated: 30 Sept 2025
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