FlowerAura

FlowerAura began its journey in a basement in Gurgaon in 2010, marking the birth of its first owned store in 2011. The brand became official in 2013 and expanded its offerings beyond flowers to include cakes and hampers in 2014. In 2016, FlowerAura launched an app to revolutionize the customer journey, followed by the introduction of a franchise model in 2017. The brand thrived with the introduction of the Dark Store model in 2018 and empowered customers with order tracking through the 'Instanto' app in 2019. Despite challenges posed by the pandemic in 2020, FlowerAura opened doors for international deliveries in 2021 and expanded its presence to over 600 cities across India by 2022. In 2023, the brand unveiled a state-of-the-art central kitchen in Gurgaon.