Iba
https://ibacosmetics.com/
Social Links
Iba was founded by sisters Mauli Teli and Grishma Teli, who left their professional careers in management consulting and biotech research in the US to return to India. Their vision was to create a cosmetics and personal care company that focused on eco-ethical products, addressing unmet consumer needs. They established Ecotrail Personal Care Pvt. Ltd. in 2012, marking the beginning of their journey in the beauty industry.
Iba's Mission Statement
Iba aims to provide pure beauty without impurity by using only the purest and potent natural ingredients, ensuring that their products are free from animal-derived ingredients, alcohol, and harsh chemicals.
What distinguishes Iba from other Beauty Brands
Iba distinguishes itself by offering a wide range of Halal certified, vegan beauty and personal care products. The brand emphasizes the use of natural, plant-based ingredients and adheres to global Halal and Vegan certification standards, ensuring that their formulations are both effective and environmentally friendly.
Stats for Iba
Iba's Instagram following has fluctuated but maintained around 411.73K.
Instagram Followers Growth
Ecommerce Tools Used by Iba
Shopify Ecommerce Platform
Shopify provides a comprehensive ecommerce platform enabling store owners to start, manage, and grow their online business with tools that cover sales, marketing, inventory management, and overall business operations.
Microsoft Clarity
Microsoft Clarity offers free user behavior analytics with session replays and heatmaps, enabling store owners to understand visitor interactions and improve website usability, boosting conversions and customer experience.
Judge.me Product Reviews
Judge.me enables store owners to effortlessly collect and showcase product and store reviews through customizable, high-converting widgets. By integrating seamlessly with ecommerce platforms, it helps build customer trust and credibility, ultimately boosting conversion rates and driving sales growth effectively.
Shopflo
Shopflo is an end-to-end e-commerce solution designed to boost store conversions by leveraging a network of over 50 million Indian shoppers. It optimizes every stage of the buying process—from product pages to cart and checkout—helping store owners increase sales and improve customer experience.
Pickrr Ecommerce Logistics & Courier Aggregator
Pickrr offers a comprehensive logistics platform for ecommerce stores in India, aggregating professional courier services to streamline shipping. It enables real-time order tracking and cash-on-delivery features, helping store owners manage deliveries efficiently and enhance customer satisfaction with hassle-free shipping experiences.
Shiprocket Checkout - India's Fastest Checkout Solution
Shiprocket Checkout enables store owners to offer a fast, secure, and seamless checkout experience for customers. It addresses cart abandonment by streamlining transactions, enhancing customer satisfaction, and optimizing online sales conversion with India's fastest checkout solution.
Trackier Partner Marketing Platform
Trackier empowers store owners with a comprehensive performance marketing solution that enables seamless campaign tracking, detailed performance analysis, and scalable partner program management, helping optimize marketing efforts and drive growth effectively.
Shiprocket
Shiprocket streamlines your entire eCommerce workflow, from order management to shipping and delivery. Trusted by over 300,000 brands, it eliminates operational complexities, enabling seamless growth and improved efficiency for online stores.
Secomapp Shopify Solutions Suite
Secomapp offers a suite of practical Shopify apps designed to enhance store functionality, improve customer experience, and empower store owners with valuable features that drive success and operational efficiency in ecommerce environments.
Bikayi Online Store Builder
Bikayi enables store owners to launch and grow online businesses swiftly with a fully customizable e-commerce platform. It offers easy store creation, order and staff management, integrated payments, and social media shop connections, supported by dedicated business coaching to drive success in the online retail market.
Sentry Application Performance Monitoring
Sentry helps store owners and development teams monitor application performance by clearly identifying errors. It accelerates issue resolution and supports continuous learning, ensuring smoother app operations and improved customer experience.
PostHog
PostHog is an all-in-one product analytics platform designed for developers, enabling store owners to gain deep insights into user behavior, run A/B tests, use feature flags, and collect feedback through surveys. It helps optimize product performance and enhance customer experience effectively.
Nitro Commerce
Nitro Commerce is an AI-powered sales acceleration tool designed to boost ecommerce revenue by optimizing sales processes and driving growth effectively for online store owners.
Snap Pixel
Snap Pixel is a tracking tool that helps ecommerce store owners measure the effectiveness of their Snapchat ads by capturing visitor actions on their website. It enables data-driven decisions to optimize ad performance, increase conversions, and enhance marketing ROI.
Frequently Asked Questions about Iba
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Last updated: 30 Sept 2025
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