JhaJi Store
https://jhajistore.com
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JhaJi Store was started by sisters-in-law Kalpana Jha and Uma Jha in Darbhanga, Bihar. They began the business to take Mithila’s authentic taste to people who have once lived in the region but have since moved out for work or education. Over time, their efforts and products drew widespread attention, and the duo became well known for popularising JhaJi pickles, with media coverage describing how they are taking Mithila’s traditional pickles to the world and working to make JhaJi an international brand.
JhaJi Store's Mission Statement
JhaJi Store aims to take Mithila’s authentic taste to people who have once lived in the region but have since moved out for work or education. The brand focuses on offering Mithila’s traditional pickles made using local, all-natural ingredients and spices sourced from small-scale farmers and traders in Samastipur and Muzaffarpur, across product categories such as Bihari pickles, mango pickles, mixed pickles, spicy pickles, sweet pickles, and kheer mixes.
What distinguishes JhaJi Store from other Food Brands
JhaJi Store offers traditional Bihari and Mithila-style pickles, including products such as Lal Mirch ka Bharua Achar (Stuffed Red Chilli Pickle), Oal Ginger Green Chili Mix Pickle (Grated Oal/Suran/Jimikand Pickle), The Heritage Bihar Pickle Pack featuring stuffed red chilli and jackfruit pickles, and a collection of four bestselling winter pickles and chutneys from Bihar. The pickles are made using local, all-natural ingredients and spices sourced from small-scale farmers and traders in Samastipur and Muzaffarpur. JhaJi Store describes itself as an honest and conscious business that employs underprivileged individuals and spends 2% of its revenues directly towards girl child education.
Frequently Asked Questions about JhaJi Store
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Last updated: 9 Jan 2026
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