Joyspoon

Joyspoon was launched by Yash and Vaishali, whose journey together began in their high school days. Yash, driven by his passion for entrepreneurship, started Farmse, a brand focused on organic and healthy food. Vaishali soon became an integral part of Farmse, bringing her creativity and a rich family tradition of making mukhwas learned from her mother and nani. The spark for Joyspoon ignited during their wedding, when they decided to gift their guests handcrafted mukhwas instead of customary sweets, and the response was overwhelming. Seeing that the mukhwas industry was largely unorganized and that there was a gap in the market for high-quality, thoughtfully crafted mukhwas, they conducted a four-month trial run through Farmse, which people embraced. With a vision to redefine and elevate the mukhwas experience where mukhwas and mouth fresheners are not just tasty but also healthy, Yash and Vaishali launched Joyspoon, blending tradition with innovation and bringing a fresh take on an age-old practice.