Nirmalaya
https://nirmalaya.com/
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Nirmalaya was founded in October 2020 by Rajeev Bansal, along with co-founders Bharat Bansal and Surbhi Bansal, who recognized the potential in the discarded flowers at the Shirdi temple in Maharashtra. This insight led to extensive research on transforming temple offerings, which constitute 16% of total river pollution, into meaningful products. The brand has since evolved to operate from a sprawling 30,000 sqft factory in Mandoli, Delhi, focusing on eco-friendly incense manufacturing based on patented processes.
Nirmalaya's Mission Statement
Nirmalaya's mission is to eliminate religious waste and chemical-laden products from lives, promoting sustainability and wellness through organic fragrances crafted from recycled temple flowers. The brand follows the motto of "Waste to Wealth" and extends it to "Waste to Wellness," dedicated to creating an environment where their incense promotes a sense of purity and well-being.
What distinguishes Nirmalaya from other Home Brands
Nirmalaya distinguishes itself by transforming floral waste from temples into eco-friendly incense products, essential oils, and pure attars. The brand emphasizes sustainability through its unique recycling process and a predominantly female workforce, which handcrafts products that are both gentle on the senses and respectful of the environment.
Stats for Nirmalaya
Nirmalaya's Instagram following has fluctuated but maintained around 53.65K.
Instagram Followers Growth
Frequently Asked Questions about Nirmalaya
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Last updated: 31 Jan 2026
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