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Nirmalaya

https://nirmalaya.com/
Nirmalaya on Instagram Nirmalaya on LinkedIn Nirmalaya on YouTube Nirmalaya on Facebook Nirmalaya on X

Social Links

Nirmalaya on Instagram
Instagram

53.42K followers

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Nirmalaya on LinkedIn
LinkedIn

2.35K followers

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Nirmalaya on YouTube
YouTube

1.57K followers

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Nirmalaya was founded in October 2020 by Rajeev Bansal, along with co-founders Bharat Bansal and Surbhi Bansal, who recognized the potential in the discarded flowers at the Shirdi temple in Maharashtra. This insight led to extensive research on transforming temple offerings, which constitute 16% of total river pollution, into meaningful products. The brand has since evolved to operate from a sprawling 30,000 sqft factory in Mandoli, Delhi, focusing on eco-friendly incense manufacturing based on patented processes.

Other categories Nirmalaya operates in: Gifts , Personal Care , Fragrance

Nirmalaya's Mission Statement

Nirmalaya's mission is to eliminate religious waste and chemical-laden products from lives, promoting sustainability and wellness through organic fragrances crafted from recycled temple flowers. The brand follows the motto of "Waste to Wealth" and extends it to "Waste to Wellness," dedicated to creating an environment where their incense promotes a sense of purity and well-being.

What distinguishes Nirmalaya from other Home Brands

Nirmalaya distinguishes itself by transforming floral waste from temples into eco-friendly incense products, essential oils, and pure attars. The brand emphasizes sustainability through its unique recycling process and a predominantly female workforce, which handcrafts products that are both gentle on the senses and respectful of the environment.

Stats for Nirmalaya

Nirmalaya has demonstrated consistent growth on Instagram, achieving a 3% increase from 51.79K to 53.42K.

Instagram Followers Growth

Ecommerce Tools Used by Nirmalaya

Ecommerce Used by 1157brands

Shopify Ecommerce Platform

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Analytics Used by 493brands

Microsoft Clarity

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Judge.me Product Reviews

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Marketing automation Used by 86brands

PushOwl: Unified Email, SMS & Web Push Marketing Automation

PushOwl enables Shopify store owners to recover abandoned carts, engage customers, and boost sales through automated email, SMS, and web push campaigns. It features smart pop-ups and supports unlimited profiles to optimize customer outreach and conversion rates effectively.
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Marketing automation Used by 82brands

Mintt Studio Shopify Apps

Mintt Studio offers enterprise-grade Shopify apps designed to boost store engagement, social proof, and sales. Trusted by over 300,000 merchants, it provides seamless integrations, powerful features, and expert support, enabling store owners to grow their business effectively and enhance customer experience.
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Shopify apps Used by 60brands

Instafeed - Shoppable Instagram Feed & UGC

Instafeed allows store owners to seamlessly integrate shoppable Instagram feeds, videos, Reels, and user-generated content directly into their Shopify store, enhancing customer engagement and boosting sales through visually rich social proof and interactive shopping experiences.
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Fulfilment Used by 47brands

Shiprocket

Shiprocket streamlines your entire eCommerce workflow, from order management to shipping and delivery. Trusted by over 300,000 brands, it eliminates operational complexities, enabling seamless growth and improved efficiency for online stores.
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Live chat Used by 15brands

Instasell Live Commerce

Instasell enables store owners to conduct live shopping sessions directly on their websites, significantly boosting customer engagement and increasing conversion rates by up to 400%. It transforms existing website traffic into active buyers through interactive live commerce, helping brands effectively drive sales and enhance customer experience.
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Marketing automation Used by 11brands

Corner - Data-Driven Customer Engagement Suite for Shopify

Corner offers a suite of Shopify apps tailored for over 3000 merchants, enabling data-driven customer engagement. It helps store owners enhance online shopping experiences by leveraging customer data to create personalized, effective marketing and sales strategies, ultimately driving higher conversion and retention rates.
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Marketing automation Used by 11brands

Corner - Data-Driven Customer Engagement Suite

Corner offers Shopify stores a comprehensive suite of apps to deliver personalized, data-driven customer experiences. It enables merchants to optimize interactions, boost engagement, and improve conversions through targeted tools built specifically for eCommerce success.
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Reviews Used by 9brands

Contlo

Contlo is a leading generative AI marketing platform that empowers fast-growing businesses to automate and enhance marketing efforts using your brand’s AI model and autonomous AI agents. It streamlines customer engagement and marketing workflows, saving time and boosting marketing efficiency for modern businesses.
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Marketing automation Used by 9brands

GoodApps Conversion Bundle for Shopify

GoodApps simplifies boosting your Shopify sales by enabling easy setup of conversion bundles and customized funnels, helping increase average order value (AOV) through targeted trigger criteria and user-friendly app management.
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Frequently Asked Questions about Nirmalaya

What categories of products does Nirmalaya offer?

Nirmalaya primarily offers Home Items, Gifts, Personal Care Items and Fragrances.

Is Nirmalaya a trusted brand?

Nirmalaya is a relatively new brand and is actively building its presence in the market. As per the last update, it has around 53.42K followers on Instagram.

Does Nirmalaya have its own app for shopping?

No, Nirmalaya currently doesn't have a mobile app.

Does Nirmalaya collaborate with celebrities or influencers?

Nirmalaya does not have any celebrities associated with them.

How many followers does Nirmalaya have on social media platforms?

Nirmalaya has 53.42K followers on Instagram and 1.57K subscribers on YouTube.

Does Nirmalaya have physical stores or outlets?

Nirmalaya primarily operates through their online store.

Last updated: 30 Nov 2025

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