Nootie
https://www.nootie.in
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Nootie’s journey began in 2005 with the Pet Point Opens (Punjabi Bagh), a small neighbourhood pet store in Delhi built on love, trust, and everyday grooming care. Over time it grew into a trusted name for families. In 2021, the brand expanded into flagship stores in Dwarka and Defence Colony, developing immersive pet wellness spaces that combined grooming, veterinary care, and premium nutrition. In 2022, Nootie was formally incorporated to focus on transforming pet nutrition with clean, human-grade, science-led recipes. That year it reached an ₹80 lakh Amazon sales milestone, reflecting a growing base of repeat customers. Between 2023 and 2025, Nootie expanded across India through quick commerce and retail, appearing on platforms such as Swiggy, Blinkit, Amazon, and beyond, and opening new experience stores in Chandigarh and Gurgaon. In 2024, it launched Nibblr, a range of clean-label, functional chews backed by veterinary science.
Nootie's Mission Statement
Nootie aims to reimagine pet wellness from the inside out by creating real, clean, science-backed nutrition made for India, using human-grade ingredients and transparent practices to support genuine well-being rather than marketing claims.
What distinguishes Nootie from other Pet Brands
Nootie positions its pet nutrition around science-backed, clean-label formulations developed and owned in-house by pet nutritionists and veterinarians. It emphasizes the use of 100% human-grade, kitchen-quality ingredients, avoiding fillers, corn, soy, artificial colours, flavours, and preservatives. The brand highlights transparent labels that clearly disclose every ingredient, process, and claim. Its recipes are crafted and tested with pets for taste and real-world results, and it maintains non-negotiable standards that prioritize purposeful ingredients and measurable efficacy over marketing embellishments.
Frequently Asked Questions about Nootie
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Last updated: 4 Feb 2026
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