Plum Goodness
https://plumgoodness.com/Social Links
The brand's journey began in 2013 with the aim of establishing India's first 100% vegan beauty brand. In 2014, they launched their first product, the Hello Aloe Moisturiser. By 2017, they expanded into retail, reaching customers in over 300 cities. The brand secured Series A funding in 2018, which facilitated the launch of haircare products and a dedicated men's care range called PHY. Their international presence began in 2019, and they continued to grow with Series B funding in 2020, during which they introduced Plum Bodylovin' and fun fragrances. Series C funding in 2022 allowed for the introduction of skin-loving makeup and the growth of their team to over 250 people.
Plum Goodness's Mission Statement
The brand's core purpose is to deliver goodness through cruelty-free skincare, makeup, haircare, and bodycare products that combine natural ingredients with science-backed actives.
What distinguishes Plum Goodness from other Personal Care Brands
The brand distinguishes itself by being 100% vegan, utilizing well-researched natural and active ingredients, and maintaining a commitment to sustainability with a recycling program. They are also PETA certified for being animal test-free, ensuring that neither their products nor ingredients undergo animal testing.
Stats for Plum Goodness
Plum Goodness has demonstrated consistent growth on Instagram, achieving a 2% increase from 1.00M to 1.02M.
Instagram Followers Growth
Ecommerce Tools Used by Plum Goodness
Shopify Ecommerce Platform
Microsoft Clarity
Judge.me Product Reviews
GoKwik
Snowplow Real-Time Customer Data Infrastructure
Secomapp Shopify Solutions Suite
Netcore Cloud Customer Experience Platform
Netcore Cloud Customer Experience Platform
VWO - Digital Experience Optimization Platform
VWO - Digital Experience Optimization Platform
Grizzly Apps Currency Converter
Hansel.io Product Growth Platform
Frequently Asked Questions about Plum Goodness
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Last updated: 30 Nov 2025
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