Plum Goodness
https://plumgoodness.com/
Social Links
The brand's journey began in 2013 with the aim of establishing India's first 100% vegan beauty brand. In 2014, they launched their first product, the Hello Aloe Moisturiser. By 2017, they expanded into retail, reaching customers in over 300 cities. The brand secured Series A funding in 2018, which facilitated the launch of haircare products and a dedicated men's care range called PHY. Their international presence began in 2019, and they continued to grow with Series B funding in 2020, during which they introduced Plum Bodylovin' and fun fragrances. Series C funding in 2022 allowed for the introduction of skin-loving makeup and the growth of their team to over 250 people.
Plum Goodness's Mission Statement
The brand's core purpose is to deliver goodness through cruelty-free skincare, makeup, haircare, and bodycare products that combine natural ingredients with science-backed actives.
What distinguishes Plum Goodness from other Personal Care Brands
The brand distinguishes itself by being 100% vegan, utilizing well-researched natural and active ingredients, and maintaining a commitment to sustainability with a recycling program. They are also PETA certified for being animal test-free, ensuring that neither their products nor ingredients undergo animal testing.
Stats for Plum Goodness
Plum Goodness has demonstrated consistent growth on Instagram, achieving a 3% increase from 974.14K to 1.00M.
Instagram Followers Growth
Ecommerce Tools Used by Plum Goodness
Shopify Ecommerce Platform
Shopify provides a comprehensive ecommerce platform enabling store owners to start, manage, and grow their online business with tools that cover sales, marketing, inventory management, and overall business operations.
Microsoft Clarity
Microsoft Clarity offers free user behavior analytics with session replays and heatmaps, enabling store owners to understand visitor interactions and improve website usability, boosting conversions and customer experience.
Judge.me Product Reviews
Judge.me enables store owners to effortlessly collect and showcase product and store reviews through customizable, high-converting widgets. By integrating seamlessly with ecommerce platforms, it helps build customer trust and credibility, ultimately boosting conversion rates and driving sales growth effectively.
GoKwik
GoKwik offers eCommerce brands in India a comprehensive platform to boost conversions with one-click checkout and minimize Return to Origin (RTO) issues, enabling smoother operations and driving significant growth by improving customer experience and operational efficiency.
Snowplow Real-Time Customer Data Infrastructure
Snowplow enables store owners to collect and analyze real-time customer behavioral data, empowering AI-driven marketing, improved digital products, personalized experiences, and fraud prevention to optimize store performance and customer engagement effectively.
Secomapp Shopify Solutions Suite
Secomapp offers a suite of practical Shopify apps designed to enhance store functionality, improve customer experience, and empower store owners with valuable features that drive success and operational efficiency in ecommerce environments.
Netcore Cloud Customer Experience Platform
Netcore Cloud offers a comprehensive customer experience platform that empowers store owners to boost conversions, enhance user engagement, and improve customer retention across websites and apps, driving measurable business growth through personalized marketing and data-driven insights.
Netcore Cloud Customer Experience Platform
Netcore Cloud offers a comprehensive customer experience platform that empowers store owners to boost conversions, enhance user engagement, and improve customer retention across websites and apps, driving measurable business growth through personalized marketing and data-driven insights.
VWO - Digital Experience Optimization Platform
VWO empowers store owners to optimize their digital experiences through powerful experimentation and conversion rate optimization tools, enabling data-driven decisions that increase engagement and sales. It solves the challenge of improving website performance and customer satisfaction efficiently for fast-growing businesses.
VWO - Digital Experience Optimization Platform
VWO empowers store owners to optimize their digital experiences through powerful experimentation and conversion rate optimization tools, enabling data-driven decisions that increase engagement and sales. It solves the challenge of improving website performance and customer satisfaction efficiently for fast-growing businesses.
Grizzly Apps Currency Converter
Grizzly Apps Currency Converter allows ecommerce store owners to automatically display prices in multiple currencies, enhancing global customer experience and boosting international sales by reducing confusion related to currency conversions.
Hansel.io Product Growth Platform
Hansel.io is a no-code platform designed for mobile-first companies to deploy real-time Nudges that drive feature adoption and reduce user drop-offs at scale. It empowers store owners to enhance user engagement and growth without requiring any coding expertise, leveraging Nudge theory effectively.
Frequently Asked Questions about Plum Goodness
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Last updated: 30 Sept 2025
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