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Plum Goodness

https://plumgoodness.com/

The brand's journey began in 2013 with the aim of establishing India's first 100% vegan beauty brand. In 2014, they launched their first product, the Hello Aloe Moisturiser. By 2017, they expanded into retail, reaching customers in over 300 cities. The brand secured Series A funding in 2018, which facilitated the launch of haircare products and a dedicated men's care range called PHY. Their international presence began in 2019, and they continued to grow with Series B funding in 2020, during which they introduced Plum Bodylovin' and fun fragrances. Series C funding in 2022 allowed for the introduction of skin-loving makeup and the growth of their team to over 250 people.

Other categories Plum Goodness operates in: Beauty , Hair Care , Skin Care , Fragrance

Plum Goodness's Mission Statement

The brand's core purpose is to deliver goodness through cruelty-free skincare, makeup, haircare, and bodycare products that combine natural ingredients with science-backed actives.

What distinguishes Plum Goodness from other Personal Care Brands

The brand distinguishes itself by being 100% vegan, utilizing well-researched natural and active ingredients, and maintaining a commitment to sustainability with a recycling program. They are also PETA certified for being animal test-free, ensuring that neither their products nor ingredients undergo animal testing.

Frequently Asked Questions about Plum Goodness

What categories of products does Plum Goodness offer?

Is Plum Goodness a trusted brand?

Plum Goodness has been in business for 13 years with over 1.05M followers on Instagram and 134.00K subscribers on YouTube. They have over 1.47M downloads on their Android app with average rating of 4.58 from 17,846 reviews on Google Play Store and App Store.

Does Plum Goodness have its own app for shopping?

Yes, Plum Goodness has mobile apps available on Android and iOS.

How many followers does Plum Goodness have on social media platforms?

Plum Goodness has 1.05M followers on Instagram and 134.00K subscribers on YouTube.

Does Plum Goodness have physical stores or outlets?

Yes, Plum Goodness has physical stores. You can find their store locations here.

Last updated: 31 Jan 2026

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