Pure & Sure
https://pureandsure.in/
Social Links
Pure and Sure was founded in 2011 by Surya Shastry as an extension of Phalada Agro, starting with just 10 organic food products in Bangalore. The brand quickly expanded its reach across India, diversifying its product range to include pulses, grains, and snacks, specifically developing India's first organic range of snacks. By 2016, it had grown to over 120 products available nationwide. The brand embraced digital transformation in 2015, launching its e-commerce platform to facilitate online shopping for organic products. Over the years, Pure and Sure has focused on sustainability, achieving significant milestones such as moving all operations to 100% renewable solar energy and winning the Best Organic Food Brand of the Year by the Jaivik Bharat Award in 2018.
Pure & Sure's Mission Statement
Pure and Sure was founded with the vision of bringing clean, green, and organic food to every table in the country, emphasizing the importance of sustainable farming practices and the purity of its produce. The brand prioritizes being 'Farmers First', creating an environment for crops to grow naturally and beautifully, and it views organic farming as a peacemaker, ensuring that all produce is grown without artificial fertilizers or chemicals.
What distinguishes Pure & Sure from other Food Brands
Pure and Sure distinguishes itself through its commitment to organic farming without artificial fertilizers or chemicals, ensuring that all products are natural and sustainably sourced. The brand emphasizes local sourcing, supporting farmers and reducing transportation impacts, which helps boost local farmers' income. Its innovative approach includes the development of India's first organic snack range and a focus on forgotten grains like millets, all while maintaining a strong digital presence for customer convenience.
Stats for Pure & Sure
Pure & Sure has demonstrated consistent growth on Instagram, achieving a 2% increase from 11.54K to 11.74K.
Instagram Followers Growth
Ecommerce Tools Used by Pure & Sure
Shopify Ecommerce Platform
Klaviyo Marketing Platform
OxiApps Social Login
Omnisend
Frequently Asked Questions about Pure & Sure
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Last updated: 30 Nov 2025
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