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Setu

https://setu.in/
Setu on Instagram Setu on LinkedIn Setu on Facebook Setu on X

Social Links

Setu on Instagram
Instagram

59.71K followers

Follow Setu on Instagram
Setu on LinkedIn
LinkedIn

10.15K followers

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Setu was founded in 2017 by Nihaal and Trisha Mariwala, but its roots trace back to the Mariwala family's involvement in the spice trade since 1857. In 1984, Nihaal's father, Sanjaya Mariwala, realized that Indian spices were being used in food but their health benefits were being overlooked. In 2004, Sanjaya established a nutraceuticals company, which laid the groundwork for Setu's creation, focusing on health supplements tailored to modern lifestyles. Nihaal, who worked with his father for a decade, is dedicated to creating high-quality, plant-based solutions personalized for contemporary living.

Setu's Mission Statement

Setu aims to provide high-quality, scientifically validated, natural solutions to enhance the quality of life while making nutrition personal.

What distinguishes Setu from other Health & Wellness Brands

Setu differentiates itself by offering high-quality, plant-based health supplements that are personalized for contemporary lifestyles. The brand emphasizes scientifically validated ingredients and solutions that address health issues arising from modern living.

Celebrities Associated with Setu

Setu is represented by Sania Mirza as brand ambassador.

Sania Mirza

Sania Mirza

Stats for Setu

Setu's Instagram following has fluctuated but maintained around 59.71K.

Instagram Followers Growth

Ecommerce Tools Used by Setu

Ecommerce Used by 1157brands

Shopify Ecommerce Platform

Shopify provides a comprehensive ecommerce platform enabling store owners to start, manage, and grow their online business with tools that cover sales, marketing, inventory management, and overall business operations.
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Payment processors Used by 136brands

Shopflo

Shopflo is an end-to-end e-commerce solution designed to boost store conversions by leveraging a network of over 50 million Indian shoppers. It optimizes every stage of the buying process—from product pages to cart and checkout—helping store owners increase sales and improve customer experience.
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Performance Used by 30brands

Flashspeed - Shopify PageSpeed Optimizer

Flashspeed helps Shopify store owners boost their website speed effortlessly by removing unused JavaScript and CSS with a single click, enhancing user experience and improving page loading times. This results in better performance scores, higher customer satisfaction, and increased conversion rates, all at an affordable price.
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Affiliate programs Used by 29brands

Admitad India

Admitad India enables ecommerce store owners to establish long-term partnerships and drive business growth through an effective affiliate marketing platform tailored for the Indian market, helping to increase sales and expand reach efficiently.
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A/B Testing Used by 3brands

Convert.com A/B Testing Tool

Convert.com enables store owners to optimize conversions through reliable A/B testing, split testing, and personalization. It offers advanced goals tracking, fast support, and flexible monthly payments, helping eCommerce businesses improve user experience and maximize sales effectively without compromising site speed or privacy compliance.
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Frequently Asked Questions about Setu

What categories of products does Setu offer?

Setu primarily offers Health & Wellness Products.

Is Setu a trusted brand?

Setu has been in business for 8 years and has around 59.71K followers on Instagram.

Does Setu have its own app for shopping?

No, Setu currently doesn't have a mobile app.

Does Setu collaborate with celebrities or influencers?

Yes, Setu has celebrities associated with them. They have collaborated with Sania Mirza. For more information, check out the Celebrities section.

How many followers does Setu have on social media platforms?

Setu has 59.71K followers on Instagram.

Does Setu have physical stores or outlets?

Yes, Setu has physical stores. You can find their store locations here.

Last updated: 30 Nov 2025

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