TeaFit
https://tea.fit
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TeaFit originated from its founder’s experience of coming from a family of diabetics and having gestational diabetes during both pregnancies, to the extent of taking insulin at every mealtime, which left supermarket choices limited to a bottle of water or what were described as dubious diet drinks. During a visit to Japan, the founder encountered a wide range of ever-present unsweetened beverages crafted with Japanese teas, toasted grains and native botanicals, which served as the spark to create similar options for Indian consumers. Drawing on India’s context as a country of Ayurveda and the lack of clean beverage choices, the team spent nearly 18 months on product development, going through over 130 iterations to craft scalable, real ingredient-based beverages with consistent effectiveness, flavour and mouthfeel. Dedicated tea farmers, despite their modest scale, ensured an unwavering supply. In March 2021, TeaFit launched its maiden range of unsweetened bottled teas, and its unsweetened products have removed over 30,000 kilograms of sugar from the Indian diet, while the brand continues to work on new products, more accessible pricing and expanded distribution.
TeaFit's Mission Statement
TeaFit aims to provide the Indian customer with a world-class beverage experience that is clean, minimal and authentic, by offering unsweetened beverages in a market dominated by overly sweet and sweetener-laden drinks. It positions itself as a responsible beverage brand created in response to the evident need for a player unafraid to be 100% transparent about ingredients, sourcing and processes. The brand focuses on unsweetened products and emphasizes that TeaFit is not merely a beverage but a pledge, described as a commitment to build a healthier India, with a vision to make TeaFit as ubiquitous as a cola bottle and available wherever consumers go.
What distinguishes TeaFit from other Beverage Brands
TeaFit offers unsweetened bottled teas and instant tea premixes that are seriously unsweetened and free from any sugar, sweeteners or preservatives. Each bottle of TeaFit iced tea is brewed with a proprietary blend of 15 super herbs, extracted under low temperatures and specific pressure conditions so that only the actives and top notes are obtained for flavour. The brand emphasizes real ingredient-based beverages and transparency about ingredients, sourcing and processes. TeaFit’s premixes are made from its signature tea extracts blended with high-quality spices and milk, providing an alternative to conventional sweetened beverages in the Indian market.
Frequently Asked Questions about TeaFit
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Last updated: 9 Jan 2026
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