The Amethyst Store
https://www.theamethyststore.com/
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The Amethyst Store was established in 2018 by three siblings, Srinithi, Sweatha, and Shricharran, who are the fourth generation of a family renowned for gold and diamond designing in South India. The idea to create their own jewellery brand stemmed from their childhood experiences in jewellery stores, where they developed a passion for art and design. Starting with ten self-designed pieces, they built a team of artisans across India, leading to significant growth and recognition for the brand. They achieved their ten-year goal plan within just three years, introducing innovative products that were previously unavailable in India.
The Amethyst Store's Mission Statement
The Amethyst Store aims to provide well-crafted and quality jewellery that resonates with elegance and style, catering to the contemporary Indian woman.
What distinguishes The Amethyst Store from other Jewelry Brands
The Amethyst Store distinguishes itself through its unique designs, fine craftsmanship, and purity of materials, particularly in silver jewellery. The brand has introduced innovative products that were previously unavailable in India, and it has garnered a loyal customer base with over 15000 products sold and more than two lakh customers.
Stats for The Amethyst Store
The Amethyst Store has demonstrated consistent growth on Instagram, achieving a 2% increase from 196.22K to 199.71K.
Instagram Followers Growth
Frequently Asked Questions about The Amethyst Store
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Last updated: 31 Jan 2026
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