WhySoBlue
https://whysobluelove.com/
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WhySoBlue was founded in 2015 by Jaya and Shweta as a small, two-person business operating from their living room. Jaya managed the cutting of the first collection on their dining table using a single sewing machine, while Shweta took care of operations and marketing. The brand gradually expanded, moving through four studios as it grew, and now operates from a larger space where Jaya oversees Production and R&D, and Shweta manages Sourcing, Designing, and Marketing.
WhySoBlue's Mission Statement
WhySoBlue aims to provide customization in fashion, ensuring each piece reflects the personality of the wearer while maintaining a commitment to ethical production and environmental sustainability.
What distinguishes WhySoBlue from other Apparel Brands
What sets WhySoBlue apart is its focus on customization, ethical production practices, and a commitment to zero waste. Each piece is made to order, ensuring minimal waste and a personal touch for customers. The brand also emphasizes fair wages and comfortable working conditions for its artisans, promoting gender equality within its workforce.
Stats for WhySoBlue
WhySoBlue's Instagram following has fluctuated but maintained around 182.41K.
Instagram Followers Growth
Frequently Asked Questions about WhySoBlue
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Last updated: 31 Jan 2026
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