WiseLife
https://wiselife.in
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WiseLife originated from its founder’s personal experience of corporate stress, anxiety, monotony, and unhealthy eating habits while working 60-hour work weeks at the top consulting firm PwC. After turning to yoga and experiencing its physical and mental benefits, the founder searched for a suitable yoga mat but found the available options unaesthetic, boring, and of poor quality. She had to return three yoga mats because one had no grip, one was too hard, and the third had holes in it, and eventually had to settle for an average yoga mat from a nearby store. She realized that good quality yoga mats and equipment are not available in India, and this gap in the market led to the idea of WiseLife. A few months later, she decided to leave the corporate stress behind to embark on a different journey, aiming to bring the joy of yoga to everyone and provide them the ease of practice, marking the beginning of her journey from 60-hour work weeks to being a yoga entrepreneur.
WiseLife's Mission Statement
WiseLife positions itself as a promise of a holistic approach to health and wellness, drawing inspiration from the ancient wisdom of yoga. It strives to democratize yoga for people from diverse backgrounds, enhance every aspect of practice, and make healthy habits appealing. Through a holistic platform for health and wellness needs, it aims to foster a community oriented toward healthier, happier lives and collective well-being.
What distinguishes WiseLife from other Fitness Brands
WiseLife emphasizes eco-friendly products that include materials such as cork, suede fabric, and natural rubber, as part of a four-step framework to reduce its carbon footprint. It offers a diverse lineup of eco-friendly mats and accessories whose high-quality materials and captivating designs are intended to elevate the yoga experience. Its products are extensively researched and tested with input from experts, and it provides a comprehensive range of yoga and home fitness gear. WiseLife presents itself as a homegrown Indian brand with environment-friendly practices, including inner packaging made from paper boxes and outer packaging from recycled cardboard or paper packets. It states that all its products can be reused and recycled as part of a zero waste policy and highlights values such as easy exchange, quality assurance, and a promise of transparency.
Frequently Asked Questions about WiseLife
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Last updated: 9 Jan 2026
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