D2C Furniture Brands in India
Explore Furniture by Product Type

WallMantra
WallMantra, established in 2017, specializes in high-quality home decor and smart furniture, offering a diverse range of products, including wall paintings, decals, and handcrafted items with a commitment to quality.

Fabindia
FabFamily, Fabindia's exclusive loyalty program, connects 5 million conscious consumers, offering rewards, bespoke privileges, and curated experiences, celebrating India's rich cultural heritage and progressive values.

Wooden Street
Wooden Street is India's first custom online furniture store, offering affordable luxury furniture and décor across 300+ cities, featuring 95+ experience stores and a commitment to sustainability.

The Sleep Company
The Sleep Company, a leading Indian mattress brand, specializes in SmartGRID products, offering a 100-night free trial and no-cost EMI options for customers.

Potterybarn
Pottery Barn offers expertly constructed furniture that combines classic style with heirloom quality, ensuring safety and functionality for kids' rooms, while providing free shipping and zero-cost EMI options.

Orange Tree
Orange Tree is India's largest online furniture and lighting shop, offering a wide range of sustainable wooden furniture, home decor products, and innovative designs, with a commitment to quality and craftsmanship.

Furlenco
Furlenco offers designer furniture for rent or purchase online, providing wallet-friendly options, with over 2000 products and the freedom to return or sell-back anytime.

eTerior
eTerior is a Bengaluru-based furniture manufacturer offering stylish, high-quality, and customizable pieces, aiming to create beautiful spaces that resonate with customers' unique journeys and memories.
Top Furniture Brand Trends and Unique Offerings
The furniture industry has evolved with a strong focus on high-quality craftsmanship, sustainable practices, and unique design sensibilities. Numerous brands in this category are dedicated to providing exceptional experiences, tailored products, and creative solutions for modern living spaces. Here, we explore the top trends, themes, and distinctive features from some of the leading furniture brands.
Key Trends in the Furniture Industry
- Quality Craftsmanship: A significant majority of brands in the furniture sector emphasize the importance of quality, ensuring that each piece is made with the best materials for durability and aesthetic appeal. Brands like WoodenStreet and Crafts Mill have gained recognition for offering premium solid wood furniture that stands the test of time.
- Sustainability and Ethical Practices: A lot of brands are committed to sustainable practices, integrating eco-friendly materials and supporting fair wages for artisans. Brands like Lakkadhaara and Orangetree stand out for their commitment to responsible sourcing and environmental stewardship, ensuring that their designs are not only beautiful but also socially responsible.
- Unique and Personalized Designs: Many brands, including Wooden Bazar and Alankaram, distinguish themselves with exclusive designs that blend traditional craftsmanship with modern sensibilities. This trend highlights the growing desire for personalized pieces that reflect individual style and home aesthetics.
- Innovative Technology: A few brands are making waves with cutting-edge manufacturing processes, such as Triveni Almirah, which uses advanced CNC machinery and German Roto-Moulding Technology, creating products that push the boundaries of design and functionality.
- Holistic Home Solutions: The concept of providing comprehensive solutions for home interiors is gaining traction, with brands like Wakeup offering a complete range of sleep solutions, including mattresses and accessories, alongside their furniture products, ensuring a well-rounded experience for customers.
Unique Brand Offerings
- Corsica Designs: This brand sets itself apart by manufacturing products in its own factory, eliminating the middleman. This approach allows for exclusive designs at accessible prices, giving customers direct access to high-quality furniture without inflated costs.
- eTerior: Known for its exceptional customer service and extensive range of furniture, eTerior focuses on delivering personalized experiences. Its collection includes cozy living room furniture and sturdy dining tables, all designed to meet the needs of modern homes.
- Living Shapes: This brand offers handcrafted, exclusive furniture that embodies personality and character, focusing on creating pieces that add a unique touch to any home.
- Objectry: Combining traditional craftsmanship with modern design sensibilities, Objectry delivers clean-lined, utilitarian furniture with a contemporary twist, making it perfect for homes that value both aesthetics and practicality.
- Pelican Essentials: Known for offering unmatched quality at competitive prices, Pelican Essentials stands out with its customer-first warranty and a hassle-free 15-day return policy, ensuring peace of mind for buyers.
In conclusion, the furniture industry is seeing a significant shift towards quality, sustainability, and customization. Brands like WoodenStreet and Corsica Designs are leading the charge with exclusive, high-quality products, while others like Lakkadhaara and Triveni Almirah are setting new standards with their innovative practices. Whether it’s a sustainable design or a personalized furniture piece, these brands are catering to the growing demand for unique, stylish, and eco-conscious home solutions.