D2C Home Brands in India
FollowersTrajectory
Trajectory, a Shark Tank–featured comfort and wellness brand, designs research-backed travel, car, bed, maternity, and office pillows to fight body pain and make life truly comfortable for over 1 million customers.
FollowersRosha
Rosha offers timeless, high-end wireless table lamps that embody luxury and elegance, blending modern aesthetics with innovative, one-of-a-kind designs to beautifully illuminate and elevate contemporary living spaces.
FollowersRare Planet
Rare Planet empowers local artisans by showcasing handmade products like terracotta kulhads, copper bottles, and ceramic mugs, while contributing to education funds for their children.
FollowersWallMantra
WallMantra, established in 2017, specializes in high-quality home decor and smart furniture, offering a diverse range of products, including wall paintings, decals, and handcrafted items with a commitment to quality.
FollowersUgees
Ugees simplifies underwear washing with a plant-based, chemical-free formula and mild allergen-free fragrance, aiming to make the process hygienic and accessible for everyone.
FollowersNurturing Green
Nurturing Green, a pioneer in Green Gifting in India, offers premium plants for decor and gifting, emphasizing quality and sustainability while promoting environmental responsibility.
FollowersFabindia
FabFamily, Fabindia's exclusive loyalty program, connects 5 million conscious consumers, offering rewards, bespoke privileges, and curated experiences, celebrating India's rich cultural heritage and progressive values.
FollowersWooden Street
Wooden Street is India's first custom online furniture store, offering affordable luxury furniture and décor across 300+ cities, featuring 95+ experience stores and a commitment to sustainability.
Top Trends and Unique Brand Offerings in the Home Category
The home category is flourishing with a myriad of brands that emphasize craftsmanship, sustainability, and quality. Many of these brands focus on unique offerings that cater to diverse customer needs, ensuring a blend of traditional artistry and modern design.
Artisan Craftsmanship
A significant majority of brands in the home category highlight artisan craftsmanship, showcasing handcrafted goods that tell a story. For instance, House of Ekam combines traditional techniques with contemporary aesthetics, making each product not just functional but also a piece of art. Similarly, Atrangi Studio merges Indian crafts with modern design, creating unique treasures that help preserve disappearing crafts.
Commitment to Quality
Quality is another cornerstone for many brands, as seen in VivatiOnline and Pure Home + Living, both of which offer a wide range of home furnishing and decor items while ensuring that customers enjoy an exceptional shopping experience. These brands are dedicated to providing superior quality products that are both affordable and stylish.
Sustainable Practices
As sustainability becomes increasingly important, brands like Nirmalaya and Kavi stand out for their eco-friendly initiatives. Nirmalaya transforms floral waste into eco-friendly products, while Kavi creates recycled gifting items from materials like seed paper and reclaimed wood. This commitment to the environment resonates with a lot of consumers looking for responsible choices.
Unique Offerings
Brands are also distinguished by their unique product offerings. For example, The Rugs Story specializes in customizable rugs, allowing customers to choose size, color, and materials. Meanwhile, My Pooja Box caters to spiritual needs by providing a diverse range of traditional and modern decor items. These unique approaches not only enhance the customer experience but also promote individual expression in home decor.
Innovative Designs and Concepts
Innovation is key in this category, with brands like Chumbak and Fleck offering lively and modern designs that celebrate Indian culture. Chumbak's fun aesthetic contrasts beautifully with Fleck’s minimalistic yet character-rich products, showcasing how diverse design philosophies can coexist in the home decor space.
The home category is enriched by brands that prioritize artisan craftsmanship, quality, sustainability, and innovation. From Super 99, known for its extensive range of affordable products, to Accent Mirror, which focuses on elegant designs, there’s a wealth of unique offerings available. These brands not only enhance living spaces but also connect customers with the stories and values behind each product.
Lists featuring this category
Cushion Cover Brands That Add Instant Personality To Sofas
Swap a cushion cover and your whole room can feel different, fast and on a tiny budget. This little style guide picks 11 cushion cover brands India worth saving, sorted by what they do best: artisan prints, luxe textures, wallet-friendly finds, sustainable choices and clever designer collabs. Want block print charm, velvet depth, or woven handwork? You’ll get short, opinionated notes and clear reasons to consider each label. I’ll point out familiar names like House of Ekam for handcrafted flair and Chumbak for cheeky, colourful motifs, and give mix-and-match ideas so you can refresh a sofa in minutes.
Serving Tray Brands That Make Hosting Feel Effortless
Entertaining in India needs a mix of warmth and usefulness, and the right tray can make hosting feel almost effortless, honestly. This guide highlights serving tray brands India shoppers trust, focusing on real details you care about: strong handles, materials that stand up to daily life and sizes that actually fit your table. From wooden pieces that mellow with age to metal trays that shine at parties, you’ll get a sense of how materials change both look and work, which handles make carrying easy, and finishes that survive lively gatherings. We also flag a few favorites (artisan lines like Pure Home + Living, for instance), so you can see how thoughtful design makes everyday hosting simpler. By the end, you should feel ready to pick the right tray for each moment and keep it looking good.
Table Lamp Brands Brightening Spaces With Taste
Every evening there is that exact second when a room stops looking flat and suddenly feels warm and almost alive, and very often it is just the table lamp that does the trick. As homes across India lean into thoughtful interiors, designer table lamps India have quietly turned into small but powerful pieces that set the mood, show off your style, and support everything from study marathons to midnight chats. With so many table lamp brands India to scroll through, though, figuring out where to even begin can feel a bit overwhelming.
This handpicked list brings together some of the most interesting lighting brands in India, from craft heavy studios like The Purple Turtles to sleek, urban names such as The Artment. Each one has its own mix of design, function, and soft mood lighting. For every brand, you will see one hero lamp and the key reasons it actually works in real homes, whether it is beside your bed, in a quiet study corner, or lighting up that forgotten living room nook.