Shark Tank India Products:1000+ bestselling products from 100+ Shark Tank India brands

D2C Home Brands in India

Explore the best Home brands - a curated collection of 95 premium Direct-to-Consumer (D2C) brands offering exceptional products and innovative designs. These leading Home brands have built a strong social media presence with a combined Instagram following of 11.42M+. 29% of these brands also maintain physical retail stores, providing customers with an omnichannel shopping experience for home. Brands in Home category have collaborated with notable celebrities including Shefali Shah, Geeta Basra and Saumya Tandon for brand promotions.

Top D2C Home Brands

Nestasia logo
FollowersFollowers
1.06M

Nestasia

Nestasia offers unique, design-driven home decor and lifestyle products, emphasizing sustainability and quality. Founded by Aditi Murarka and Anurag Agrawal, it aims to transform spaces into personal sanctuaries.

Chumbak logo
FollowersFollowers
460.60K

Chumbak

The brand offers a diverse selection of products, including Furniture, Decor, Kitchen & Dining items, as well as Bags, Wallets, Watches, and Beauty & Fragrance essentials.

Zwende logo
FollowersFollowers
352.24K

Zwende

Zwende offers unique handcrafted products and artistic experiences from Indian artisans, featuring 100% customizable items, free shipping, and a 365-day return policy.

The Decor Kart logo
FollowersFollowers
296.47K

The Decor Kart

The Decor Kart, established in 2015, is a premier home decor retailer in India, offering unique, high-quality designs with a focus on customer satisfaction and a sophisticated shopping experience.

Kavi The Poetry Art logo
FollowersFollowers
291.08K

Kavi The Poetry Art

Kavi - The Poetry-Art Project is an eco-friendly brand merging poetry and art, offering unique recycled products while promoting sustainability, circular economy, and social entrepreneurship since 2012.

Pure Home + Living logo
FollowersFollowers
288.69K

Pure Home + Living

Pure Home + Living, established in 2011, offers premium quality home décor products, inspiring customers to create personalized spaces with stylish, functional items at affordable prices.

Vaaree logo
FollowersFollowers
270.62K

Vaaree

Vaaree is a curated marketplace in India offering a wide range of premium home decor products, including bedding, kitchen essentials, and gifts, ensuring quality and seamless delivery across the country.

Explore All 95 Home Brands

Discover more D2C brands in the Home category and sort them by popularity/growth.

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Home Brands featured on Shark Tank India

Shark Tank S4Trajectory logo
FollowersFollowers
21.55K

Trajectory

Trajectory, a Shark Tank–featured comfort and wellness brand, designs research-backed travel, car, bed, maternity, and office pillows to fight body pain and make life truly comfortable for over 1 million customers.

Shark Tank S4Rosha logo
FollowersFollowers
22.64K

Rosha

Rosha offers timeless, high-end wireless table lamps that embody luxury and elegance, blending modern aesthetics with innovative, one-of-a-kind designs to beautifully illuminate and elevate contemporary living spaces.

Shark Tank S1Rare Planet logo
FollowersFollowers
22.01K

Rare Planet

Rare Planet empowers local artisans by showcasing handmade products like terracotta kulhads, copper bottles, and ceramic mugs, while contributing to education funds for their children.

Shark Tank S4Ugees logo
FollowersFollowers
24.34K

Ugees

Ugees simplifies underwear washing with a plant-based, chemical-free formula and mild allergen-free fragrance, aiming to make the process hygienic and accessible for everyone.

Shark Tank S3Urban Space logo
FollowersFollowers
102.37K

Urban Space

Urban Space, established in 1980, specializes in high-quality, customizable home décor products including curtains, bed linen, and rugs, ensuring a unique and inspiring customer experience.

Shark Tank S2The Plated Project logo
FollowersFollowers
99.01K

The Plated Project

The Plated Project creates exclusive decor and dining items, merging art with purpose by sponsoring meals for the needy, with each purchase providing 10 meals to combat hunger.

Shark Tank S2Nestroots logo
FollowersFollowers
108.63K

Nestroots

Nestroots, founded in 2016, specializes in crafting authentic, innovative home decor that blends tradition with modernity, offering free shipping on orders above Rs. 1,000 and hassle-free returns.

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Top Trends and Unique Brand Offerings in the Home Category

The home category is flourishing with a myriad of brands that emphasize craftsmanship, sustainability, and quality. Many of these brands focus on unique offerings that cater to diverse customer needs, ensuring a blend of traditional artistry and modern design.

Artisan Craftsmanship

A significant majority of brands in the home category highlight artisan craftsmanship, showcasing handcrafted goods that tell a story. For instance, House of Ekam combines traditional techniques with contemporary aesthetics, making each product not just functional but also a piece of art. Similarly, Atrangi Studio merges Indian crafts with modern design, creating unique treasures that help preserve disappearing crafts.

Commitment to Quality

Quality is another cornerstone for many brands, as seen in VivatiOnline and Pure Home + Living, both of which offer a wide range of home furnishing and decor items while ensuring that customers enjoy an exceptional shopping experience. These brands are dedicated to providing superior quality products that are both affordable and stylish.

Sustainable Practices

As sustainability becomes increasingly important, brands like Nirmalaya and Kavi stand out for their eco-friendly initiatives. Nirmalaya transforms floral waste into eco-friendly products, while Kavi creates recycled gifting items from materials like seed paper and reclaimed wood. This commitment to the environment resonates with a lot of consumers looking for responsible choices.

Unique Offerings

Brands are also distinguished by their unique product offerings. For example, The Rugs Story specializes in customizable rugs, allowing customers to choose size, color, and materials. Meanwhile, My Pooja Box caters to spiritual needs by providing a diverse range of traditional and modern decor items. These unique approaches not only enhance the customer experience but also promote individual expression in home decor.

Innovative Designs and Concepts

Innovation is key in this category, with brands like Chumbak and Fleck offering lively and modern designs that celebrate Indian culture. Chumbak's fun aesthetic contrasts beautifully with Fleck’s minimalistic yet character-rich products, showcasing how diverse design philosophies can coexist in the home decor space.

The home category is enriched by brands that prioritize artisan craftsmanship, quality, sustainability, and innovation. From Super 99, known for its extensive range of affordable products, to Accent Mirror, which focuses on elegant designs, there’s a wealth of unique offerings available. These brands not only enhance living spaces but also connect customers with the stories and values behind each product.