D2C Kids Brands in India
FollowersLoopie
Loopie is India’s first premium, design-led baby gear brand offering strollers, car seats, diaper bags and accessories, empowering modern parents with safe, thoughtful products that make everyday parenting feel effortless.
FollowersEMoMee
Emomee creates life skill–building playkits, puzzles, games, books, and cartoons that nurture emotionally smart kids, building confidence, resilience, grit, and empathy through everyday, age-appropriate, habit-forming experiences.
FollowersThe Good Doll
The Good Doll crafts upcycled-fabric Nilah dolls in Nilgiris, empowering rural and tribal women artisans while celebrating Indian childhood, representation, and earth-friendly, story-rich play for children across India.
FollowersFundooLabs
FundooLabs is India’s leading innovator in chemistry-based DIY scientific kits and sensory toys, offering non-toxic DIYScience and Blobbie products that spark creativity, curiosity, and fun for kids aged 3–14.
FollowersClapstore Toys
Clapstore Toys creates safe, eco-friendly Montessori-inspired busy boards and interactive toys that foster screen-free childhoods, enhancing motor skills, cognitive development, and curiosity for babies and kids aged 6 months to 5+ years.
FollowersKALAKARAM
Kalakaram offers innovative DIY kits and creative toys for kids and adults, nurturing holistic development, imagination, and self-expression through art, STEAM projects, craft, painting, bath and beauty, and sensory kits.
FollowersTipayi
Tipayi, India’s first 3‑in‑1 wooden balance bike, offers a sustainably sourced birchwood, patented design for kids 12 months–5 years, promoting natural balance, confidence, coordination and joyful, fearless riding.
FollowersSuper Bottoms
SuperBottoms, India's bestselling reusable cloth diaper brand, is committed to sustainability and innovation, offering eco-friendly solutions trusted by over 20 lakh parents for zero compromise baby care.
Explore the Top Trends and Unique Offerings in Kids' Brands
The kids' category is a vibrant and dynamic space filled with brands that prioritize quality, creativity, and sustainability. This sector showcases a rich mix of innovative products tailored for children, ensuring a delightful shopping experience for parents. Here, we delve into the top trends and unique offerings from various brands that are truly making a difference in children's lives.
Trends in Kids' Brands
One of the most prominent trends observed is the emphasis on quality. A majority of brands, including Me N Moms and A Toddler Thing, prioritize high-quality materials and safety standards in their products. This commitment not only ensures comfort for children but also provides peace of mind for parents. Furthermore, many brands like Cocoon Care and Mom's Home focus on using natural and organic materials, such as bamboo and 100% organic cotton, which are gentle on sensitive skin.
Another significant trend is the focus on play and creativity. Brands like Shumee Toys and Wow and Now offer toys and books that encourage imaginative play, aligning with respected educational philosophies. This creative development is essential for children's growth and is a priority for many brands in this category.
Unique Brand Offerings
Among the unique offerings, Zoey stands out with its handcrafted products made from high-quality materials, ensuring that safety standards are met without compromising on style. Similarly, Tiber Taber brings a nostalgic touch to children's ethnic wear, allowing kids to dress in a way that celebrates their culture while being playful and comfortable.
Brands like Hungry Koala and Baby Forest are leading the charge in sustainability, providing products free from harmful additives and made from organic ingredients. This commitment to health and environmental responsibility resonates with modern parents who are conscientious about what their children use.
Skillmatics and Myneemoe cater to the educational needs of children with innovative products that promote learning through play. Their focus on functionality and style makes them favorites among parents looking for both fun and educational tools.
Moreover, brands like Halemons and Ariro emphasize inclusivity and eco-friendly practices, creating products that cater to diverse needs while ensuring minimal environmental impact. These brands showcase the importance of sustainability in the children's market today.
The kids' brands category is not just about products; it's about creating a nurturing environment for children. With a strong focus on quality, creativity, and sustainability, brands like Be Awara, Bebe Burp, and Totdot are leading the way in redefining how we view children's products. As parents continue to seek out the best for their children, these brands are sure to remain at the forefront of innovation and quality in the kids' category.