D2C Ecommerce Lifestyle Brands in India

Pop It Out
Pop It Out, founded by Saajid Rifayee and Prathiksha Ravi in 2019, specializes in designer mobile accessories, focusing on customized protective solutions that enhance comfort and satisfaction.

Odd Giraffe
Odd Giraffe specializes in personalized planners and notebooks, designed to inspire creativity and imagination while promoting sustainability through made-to-order products and recyclable materials.



Anand Prakash
Anand Prakash is a premium D2C brand, specializing in handmade, India-inspired home décor, office accessories, and stationery, committed to exceptional craftsmanship and customer service since 2003.

The Case Company
The Case Company offers a stylish range of phone covers in India, including custom options like name and photo cases, ensuring perfect fit and protection for over 700 mobile models.

The Black Box Co.
The Black Box Co. specializes in unique, personalized faux leather gifts, handcrafted luxury products, and bulk corporate gifting, ensuring exceptional quality, quick delivery, and memorable customer experiences.

The Messy Corner
The Messy Corner specializes in personalized gifts crafted from high-quality vegan leather, offering unique, customizable products for both personal and business gifting with a focus on quality and customer experience.
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Top Trends and Unique Offerings in Lifestyle Brands
The lifestyle category is thriving with an array of brands that emphasize sustainability, design, and innovation. A significant number of these brands are committed to enhancing everyday life through unique products that cater to various needs and preferences.
Trends in Lifestyle Brands
One of the most prominent trends among lifestyle brands is the focus on bottles. Many brands, including Root7, are dedicated to creating eco-friendly hydration solutions that contribute to environmental sustainability. These brands prioritize functionality and style, ensuring that consumers can enjoy their beverages while being kind to the planet.
Design is another key theme, with brands like Akiiko and Chaarpai showcasing products that not only function well but also bring joy and vibrancy into everyday life. Akiiko, rooted in Japanese design philosophy, emphasizes natural fabric utility, while Chaarpai focuses on colorful stationery and home decor that uplifts spirits.
Unique Brand Offerings
When it comes to gifting, brands such as Hoverpro and The Messy Corner stand out. Hoverpro offers a wide range of self-balancing scooters, making it a fun and unique gift option. Meanwhile, The Messy Corner provides extensive customization options for various products, allowing customers to add personal touches with names and charms.
In terms of comfort, Pop It Out has made a name for itself with customized protective accessories for mobile devices. Their products are designed to enhance comfort and functionality, catering to the evolving needs of users.
Robotics and Technical Innovation
Brands within the robotics sector, like Daddy Drones, emphasize high-quality products and exceptional technical support. Daddy Drones leverages extensive experience to provide customers with advanced drones and robotics solutions, distinguishing itself in a competitive market.
Commitment to Quality and Environment
Several brands also showcase a strong commitment to quality. Lachi, for example, is dedicated to excellence with its in-house design team and exclusive use of eco-friendly materials. This commitment resonates with consumers who value sustainability and quality in their lifestyle choices.
Overall, the lifestyle category is brimming with brands that not only aim to enhance daily living through innovative design and sustainability but also offer unique products that cater to diverse consumer needs. As these brands continue to evolve, they are likely to set new trends that redefine the lifestyle landscape.