Aadyaa
https://aadyaa.com/Social Links
Aadyaa was founded by Sayalee Marathe, who transitioned from a successful career as a SAP consultant to jewellery making after discovering her passion for design. Sayalee began crafting jewellery with local Indian beads in 2013, but the brand Aadyaa was officially established later as she turned her hobby into a business. The brand evolved from local exhibitions to a thriving business, launching its first collection in pure silver, "Itihaas," in 2017. Jaydeep Hingne joined as co-founder in the same year, bringing valuable experience to the team. Aadyaa has since expanded with flagship stores in Pune, Mumbai, and Bengaluru, and has grown into a global brand with a dedicated team and a diverse clientele.
Aadyaa's Mission Statement
House of Aadyaa aims to combine traditional techniques with modern designs to create handcrafted 92.5 silver jewellery that celebrates every style, preference, and occasion.
What distinguishes Aadyaa from other Jewelry Brands
Aadyaa distinguishes itself through its unique offerings in handcrafted 92.5 silver jewellery, including the "Itihaas" collection that revolutionized traditional designs. The brand's identity is marked by its extensive collection that caters to various styles and occasions, and its commitment to quality craftsmanship, which resonates with customers.
Stats for Aadyaa
Aadyaa has demonstrated consistent growth on Instagram, achieving a 8% increase from 339.84K to 368.37K.
Instagram Followers Growth
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Last updated: 1 May 2026
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