Latest Product Launches by Indian D2C Brands
New product launches from Indian D2C brands we actively track.
This page lists new product launches from Indian D2C brands across categories like skincare, fashion, food, and wellness. We track launches from brands building and selling directly to their customers, making it easier to stay updated on what's new across the Indian D2C ecosystem.
Monday, 6 April 2026
New products launched on this day
Mira Rose Rush | 10ml
Bombay Shaving Company is a premium men's grooming brand focused on high-quality, painless grooming solutions, providing a luxurious experience that empowers modern men with customizable and effective products.
Protein Bars Assorted | Nutty Brownie & Mocha Boost | Buy 2 Get 1 ⏳
FitFeast offers tasty, lab-tested, protein-rich snacks including peanut butters, protein chips, bars, and shakes, focused on great taste, smooth texture, easy digestion, and solving India’s protein deficiency.
Recode Combo Purple & Red Spill The Paints Nail Paint Set Of 5 X 2 (10 X 5ML)
Recode Studios, a team of seasoned cosmetic experts, offers affordable luxury beauty products, blending innovation with tradition, and empowering confidence through tailored solutions for every skin type.
Kitty Party
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Check 1 more Co-ords launches

Sunday, 5 April 2026
New products launched on this day
Cherry blossom
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Passport Ready
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Check 2 more Dresses launches


Cutie Pie Top
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Saturday, 4 April 2026
New products launched on this day
Perfume Gift Set 4 Pcs Premium Perfume Spray
Adilqadri is a premium fragrance brand offering high-quality, long-lasting scents for men and women, including attars and bakhoor, dedicated to enhancing confidence and personal experiences.
Zarika Blush Vine Ethnic Unstitched Suit Set With Cotton Dupatta
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
Check 3 more Cotton Unstitched Suit launches



Most product discovery today happens on large marketplaces driven by ads, rankings, and algorithms. New launches often get buried quickly.
D2CStory focuses on tracking launches from Indian D2C brands that sell directly to their customers. By organising launches by date, category, and brand, we aim to make it easier to discover what's new — without rankings, reviews, or sponsored placements.
Scroll through recent launches and explore brands building independently.














