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aastey

https://aastey.com/
aastey on Instagram aastey on LinkedIn aastey on YouTube aastey on X aastey on Facebook
Shark Tank S3

Social Links

aastey on Instagram
Instagram

260.83K followers

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aastey on LinkedIn
LinkedIn

20.36K followers

Follow aastey on LinkedIn
aastey on YouTube
YouTube

561 followers

Follow aastey on YouTube

Aastey, known as the lockdown baby of founders Jeevika Tyagi and Kanupriya Mundhra, was established in 2020. The brand emerged from the challenges faced during the pandemic, as the founders, two everyday women, recognized the need to reclaim their happy moments amidst the grief and negativity surrounding them. This realization led to the creation of Aastey, which aims to foster a community focused on self-love and acceptance, particularly in the realm of athleisure fashion.

Other categories aastey operates in: Fashion

aastey's Mission Statement

Brand's mission is to eliminate all existing biases & stereotypes for women while maintaining a positive impact on the environment.

What distinguishes aastey from other Apparel Brands

Aastey distinguishes itself by promoting size inclusivity in athleisure wear, addressing the common issue of performance wear catering to a limited body type. The brand is committed to sustainability, ensuring that every aspect of its operations, from sourcing to manufacturing, is environmentally friendly. Aastey also emphasizes mindfulness, encouraging individuals to be present and connected with themselves and their surroundings.

Celebrities Associated with aastey

Aastey has collaborated with Fenil Umrigar, Hina Khan, Krystle D'Souza, Aditya Seal, and Gauahar Khan for social media promotions.

Fenil Umrigar

Fenil Umrigar

Hina Khan

Hina Khan

Krystle D'Souza

Krystle D'Souza

Aditya Seal

Aditya Seal

Gauahar Khan

Gauahar Khan

Stats for aastey

aastey has seen a steady decline in Instagram following, dropping by 1% from 264.66K to 260.83K.

Instagram Followers Growth

Ecommerce Tools Used by aastey

Ecommerce Used by 1157brands

Shopify Ecommerce Platform

Shopify provides a comprehensive ecommerce platform enabling store owners to start, manage, and grow their online business with tools that cover sales, marketing, inventory management, and overall business operations.
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Analytics Used by 493brands

Microsoft Clarity

Microsoft Clarity offers free user behavior analytics with session replays and heatmaps, enabling store owners to understand visitor interactions and improve website usability, boosting conversions and customer experience.
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Reviews Used by 426brands

Judge.me Product Reviews

Judge.me enables store owners to effortlessly collect and showcase product and store reviews through customizable, high-converting widgets. By integrating seamlessly with ecommerce platforms, it helps build customer trust and credibility, ultimately boosting conversion rates and driving sales growth effectively.
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Payment processors Used by 190brands

PayPal Payment Processor

PayPal enables ecommerce store owners to securely manage payments, send and receive funds, and offer customers a trusted, widely accepted payment method, enhancing checkout convenience and reducing payment friction.
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Geolocation Used by 108brands

ipapi - IP Address Lookup & Geolocation API

ipapi offers a reliable IP location and geolocation API, enabling ecommerce stores to personalize customer experiences, improve security, and analyze user demographics through accurate IP-based data without signup.
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Personalisation Used by 27brands

Kiwi Sizing - AI Powered Shopify Size Chart App

Kiwi Sizing leverages machine learning to provide accurate size charts for Shopify stores, reducing product returns and improving customer satisfaction by enhancing their shopping experience with reliable sizing information.
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Frequently Asked Questions about aastey

What categories of products does aastey offer?

aastey primarily offers Apparel and Fashion Products.

Is aastey a trusted brand?

aastey was featured in Season 3 of Shark Tank. They have over 260.83K followers on Instagram.

Does aastey have its own app for shopping?

No, aastey currently doesn't have a mobile app.

Does aastey collaborate with celebrities or influencers?

Yes, aastey has celebrities associated with them. They have collaborated with Fenil Umrigar, Hina Khan, Krystle D'Souza, Aditya Seal, Gauahar Khan. For more information, check out the Celebrities section.

How many followers does aastey have on social media platforms?

aastey has 260.83K followers on Instagram and 561 subscribers on YouTube.

Does aastey have physical stores or outlets?

aastey primarily operates through their online store.

Last updated: 30 Nov 2025

Disclaimer: We strive to maintain accurate, up-to-date information about featured brands. While we refresh our data periodically, recent changes may not be reflected immediately. If you notice any inconsistencies, please feel free to reach out to us. We appreciate your understanding and feedback.