ANA Apparels
https://www.anapparels.com
ANA was founded in October 2020 by CEO and knitwear designer Asma Nafis Ansari, who had previously received the Best Graduation Award from NIFT Kolkata in 2017 and worked as a designer at kidswear brand Nautinati. Motivated by her Islamic studies on modesty, she launched the brand as a modestwear initiative, which later expanded with the involvement of her sisters and husband and led to further awards in textiles, fashion, and entrepreneurship.
ANA Apparels's Mission Statement
ANA Apparels positions itself as a modest fashion brand inspired by the Urdu word “ANA,” which is described as capturing the essence, prestige, and self-respect of a woman. It focuses on purpose-driven, customised modestwear that responds to customers’ needs and emphasises themes of sisterhood, empowerment, and a supportive, women-led approach to fashion.
What distinguishes ANA Apparels from other Apparel Brands
Brand differentiates itself as a sister-led, family-driven modestwear brand that customises modest clothing according to customers’ needs and builds its presence primarily through social media. Its positioning in the modest fashion movement is closely tied to the founder’s formal fashion education, professional design experience, and specific recognitions in textiles, fashion, and entrepreneurship, which reinforce a design-focused and purpose-driven brand identity.
Frequently Asked Questions about ANA Apparels
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Last updated: 4 Mar 2026
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