Awsum
https://awsum.life
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Awsum's Mission Statement
The brand promotes a mindset where food lifts mood rather than stress, encourages balance over extremes, and supports eating for joy rather than only for goals, with an emphasis on choosing progress over perfection and recognizing that good things take time, including the process of feeling "Awsum."
What distinguishes Awsum from other Food Brands
The brand uses the line "Anyone can be cool, it takes practice to be Awsum" and presents the idea that a person might be "awsum" if food lifts their mood rather than their stress, if they choose balance over extremes, eat for joy and not just for goals, and choose progress over perfection. Its "Awsum Better Bakes" products are showcased as hot picks and described as loved by thousands of creators worldwide.
Frequently Asked Questions about Awsum
What categories of products does Awsum offer?
Is Awsum a trusted brand?
Does Awsum have its own app for shopping?
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Does Awsum have physical stores or outlets?
Which Shark Tank India season did Awsum appear in?
Last updated: 4 Feb 2026
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