Paradyes
https://www.birdsofparadyes.com/
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Paradyes was founded by Yushika Jolly after her personal experiences with hair coloring and the lack of available options in India. She began experimenting with hair colors in 2017 after moving to London, where she found a variety of options. Upon returning to India, she faced a lack of DIY hair color options and decided to turn her years of experiments into the foundation for the brand. Banking on her family's business in dyes, she began R&D to formulate vibrant hair colors, aiming to change the narrative around hair coloring in Indian society.
Paradyes's Mission Statement
Paradyes aims to provide affordable, easy-to-apply semi-permanent hair colors that empower individuals to express themselves and break societal stereotypes surrounding hair coloring.
What distinguishes Paradyes from other Hair Care Brands
Paradyes differentiates itself by offering semi-permanent hair colors that are ammonia-free, paraben-free, and PPD-free, ensuring a damage-free coloring experience. The brand focuses on providing vibrant hues that work well on darker shades of natural hair, challenging the myths surrounding hair coloring in India. Additionally, Paradyes is committed to sustainability, using eco-friendly packaging and materials.
Stats for Paradyes
Paradyes has demonstrated consistent growth on Instagram, achieving a 2% increase from 340.96K to 346.99K.
Instagram Followers Growth
Ecommerce Tools Used by Paradyes
Shopify Ecommerce Platform
Shopflo
Ryviu Reviews App
Fast Bundle - Shopify Product Bundling App
Frequently Asked Questions about Paradyes
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Last updated: 30 Nov 2025
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