boAt Lifestyle
https://www.boat-lifestyle.com/
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boAt was founded in 2014 by Aman Gupta and Sameer Mehta, who discovered that people were in search of audio products to groove to. The brand embarked on a journey to create a unique identity in the Indian consumer electronics market, focusing on products that cater to the needs of the 'boAtheads'—individuals who love to groove, are always on the move, and are passionate about achieving their goals. Over the years, boAt has expanded its product range and established itself as a leading brand in the audio and wearables segment, achieving significant milestones such as being the number 1 brand for truly wireless, and earwear in India as per Q3 CY21 and ranking No. 3 Earwear + Smartwatch global market as per Q3 CY21.
boAt Lifestyle's Mission Statement
boAt aims to provide affordable, durable, and ultra fashionable audio products that resonate with the lifestyle of the modern Indian consumer.
What distinguishes boAt Lifestyle from other Electronics Brands
boAt differentiates itself from competitors through its commitment to affordable, durable, and ultra fashionable products. The brand's focus on self-discovery as an Indian and creating a community of 'boAtheads'—individuals who love to groove and are always on the move—sets it apart. Additionally, boAt's position as the number 1 brand for truly wireless, and earwear in India as per Q3 CY21 highlights its success in the audio and wearables market.
Stats for boAt Lifestyle
boAt Lifestyle's Instagram following has fluctuated but maintained around 1.01M.
Instagram Followers Growth
Frequently Asked Questions about boAt Lifestyle
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Last updated: 31 Jan 2026
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