CURRYiT
https://www.curryit.in
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CURRYiT’s journey began in late 2019 when two friends travelled across India to learn authentic recipes directly from home kitchens. After years of research, the brand was officially launched to bring authentic Indian curries home with ease and zero preservatives. Over time, customer adoption enabled product expansion, it received funding on Shark Tank, and it moved into a larger kitchen to strengthen production, efficiency, and readiness for nationwide growth.
CURRYiT's Mission Statement
CURRYiT focuses on making Indian food that is easy to cook while maintaining authenticity and real flavour. The brand emphasizes starting with genuine ingredients and clear intent, rejecting preservatives, artificial shortcuts, and generic “one-taste-fits-all” masalas. It aims to offer a better approach to convenient cooking that stays rooted in traditional Indian culinary practices while fitting modern lifestyles.
What distinguishes CURRYiT from other Food Brands
CURRYiT differentiates itself by using real ingredients without preservatives and avoiding shortcuts that compromise authenticity. It explicitly rejects generic “one-taste-fits-all” masalas. The brand is built around simplifying the preparation of Indian food while preserving home-style taste, aiming to bridge traditional recipes and convenient cooking without sacrificing quality or authenticity.
Frequently Asked Questions about CURRYiT
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Last updated: 3 Mar 2026
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