Emori
https://emori.in/
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Emori was founded by Arushi, a management graduate from IIM Calcutta and an engineering graduate from Panjab University, who has over 10 years of experience in the online and consumer tech industries. Her career began in investment banking at Goldman Sachs and continued through consulting firms and OYO, where she worked on revenue and product-led growth. Her early connection with diamonds came from her grandparents in Surat, combined with a concern for the environmental impact of traditional diamond mining. Discovering lab-grown diamonds, which offered affordability, sustainability and similarity to natural diamonds, led her to start Emori and pursue her entrepreneurial ambitions.
Emori's Mission Statement
Emori aims to make diamonds more accessible and affordable by offering exquisite lab-grown diamond jewellery for everyday and special occasions. The brand focuses on providing high quality, certified products that reflect customers’ unique identities while promoting sustainability and conscious luxury.
What distinguishes Emori from other Jewelry Brands
Emori emphasizes eco-friendly and sustainable practices, including conflict-free diamonds and eco-friendly packaging. Its products are 100% certified, with SGL or IGI certified diamonds and BIS hallmarked gold. The brand highlights quality through skilled artisans who meticulously craft each piece with timeless elegance and modern flair. It provides customer-friendly policies such as 30-day free returns with full refunds, lifetime exchange on old designs, and free, insured shipping. Emori also directly sources the best designs from Surat, the diamond capital of the world, ensuring competitive prices and best quality.
Frequently Asked Questions about Emori
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Last updated: 12 Jan 2026
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