GULABS

A simple 15-year-old girl with a passion for cooking would fondly craft syrups, khakhras, and pickles for her family in a humble Rajasthani household, and before she realized, the word of her relishing delicacies spread. This is how the story of Gulabs began. Gulab Maa, as she is lovingly called today, received requests from friends and relatives for her dishes. What started as providing crafted syrups, khakhras, and pickles to family and relatives soon grew into a passion for serving many families craving the same taste. For decades, she single-handedly ran a home-based business. Little did she know then that she had a larger audience awaiting her crafted delicacies. Relishing her khakhras and pickles, Naveen Bhandari, her nephew and now the Managing Director of GULABS, realized that Gulab Maa’s craft needed a wider audience. A larger structured setup was put in place in the year 2015, grounded in the core values of Gulab Maa - quality, consistency, and rooted to the flavors of home. Today, Gulabs is a fraternity of 30+ people working under the guidance of Gulab Maa, continuing to experiment with creating snacks and syrups with minimal or no artificial colors or synthetic essence.