Lifelong
https://www.lifelongindiaonline.com/
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Founded in 1985 by Atul Raheja, the Lifelong appliances brand laid the groundwork for Lifelong Online, which was established in 2015. The brand started with a simple mixer grinder and has since expanded its product range across multiple categories, including home and kitchen, health and wellness, sports and fitness, personal grooming, electronics, home improvement, and home security. With a focus on understanding consumer needs, Lifelong Online has successfully launched over 15 bestsellers on prominent online marketplaces, establishing itself as a leading D2C consumer durable brand in India.
Lifelong's Mission Statement
Lifelong Online aims to provide ingenious solutions to everyday challenges faced by the modern Indian consumer, ensuring that products are designed with the consumer's needs at the forefront.
What distinguishes Lifelong from other Fitness Brands
Lifelong Online differentiates itself by prioritizing consumer insights in product development, ensuring that each product is tailored to meet specific needs. The brand's commitment to quality is reflected in its rigorous testing and feedback processes, and its participation in the Make In India movement highlights its dedication to local manufacturing, with approximately 60% of its products made in India.
Stats for Lifelong
Lifelong has demonstrated consistent growth on Instagram, achieving a 1% increase from 53.58K to 54.35K.
Instagram Followers Growth
Ecommerce Tools Used by Lifelong
Shopify Ecommerce Platform
Hotjar
Expert Village Media - Shopify Development Agency
Frequently Asked Questions about Lifelong
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Last updated: 30 Nov 2025
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