Phitku
https://phitku.com
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Phitku’s journey began with the simple goal of providing a clean and sustainable odor solution without compromising performance. Its flagship alum-based roll-on was developed over 3 years of thorough research and testing to ensure all-day freshness, brightness, and gentle care for the skin. The brand was co-founded by Neha Marda, a well-known Indian TV actor who is passionate about sustainability and clean beauty, and who helped co-create the product by combining natural ingredients, effective results, and eco-conscious practices.
Phitku's Mission Statement
The brand aims to transform daily routines with products that are as kind to the skin as they are to the planet, focusing on clean beauty, sustainability, and eco-conscious practices. It is committed to transparency, authenticity, and innovation, using responsibly sourced natural ingredients and minimal-waste, eco-friendly packaging. The brand’s goal is to inspire a broader movement towards clean beauty and a future that is fresher, cleaner, and more sustainable.
What distinguishes Phitku from other Personal Care Brands
The brand differentiates itself by offering a clean and sustainable odor solution centered on an alum-based roll-on product. This product is designed to be eco-friendly, fragrance-free, and gentle on sensitive skin, providing all-day freshness, brightness, and gentle care. It emphasizes the use of carefully crafted formulations with the finest natural ingredients sourced responsibly, along with eco-conscious packaging aimed at creating minimal waste and aligning freshness with environmental responsibility.
Frequently Asked Questions about Phitku
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Last updated: 4 Feb 2026
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