Sudathi
https://sudathi.com
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Sudathi began its journey from Surat, India’s textile hub, with the aim of redefining affordable fashion. Launched in September 2023, it set out to bridge the gap between quality and affordability by making stylish and reliable clothing accessible to women across the country. The name “Sudathi” translates to “a virtuous and beautiful woman” in Sanskrit, reflecting the spirit of women who embody beauty, strength, and elegance in their own way. The brand later secured a three-shark deal on Shark Tank India Season 4, gaining backing from Anupam Mittal, Peyush Bansal, and Aman Gupta.
Sudathi's Mission Statement
Sudathi aims to be India’s go-to destination for affordable fashion. It strives to empower women by offering beautiful, high-quality clothing that suits every occasion and makes every moment special. The brand believes fashion is more than clothing; it is an expression of individuality, culture, and confidence, and is committed to designing apparel that resonates with customers’ emotions and fits seamlessly into their unique stories. Sudathi positions itself as a movement to celebrate every woman, with a focus on understanding customers’ needs and delivering exceptional value.
What distinguishes Sudathi from other Fashion Brands
Sudathi focuses on trendy ethnic wear that fits customers’ budgets, positioning its products as affordable elegance. It emphasizes carefully crafted designs made with precision and attention, highlighting exceptional quality. The brand offers a wide range of options in women’s clothing, from festive sarees to everyday kurtas. It promotes a customer-centric approach and reports more than 11,000 4.5-star reviews from customers. Sudathi also stresses convenience through a seamless shopping experience via its app, which has been downloaded 3,10,000+ times.
Frequently Asked Questions about Sudathi
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Last updated: 4 Feb 2026
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