Tribalveda
https://tribalveda.in/
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Tribalveda was founded with the core purpose of preserving traditional forest produce and supporting the tribal communities who have been living there from hundreds of years. Its narrative links the brand’s work with tribal knowledge of herbs and forest produce and with Ayurveda. A founder account describes how Rajesh Oza, with a 12th-grade education and 1000 rupees, left Mumbai with his wife Pooja to work with Grasiya tribal women in Udaipur, leading to the creation of Jovaki, meaning “enlighten”. Over time, this work is described as growing into a 2-crore empire involving more than 1,200 empowered tribal women.
Tribalveda's Mission Statement
Tribalveda’s stated purpose is to preserve traditional forest produce while supporting the tribal communities who have been living there from hundreds of years. It aims to combine the tribal communities’ traditional knowledge of herbs and forest produce with Ayurveda, described as a Vedic treatise on medicines and medicinal practices, to create innovative products with health benefits and nostalgic taste. The brand also states that its main goal at Tribal Veda is to reverse this process and usher India into a golden age of health, strengthening people’s ties with nature and relearning how to use food as not just nutrition but medicine for the body, free from harmful pesticides and chemicals.
What distinguishes Tribalveda from other Food Brands
Tribalveda focuses on innovative products based on traditional forest produce and traditional herbs, combined with principles from Ayurveda to deliver health benefits and nostalgic taste. It provides direct employment to tribal women and works on a larger goal of creating a sustainable value chain so that they continue to benefit in the long term. The brand also highlights an educational and conservation role, encouraging forest conservation, conducting large-scale tree plantation, and promoting food as not just nutrition but medicine for the body, free from harmful pesticides and chemicals, as stated in the context of Tribal Veda.
Frequently Asked Questions about Tribalveda
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Last updated: 9 Jan 2026
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