True Diamond
https://truediamond.in/
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True Diamond was founded when no brand truly owned the deeply personal space that rings represent, with a focus on creating innovative rings the world had never seen before. It is described as India’s finest designer rings atelier, bold and edgy, and obsessively focused on diamond rings that are crafted in lab grown or natural diamonds based on customer choice. The team includes Parin Shah, an ex-VC and business strategist with Equanimity Investments and Renée cosmetics, and Darayus Mehta, the ex-Chief Marketing Officer and Online Business Head at Beardo and L’Oréal, who is more commonly known as Zirak – described as a delusional, inappropriate and eccentric jeweller taking on the world with his apprentice Saoirse. True Diamond was named among India’s Top 50 jewellery brands by ET.
True Diamond's Mission Statement
True Diamond is India’s finest designer rings atelier, creating bold, edgy diamond rings that are obsessively focused on rings and crafted in either lab grown or natural diamonds (the customer’s choice). It was founded when no brand truly owned the deeply personal space that rings represent, with the purpose of creating innovative rings the world has never seen before. Innovation sits at the core of the brand, allowing it to continuously push creative boundaries through unapologetically bold content.
What distinguishes True Diamond from other Jewelry Brands
True Diamond is described as India’s finest designer rings atelier, with a bold, edgy aesthetic and an obsessive focus on diamond rings. Its rings are crafted in lab grown or natural diamonds, depending on the customer’s choice. Innovation sits at its core, enabling the brand to introduce ideas rarely explored in India, including Portuguese and Kash cuts, Black Gold, Black Diamonds, and Champagne Gold Lily Cut diamonds, while pushing creative boundaries through unapologetically bold content.
Frequently Asked Questions about True Diamond
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Last updated: 12 Jan 2026
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