Latest Product Launches by Indian D2C Brands
New product launches from Indian D2C brands we actively track.
This page lists new product launches from Indian D2C brands across categories like skincare, fashion, food, and wellness. We track launches from brands building and selling directly to their customers, making it easier to stay updated on what's new across the Indian D2C ecosystem.
Tuesday 10 February, 2026
New products launched on this day
Florence Meadow Pure Cotton King Size Bedding Set 275x275cm
Nestasia offers unique, design-driven home decor and lifestyle products, emphasizing sustainability and quality. Founded by Aditi Murarka and Anurag Agrawal, it aims to transform spaces into personal sanctuaries.
Check 4 more Bedsheet launches
Monday 9 February, 2026
New products launched on this day
Kahima Couture Luxe Multi Colour Doublet & Zircon Studded Multi Shaped Rectangular Necklace Set (Necklace & Earrings)
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Traditional Ruby Emerald Polki Pearl Choker in 925 Silver Gold Polish
Sneha Rateria Fine Jewellery specializes in customized gold-plated silver jewelry featuring CZ stones, with a diverse range of bridal designs including Antique, Meenakari, and Polki styles.
SUMMER SKINCARE KIT
Earth Rhythm is India's first homegrown skincare brand, focusing on efficacy, inclusivity, and sustainability, with products backed by scientific research and certified non-toxic and cruelty-free.
Check 2 more Specials launches
Sunday 8 February, 2026
New products launched on this day
SUGAR Heart Shaped Sling Bag
SUGAR Cosmetics empowers women with curated, global beauty products, celebrating all interpretations of beauty. They offer premium makeup for face, eyes, and lips, ensuring fun and style for every individual.
Kasauli Cipher Executive Laptop Bag (Blue)
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Taj Guldasta and Ikat GreRed - Office Bag & Chain Wallet Combo
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Blaze Inferno Statement Backpack
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Sheesh Mahal Jaali Motif Statement Office Bag
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Most product discovery today happens on large marketplaces driven by ads, rankings, and algorithms. New launches often get buried quickly.
D2CStory focuses on tracking launches from Indian D2C brands that sell directly to their customers. By organising launches by date, category, and brand, we aim to make it easier to discover what's new — without rankings, reviews, or sponsored placements.
Scroll through recent launches and explore brands building independently.