Latest Product Launches by Indian D2C Brands
New product launches from Indian D2C brands we actively track.
This page lists new product launches from Indian D2C brands across categories like skincare, fashion, food, and wellness. We track launches from brands building and selling directly to their customers, making it easier to stay updated on what's new across the Indian D2C ecosystem.
Friday, 27 March 2026
New products launched on this day
7 Running Stallions
Kanvas is a footwear brand creating handcrafted designer shoes for men and women, blending traditional Indian art with contemporary styles, celebrating ethnic designs, vibrant colours, self-expression and nurturing intricate hand-painted craftsmanship.
FURR 30% Urea Foot Roll-On.
Pee Safe, a leading feminine hygiene brand in India, offers a wide range of products including toilet hygiene, menstrual care, and intimate wellness solutions, ensuring safety and comfort for women.
Instant Panakam Mix (Summer Coolant) - Ready in Seconds⏱️
The brand uniquely offers over 100 palm oil and preservative-free snacks across India, with same day delivery in Chennai, and quick delivery options in other metropolitan areas.
Women Mocha Mouse Viscose Palazzo Pant
SAADAA, loved by over 500,000 women, specializes in quality bed linens and women’s apparel, offering a 100% refund policy and a commitment to timeless, honest, and easy designs.
Check 1 more Palazzos launches
Thursday, 26 March 2026
New products launched on this day
Dual Phase De-pigmentation Serum | 4% Tranexamic Acid
Hyphen, co-founded by Kriti Sanon, offers result-driven skincare solutions combining nature's power and science's potency, with products like Golden Hour Glow Serum and All I Need Sunscreen.
Kasturi Musk Attar Perfume 5.5 ML
Adilqadri is a premium fragrance brand offering high-quality, long-lasting scents for men and women, including attars and bakhoor, dedicated to enhancing confidence and personal experiences.
Bacca Bucci Nirvana
Bacca Bucci, a leading footwear and accessories brand, offers handcrafted shoes, vibrant boots, sneakers, and athleisure inspired by global trends, ensuring quality, style, and unique individuality.
Check 1 more Sneakers launches
Handkerchief Dress
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Wednesday, 25 March 2026
New products launched on this day
Induction Plate for Non-Induction Pots and Pans
P-TAL specializes in handmade Copper, Kansa, and Brass products, promoting traditional craftsmanship while ensuring sustainability and health benefits through non-toxic materials, impacting artisan communities positively.
Ultimate Hamper - Plush Keychain, Blind Box (1pc), Blind Packs (3pcs), Vinyl Stickers (3pcs)
Shichisōru, created by Mumbai artist Maitreyee Koli, brings original characters Mimi, Toffee and Jeebie to life through magical plushies, enamel pins, stickers, keychains, magnets, blind boxes and heartfelt collectibles.
Hydration Bag / Bladder (2L) Ideal for cycling, biking, hiking, running, and travel.
Guardian Gears offers high-end, waterproof, durable motorcycle luggage in India—tank bags, tail bags, saddlebags, backpacks, thigh and cycling bags—designed after extensive biker feedback, focusing on world-class quality at domestic prices.
Rose (Gulab) Luxury Attar Perfume 5.5 ML
Adilqadri is a premium fragrance brand offering high-quality, long-lasting scents for men and women, including attars and bakhoor, dedicated to enhancing confidence and personal experiences.
Wimbi - Ashwood Center Table, Sale
Alankaram, co-founded by Anupriya Sahu and Dhwanit Parmar, specializes in bespoke contemporary furniture, blending cultural insights with advanced techniques, and features a highly skilled production team.
Most product discovery today happens on large marketplaces driven by ads, rankings, and algorithms. New launches often get buried quickly.
D2CStory focuses on tracking launches from Indian D2C brands that sell directly to their customers. By organising launches by date, category, and brand, we aim to make it easier to discover what's new — without rankings, reviews, or sponsored placements.
Scroll through recent launches and explore brands building independently.