New Product Launches by Indian D2C Brands on Wednesday 4 February, 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Wednesday 4 February, 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
All Heart Makeup Kit
SUGAR Cosmetics empowers women with curated, global beauty products, celebrating all interpretations of beauty. They offer premium makeup for face, eyes, and lips, ensuring fun and style for every individual.
Stainless Steel Paneer Maker Mould With Press 450ml
Nestasia offers unique, design-driven home decor and lifestyle products, emphasizing sustainability and quality. Founded by Aditi Murarka and Anurag Agrawal, it aims to transform spaces into personal sanctuaries.
FloMotif Saira Trolley Bag (Cabin)
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
FloMotif Saira Trolley Bag (Medium)
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
FloMotif Saira Trolley Bag Combo (Cabin & Medium)
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Kovil Blue- Office Bag & Chain Wallet Combo
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Kovil Blue Sling Bag and Chain Wallet (CFC) Combo
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Ikat GreRed Baguette
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 3 more Baguette launches
Mughal Motif Women's Work Bag Brown
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Kolkata Nouveau Sleek Shoulder Bag
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 1 more Sleek Shoulder Bag launches
Post Meal Digestive Mint
The Good Bug specializes in daily synbiotic supplements with clinically researched probiotics, prebiotics, and nutrients, promoting gut, mental, skin, metabolic, and immune health for all ages.
Dark Navy Ombre Print Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Check 6 more Shirts launches
Wine Zipper Polo T-Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Ultimate Men's Grooming Kit
Beardo offers a comprehensive grooming range for men, featuring over 300 products including beard, hair, skin care, fragrances, and accessories, tailored for raw, real, unfiltered masculinity.
Check 5 more Skin Combo launches
Solid Oversized Cut & Sew T-Shirt | Dark Grey
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Check 3 more T-Shirts launches
Sneakers | Sazerac Suede
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Check 1 more Sneakers launches
Sliders | Crimson Cross
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Check 2 more Sliders launches
Soft Prowl Baby Tee
Bonkers Corner is a Mumbai-based D2C brand offering affordable unisex luxury fashion, blending pop culture with streetwear, emphasizing comfort, inclusivity, and high-quality, unique designs for self-expression.
Adya Pihu Enamel Stud Earring
Shyle Silver Jewellery showcases Jaipur’s rich artistry with handcrafted 92.5 stamped silver earrings, rings, necklaces, bangles and accessories, blending traditional craftsmanship and contemporary design for elegant, meaningful pieces.
Maharani Emerald Moissanite Couture Kundan & 3 Layer Kundan Polki Necklace Set ( 2 Necklace & 2 Earrings )
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Ruhi Moissanite Couture Kundan Statement Necklace Set (Necklace & Earrings)
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Check 14 more Necklace & Earrings launches
Square Neck Ruched Fishtail Hem Fitted Bodycon Maxi Dress in Black
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Kazo Signature Tote
KAZO is a premium high street western wear brand offering chic, contemporary fashion for the modern Indian woman, featuring affordable dresses, jumpsuits, and exclusive collaborations with Disney and Barbie.
Check 1 more Hand Bag launches
R for Rabbit Little Feet Plus Baby Walker Blue White Baby Gear
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
R for Rabbit Caramello Breezy Diaper Bags Grey Baby Gear
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Momcozy Maternity Accessory YN21 Nursing Bra 3packs- Multicolor
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Momcozy Breastfeeding Access Portable Breast Pump Cleaner Spray-200 Count White
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Momcozy Maternity Accessory Portable Maternity Pillow White
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
PiK A BOO Navkar Mantra Cloth Books Jain Religion 0-10 years
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
HAPPY BEAR Foldable Kids Chair Foldable Study Chair -PINK
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Gulmehr Maternity and Nursing Maxi Tier Dress
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Silver Stripe Slumber Maternity and Nursing Loungewear Set
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Nuluv Crinkly Bee Baby Toy – Sensory Fun for Babies
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Most Liked Colorful Saree for Holi Reels
Fabcurate is a trusted online fabric store offering over 10,000 designs, specializing in high-quality sarees, men’s fabrics, and eco-friendly printing, ensuring a hassle-free shopping experience.
Check 4 more Georgette Satin Saree launches
Premium Stainless Steel Impact Bonded Cookware Set: Kadai with Glass Lid(22cm)+Saucepan(16cm)+ Frypan(22cm)with Glass Lid, Tri-ply (3 Layer) Bottom
The Indus Valley, India's No.1 healthy cookware brand, offers 100% toxin-free kitchenware using pure materials like cast iron and stainless steel, ensuring quality and safety for health-conscious cooking.
Mid Blue Relaxed Fit Denim Top
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Blue Denim A-Line Maxi Skirt
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Brass Sipri With Lid
Zishta showcases heirloom quality handcrafted products, embracing heritage craftsmanship and timeless traditions, while prioritizing customer satisfaction with cash on delivery available within India and positive global testimonials.
HUFT Wholesome Chicken, Brown Rice Food & Pumpkin Flavour Treats Combo For Dog
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Bacca Bucci Matrix Men’s Court-Style Sneakers
Bacca Bucci, a leading footwear and accessories brand, offers handcrafted shoes, vibrant boots, sneakers, and athleisure inspired by global trends, ensuring quality, style, and unique individuality.
Hand Carved Karungali Elephant
Japam, founded in 2022, specializes in authentic spiritual accessories, including Rudraksha wearables, with lab-tested authenticity and a Siddhi service for energized products, ensuring customer trust and satisfaction.
Check 2 more Figurines launches
Head Messager
Fixderma, established in 2006, is a renowned Indian cosmeceutical brand offering innovative skincare and hair care products, tailored for various concerns like acne and sun protection, exporting to over 30 countries.
Gulmohar Sinhasan by IBHI
IBHI specializes in handcrafted gifts, with 93% of products handmade, offering home décor, personal accessories, and stationery for weddings and occasions, blending Indian heritage with modern aesthetics.
Navy Blue Pin Stripe Shirt
Banana Club is a premium clothing brand in Bharat, offering trendy men's fashion at affordable prices, with in-house quality control and dedicated customer support for a superior shopping experience.
Check 1 more Stripe Shirts launches
Black Linen-Look Cotton Trousers
Banana Club is a premium clothing brand in Bharat, offering trendy men's fashion at affordable prices, with in-house quality control and dedicated customer support for a superior shopping experience.
Check 8 more Trousers launches
White Self Striped Plain Shirt
Banana Club is a premium clothing brand in Bharat, offering trendy men's fashion at affordable prices, with in-house quality control and dedicated customer support for a superior shopping experience.
Check 3 more Plain Shirts launches
Beige Striped Knit Cuban Collar Shirt
Banana Club is a premium clothing brand in Bharat, offering trendy men's fashion at affordable prices, with in-house quality control and dedicated customer support for a superior shopping experience.
Check 2 more Half Sleeves Shirts launches
Chandra Hair & Body Fragrance Mist
The brand specializes in Ayurveda-inspired skincare and haircare products, combining ancient rituals with conscious chemistry for effective results, celebrating South Asian heritage and community-driven formulations.
Check 1 more Fragrance launches
Dawn to Dusk Set
The brand specializes in Ayurveda-inspired skincare and haircare products, combining ancient rituals with conscious chemistry for effective results, celebrating South Asian heritage and community-driven formulations.
Comfort Night Pads XXXL 10N
Pee Safe, a leading feminine hygiene brand in India, offers a wide range of products including toilet hygiene, menstrual care, and intimate wellness solutions, ensuring safety and comfort for women.
Check 1 more Sanitary Pads launches
Traditional Nagas Short Necklace Set
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 36 more Necklaces launches
Lotus Designed Hook Earrings
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 54 more Earrings launches
Shrisha Stone Pair Bangle
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Ultimate Drinkware Gift Set: Copper Bottle and Copper Moscow Mule Mugs
P-TAL specializes in handmade Copper, Kansa, and Brass products, promoting traditional craftsmanship while ensuring sustainability and health benefits through non-toxic materials, impacting artisan communities positively.
Baseball Cap - Ivy Green
XYXX offers premium men's apparel made from 100% natural fabric, featuring sustainable designs, a wide range of inner and outerwear, and convenient doorstep delivery.
Check 4 more Cap launches
Bright Floral Cotton Kurta Set
Mama and Peaches is a family-owned online baby store, run by moms, offering curated premium products for newborns, including clothing, baby gear, and personalized shopping experiences.
Check 1 more Kurta set launches
Beast mode Pre Workout Shikanji 105g
BeastLife is India’s trusted brand for premium sports nutrition, offering authentic supplements and a mission to empower individuals to achieve their best, inspired by founder Gaurav Taneja.
Premium California Roasted & Salted Pistachios Farmley Standee Pouch 200 g
Farmley specializes in reimagining dry fruits and nuts into unique snacks, offering 150+ products with zero adulteration, endorsed by Rahul Dravid, focusing on health and innovative flavors.
Huda - Teak Bar Unit
Alankaram, co-founded by Anupriya Sahu and Dhwanit Parmar, specializes in bespoke contemporary furniture, blending cultural insights with advanced techniques, and features a highly skilled production team.
Mustard Kantha Farshi Salwar Set
InWeave is a bold, inclusive fashion brand empowering women with 1200 premium styles, blending Indian traditions and modern sophistication, founded by Shveta Narula, renowned for elegance and quality.
Tilda Black Leather Flat Sandals
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 22 more Flat Sandals launches
Personalized Krishna Theme Acrylic Name Plate (12×15”)
Love Craft Gift is an online gift shop in India specializing in customized gifts like Shadow Boxes and Wooden Frames, offering free shipping and exciting offers for over 10,000 happy customers.
Valentine's Gift Hamper celebrating love of all kinds
Bare Necessities empowers sustainable living with innovative, high-quality, zero waste personal and home care products, led by founder Sahar Mansoor, promoting a circular economy and educating on eco-friendly lifestyles.
Multicolour Kani Pattern Handwoven Sozni Embroidered Pashmina Stole
Kashmir Box connects over 5,000 artisans, offering luxury clothing and lifestyle pieces while preserving Kashmir's heritage through sustainable practices and improved livelihoods for local craftsmen.
Check 13 more Pashmina launches
Cow Printed Shirt
Tiber Taber specializes in premium ethnic wear for kids, offering playful, comfortable designs for various occasions, including unique collections for premature and newborns, with easy returns and cash-on-delivery options.
Check 1 more Boy Shirts launches
Blue Buta Kurta Set
Tiber Taber specializes in premium ethnic wear for kids, offering playful, comfortable designs for various occasions, including unique collections for premature and newborns, with easy returns and cash-on-delivery options.
Organic Cotton Muslin Nursing Cover For Breastfeeding Feeding Apron - Jungle
Moms Home offers 100% organic baby clothing made from premium organic cotton and bamboo, supporting local artisans through hand block printing while ensuring sustainability, safety, and comfort for babies.
Mehandi Mood Mul Cotton Ready-To-Wear Pocket Saree
AseemShakti, India’s first ready-to-wear pocket saree brand and Shark Tank favourite, offers 15-second drape pre-stitched sarees handcrafted by women artisans in mul cotton, Paithani, Katan silk, organza, Kota Doria and office/festive collections.
Alum Infused Crystal Roll-On Stick - Natural
Phitku offers an alum-based, fragrance-free crystal roll-on deodorant that’s chemical-free, cruelty-free, clinically tested, eco-conscious, and gentle on sensitive skin, championing clean beauty, sustainability, and all-day odour protection.
Check 2 more Deodorant launches
Indian Tonic Water
Sepoy & Co. offers premium botanical mixers, including award-winning tonic waters and ginger beer, crafted with 100% natural ingredients and low calories, enriched with Himalayan balance.
Check 5 more Tonic Water launches
Tonic Water Tasting Box - Limited Edition (Pack of 12)
Sepoy & Co. offers premium botanical mixers, including award-winning tonic waters and ginger beer, crafted with 100% natural ingredients and low calories, enriched with Himalayan balance.
Check 8 more Tasting Box launches
Original Ginger Ale
Sepoy & Co. offers premium botanical mixers, including award-winning tonic waters and ginger beer, crafted with 100% natural ingredients and low calories, enriched with Himalayan balance.
Check 1 more Ginger Ale launches
Classic Lemonade
Sepoy & Co. offers premium botanical mixers, including award-winning tonic waters and ginger beer, crafted with 100% natural ingredients and low calories, enriched with Himalayan balance.
Check 6 more Lemonade launches
Silicone Caps
Sepoy & Co. offers premium botanical mixers, including award-winning tonic waters and ginger beer, crafted with 100% natural ingredients and low calories, enriched with Himalayan balance.
Sparkling Mineral Water
Sepoy & Co. offers premium botanical mixers, including award-winning tonic waters and ginger beer, crafted with 100% natural ingredients and low calories, enriched with Himalayan balance.
Check 1 more Beverages launches
Coral
Rosha offers timeless, high-end wireless table lamps that embody luxury and elegance, blending modern aesthetics with innovative, one-of-a-kind designs to beautifully illuminate and elevate contemporary living spaces.
Tripole Expeak 60L Rucksack Bag for Men & Women | Front Opening, Laptop Compartment & Raincover | Trekking, Hiking & Backpacking
Tripole Gears offers affordable, ergonomical rucksacks designed for strength, utility, and comfort, ideal for hiking and backpacking. They provide free shipping and cash on delivery options.
Milk Chocolate Peanut Butter (Pack of 8)
Stroom offers affordable energy bars, protein bars, assorted and gift boxes, and protein wafers, committed to democratizing good health and breaking the myth that healthy eating is only for a select few.
Check 2 more Energy Bar launches
Try It All
Stroom offers affordable energy bars, protein bars, assorted and gift boxes, and protein wafers, committed to democratizing good health and breaking the myth that healthy eating is only for a select few.
Check 4 more launches
Choco Almond Bliss 10g protein Bar – Pack of 6
Stroom offers affordable energy bars, protein bars, assorted and gift boxes, and protein wafers, committed to democratizing good health and breaking the myth that healthy eating is only for a select few.
Check 6 more Protein Bar launches
Peanut Butter Protein Wafer
Stroom offers affordable energy bars, protein bars, assorted and gift boxes, and protein wafers, committed to democratizing good health and breaking the myth that healthy eating is only for a select few.
Check 2 more Protein Wafer launches
ORIGIN
Zen Barefoot, India’s first barefoot shoe brand, offers Origin trainers, Kairos sneakers, socks and insoles, enabling natural movement, improved stability, strength and sensory feedback inspired by medical research and athletic rehab experience.
Check 1 more Shoes launches
Super Stretch Socks - Pack of 2
Zen Barefoot, India’s first barefoot shoe brand, offers Origin trainers, Kairos sneakers, socks and insoles, enabling natural movement, improved stability, strength and sensory feedback inspired by medical research and athletic rehab experience.
Reground Insoles
Zen Barefoot, India’s first barefoot shoe brand, offers Origin trainers, Kairos sneakers, socks and insoles, enabling natural movement, improved stability, strength and sensory feedback inspired by medical research and athletic rehab experience.
Dark Chocolate Peanut Butter Powder | Added Jaggery
MYPB, founded by brothers from Gujarat’s Peanut Hub, pioneers India’s first peanut butter powder—high-protein, low-fat, low-calorie, guilt-free fitness spread in Original, Pure, Chocolate and Jaggery Dark Chocolate variants.
You're viewing product launches from Wednesday 4 February, 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
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