New Product Launches by Indian D2C Brands on Friday, 6 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Friday, 6 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
Love at First Swipe Kit
SUGAR Cosmetics empowers women with curated, global beauty products, celebrating all interpretations of beauty. They offer premium makeup for face, eyes, and lips, ensuring fun and style for every individual.
La La Love 18HR Liquid Lipstick Set (Pack Of 3)
SUGAR Cosmetics empowers women with curated, global beauty products, celebrating all interpretations of beauty. They offer premium makeup for face, eyes, and lips, ensuring fun and style for every individual.
PickSip 40 Insulated Tumbler Bottle With Top Handle Plum Party Mauve 1200ml
Nestasia offers unique, design-driven home decor and lifestyle products, emphasizing sustainability and quality. Founded by Aditi Murarka and Anurag Agrawal, it aims to transform spaces into personal sanctuaries.
Tropical Travel Toiletry Kit Bag Set Of 2
Nestasia offers unique, design-driven home decor and lifestyle products, emphasizing sustainability and quality. Founded by Aditi Murarka and Anurag Agrawal, it aims to transform spaces into personal sanctuaries.
Check 1 more Makeup Organiser launches
Softcore Multipurpose Tote Bag
Nestasia offers unique, design-driven home decor and lifestyle products, emphasizing sustainability and quality. Founded by Aditi Murarka and Anurag Agrawal, it aims to transform spaces into personal sanctuaries.
Check 1 more Tote Bags launches
Waterproof Travel Pouch Set Of 3 Blue
Nestasia offers unique, design-driven home decor and lifestyle products, emphasizing sustainability and quality. Founded by Aditi Murarka and Anurag Agrawal, it aims to transform spaces into personal sanctuaries.
Check 1 more Travel Organisers launches
Pocket Diary Perfume Discovery Set by Plum BodyLovin"
Plum is India's first 100% vegan beauty brand, specializing in cruelty-free skincare, makeup, haircare, and bodycare, with innovative formulations and no animal testing, promoting goodness that delivers.
Bulgarian Rose & Hyaluronic Acid Frosted Sleeping Mask
Plum is India's first 100% vegan beauty brand, specializing in cruelty-free skincare, makeup, haircare, and bodycare, with innovative formulations and no animal testing, promoting goodness that delivers.
Vidhya Mint Cotton Solid Straight Pants
Aachho, meaning 'Too Good' in Marwari, is a trusted online ethnicwear brand in India known for handcrafted, premium fabrics and a focus on sustainability, merging tradition with contemporary style.
Check 2 more Bottomwear launches
Bristel Laptop Bag
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Zouk x Giva Ruby Gift box
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
boAt Chrome Iris | Smartwatch with 1.32" AMOLED Display, 1000 nits brightness & Wellness Tracking
boAt Lifestyle, India's No.1 Earwear Audio Brand, offers affordable, durable, and ultra-fashionable audio products, including True Wireless Earbuds and Smart Watches, designed for the modern, active consumer.
Check 1 more Smartwatches launches
boAt HIVE Dashcam E1 | 1296P Full HD Dashcam with Wi-Fi, G-Sensor & Parking Mode
boAt Lifestyle, India's No.1 Earwear Audio Brand, offers affordable, durable, and ultra-fashionable audio products, including True Wireless Earbuds and Smart Watches, designed for the modern, active consumer.
Check 2 more Dashcams launches
Heart Statement Link Set
PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.
Check 9 more Jewellery Sets launches
Classic Barrel Fit Denim Jeans | Black
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Solid Regular Fit Shirt | White
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Check 26 more Shirts launches
Slim Fit AOP Polo T-Shirt | White
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Check 6 more T-shirts launches
Mulmul Supima Cotton Avira Pink Kurta
Mulmul offers luxurious Indian wear, featuring elegant kurta sets and vibrant lehengas crafted from premium fabrics with intricate embroidery, celebrating the heritage of the delicate mulmul fabric.
Check 7 more Kurtas launches
Mulmul Dorset Blue Dupatta
Mulmul offers luxurious Indian wear, featuring elegant kurta sets and vibrant lehengas crafted from premium fabrics with intricate embroidery, celebrating the heritage of the delicate mulmul fabric.
Check 1 more Dupattas launches
Sweet Moments – The Love Collection
Parul Garg Beauty, co-founded by renowned makeup artist Parul Garg and Anubha Vir Sharma, offers high-quality, vegan, and cruelty-free cosmetics tailored for Indian skin tones, empowering women with stylish, practical products.
Check 2 more launches
First Bites Sprouted Wheat, Apple and Date Cereal with Milk for Little Ones
Slurrp Farm, founded by two mothers, offers healthy multigrain foods made with ragi, jowar, oats, and millet, focusing on children's nutrition and sustainable farming practices.
Check 1 more First Bites launches
Quare26 Extra Large Satchel Bag
Lavie World specializes in exquisite branded bags for women, offering a diverse range from chic totes to luxury handbags, blending fashion and functionality with a unique 5-stage design process.
Check 4 more launches
Scarlet love
MARS Cosmetics offers affordable, high-quality beauty products in India, celebrating diversity and inclusivity. They empower individuals to express their unique beauty with a wide range of cosmetics.
High-Waist Straight Loose Solid Color Button Zipper Pocket Pants in Purple
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 1 more Trousers launches
Asymmetrical Neck Slim Fit Straight Hem Sleeveless Top in Light Pista
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 22 more Tops launches
Red Halter Neck Backless Ruched Mini Dress
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 6 more Dresses launches
Off-Shoulder Puff Sleeve Slim Fit Top and A-Line Solid Skirt Set in Burgundy
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 1 more Co-ords launches
A-Line Fit Flared Hem Printed Mini Skirt in White
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Mizoya Fine Dove Hasli
Shyle Silver Jewellery showcases Jaipur’s rich artistry with handcrafted 92.5 stamped silver earrings, rings, necklaces, bangles and accessories, blending traditional craftsmanship and contemporary design for elegant, meaningful pieces.
Check 1 more Necklaces launches
Mizoya Fine Dove Earcuff
Shyle Silver Jewellery showcases Jaipur’s rich artistry with handcrafted 92.5 stamped silver earrings, rings, necklaces, bangles and accessories, blending traditional craftsmanship and contemporary design for elegant, meaningful pieces.
Rajasthani Lac Bangles with Heart Shape Kundan & Rhinestones
Taj Bridal Store, based in Pilani, Rajasthan, specializes in a diverse collection of bangles, including Bridal Bangles, Punjabi Chura, and personalized Couple Name Bangles, serving customers for 30 years.
Little Surprise Box Bear 3D Lid Stainless Steel Kids Water Bottle 550ml
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Check 18 more Water Bottles launches
Multi-Purpose Pouch
EcoKaari is a social enterprise specializing in premium, vegan, eco-friendly, and upcycled products, empowering women and youth artisans through sustainable practices and custom gifting solutions.
Check 42 more launches
HUFT Purrfect Grid Printed Melamine Bowl With Steel Insert For Cat - Blue & White
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 2 more Bowls launches
Fidelia Daily Moisture Body Lotion 15g
Fixderma, established in 2006, is a renowned Indian cosmeceutical brand offering innovative skincare and hair care products, tailored for various concerns like acne and sun protection, exporting to over 30 countries.
Gulabi - Full Sleeve Button Type Kurta and Dhoti for kids
A Toddler Thing, founded by Swathi Sri Ravi K and Ashwanth Suresh Babu, specializes in eco-friendly, machine washable baby clothing, revolutionizing conscious parenting since 2017 with sustainable, safe essentials.
Purple Bird - 3 Piece Hoodie sets
A Toddler Thing, founded by Swathi Sri Ravi K and Ashwanth Suresh Babu, specializes in eco-friendly, machine washable baby clothing, revolutionizing conscious parenting since 2017 with sustainable, safe essentials.
Deer Delight - Muslin frock for girls
A Toddler Thing, founded by Swathi Sri Ravi K and Ashwanth Suresh Babu, specializes in eco-friendly, machine washable baby clothing, revolutionizing conscious parenting since 2017 with sustainable, safe essentials.
Alya Hook Jhumkas
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 28 more Earrings launches
Matshiya Kundan Choker
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 12 more Necklaces launches
Jivantha Kundan Anklet
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 40 more Anklets / Payal launches
Glowing Beads Chain
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Nishali Kundan Ring
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Dhanya Toe Ring
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 1 more Toe Rings launches
Link, Pop & Bop Trio (9 months-4 years)
Skillmatics is an innovative global games company creating award-winning learning experiences for children, designed by experts, focusing on wholesome fun, safety, and sustainability for ages 0-99.
Check 2 more Activity Books launches
Aulumu C11 Mag-Buckle Slim Band For Garmin Watch (QuickFit 22mm/26mm)
Cover It Up specializes in personalizing pop culture-inspired merchandise, including phone covers and AirPods cases, led by founder Ronak Sarda, transforming a Facebook page into a thriving ecommerce platform.
Swirl Ring
WhySoBlue is a mother-daughter led brand offering customizable, ethically handcrafted clothing in India, focusing on zero waste production and using soft, breathable fabrics for the conscious modern woman.
Check 1 more Rings launches
Ruby Heart Pendant
WhySoBlue is a mother-daughter led brand offering customizable, ethically handcrafted clothing in India, focusing on zero waste production and using soft, breathable fabrics for the conscious modern woman.
Rabbits in Lavender Fields Ribbed No Scratch Mittens
Mama and Peaches is a family-owned online baby store, run by moms, offering curated premium products for newborns, including clothing, baby gear, and personalized shopping experiences.
Check 13 more Mittens launches
Fishy Fishy in the Sea Bandana Bib - Blue
Mama and Peaches is a family-owned online baby store, run by moms, offering curated premium products for newborns, including clothing, baby gear, and personalized shopping experiences.
Check 14 more Bibs launches
Citrus Gingham Booties - Pink
Mama and Peaches is a family-owned online baby store, run by moms, offering curated premium products for newborns, including clothing, baby gear, and personalized shopping experiences.
Check 3 more Booties launches
Handcrafted Ruby Kundan Silver Necklace Set
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Check 2 more Necklace Sets launches
Multi Stone Beads Necklace In Silver
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Check 2 more Necklaces launches
Amethyst Melons Bracelet
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Push Scooter
Ariro offers eco-friendly wooden toys and developmental aids, designed by Montessori teacher Nisha and entrepreneur Vasanth, focusing on infants and toddlers' growth through purposeful play.
Soft Bloom Lip Tint
Simply Nam, founded by celebrity MUA Namrata Soni, offers premium vegan, cruelty-free, paraben-free, and sulphate-free beauty products tailored for the modern Indian woman, celebrating diverse skin tones.
Check 3 more launches
Muslin Cotton Swaddle - Lavender
This brand specializes in personalized baby nursery decor, offering premium quality wallpapers, cot mobiles, and wall art, all handcrafted locally in India for imaginative spaces and thoughtful gifts.
Divine Coconut Sugar Sachet 5 gm pack x 100 units | Natural Sweetener, Sugar Alternative, Coconut Palm Sap | Unrefined
The Divine Foods is a fast-growing D2C brand specializing in holistically sourced superfoods like Turmeric, Moringa, and Honey, promoting traditional wellness through easy-to-use, affordable products.
Powerpop X3 Powerbank
NU Republic is an innovative Indian wear tech brand specializing in expressive personal audio devices, smartwatches, and charging solutions, combining design, technology, and emotion for the next generation.
Check 1 more Cooling Fans launches
Blue padded Monokini
WomanLikeU offers a diverse range of popular women's vacation wear, including swimwear, dresses, and co-ords, along with a convenient body type calculator for personalized shopping.
Coal Jute Oval Placemat
The Burnt Soul celebrates culture and craftsmanship through handcrafted clothing and accessories, inspired by global elements and local artisans, while contributing to community charity.
Bear Grass Printed Cushion Cover
The Burnt Soul celebrates culture and craftsmanship through handcrafted clothing and accessories, inspired by global elements and local artisans, while contributing to community charity.
Check 1 more Cushions launches
Panda Aurora Lab Diamond Brooch
Fiona Diamonds is India's first brand offering natural diamonds, lab-grown diamonds, and moissanites, providing exquisite, customizable jewelry with a commitment to transparency, quality, and environmental sustainability.
Personalized Heart Acrylic LED Lamp (5×7”)
Love Craft Gift is an online gift shop in India specializing in customized gifts like Shadow Boxes and Wooden Frames, offering free shipping and exciting offers for over 10,000 happy customers.
Check 1 more 3d Acrylic Lamp launches
Personalized Crochet Flowers Bouquet with Name Pot (7×3 Inch)
Love Craft Gift is an online gift shop in India specializing in customized gifts like Shadow Boxes and Wooden Frames, offering free shipping and exciting offers for over 10,000 happy customers.
Divine Lord Hanuman Acrylic Wall Frame (9×15”)
Love Craft Gift is an online gift shop in India specializing in customized gifts like Shadow Boxes and Wooden Frames, offering free shipping and exciting offers for over 10,000 happy customers.
Check 3 more launches
Personalized Wooden Name Puzzle for Kids
Love Craft Gift is an online gift shop in India specializing in customized gifts like Shadow Boxes and Wooden Frames, offering free shipping and exciting offers for over 10,000 happy customers.
Red Kani Print Woolen Cap
Kashmir Box connects over 5,000 artisans, offering luxury clothing and lifestyle pieces while preserving Kashmir's heritage through sustainable practices and improved livelihoods for local craftsmen.
Favourite Combo
Country Bean offers cafe-like coffee at home in just 30 seconds, featuring six flavors and supporting community initiatives like education and hunger relief through every purchase.
Attar Gift Box with Brass T-Light Holder
Nirmalaya, India's fastest-growing D2C brand, transforms floral waste into eco-friendly incense and essential oils, promoting sustainability and women's empowerment while delivering chemical-free fragrances for wellness.
Women's Wellness Pack
Decode Age is India's leading longevity brand, specializing in science-based supplements, advanced gut microbiome research, and personalized biological age tests to enhance individual health journeys.
Check 1 more Bundle launches
You're viewing product launches from Friday, 6 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.