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New Product Launches by Indian D2C Brands on Wednesday, 18 March 2026

A snapshot of product launches by Indian D2C brands on this day.

Here's a list of new product launches by Indian D2C brands on Wednesday, 18 March 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.

Popular categories:
Eyelet embroidered premium set

Eyelet embroidered premium set

BabyMonk
BabyMonk|
978.12K followers

BabyMonk, one of India's largest kids brands, specializes in a wide selection of kids fashion and accessories, aiming to transform the shopping experience with exceptional products and service.

Check 11 more launches

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+11
₹1,999
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SUMMER BOX

Joyspoon
Joyspoon|
15.56K followers

Joyspoon offers premium, handcrafted mukhwas and mouth fresheners, blending tradition with innovation. Made from quality ingredients, they deliver healthy, flavourful experiences across premium mukhwas, trail mixes, heritage blends, gut-friendly and gifting ranges.

₹444₹555
Save ₹111
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GeoOptics Statement Backpack

Zouk
Zouk|
1.03M followers

Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.

Check 11 more Backpacks launches

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₹1,499₹2,499
Save ₹1,000
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Mughal Art Multicolor Side Tote Bag

Zouk
Zouk|
1.03M followers

Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.

Check 1 more Tote Bags launches

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₹1,349
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Abstract Amaze Laptop Bag

Zouk
Zouk|
1.03M followers

Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.

Check 1 more Laptop Bags launches

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₹2,299
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Mughal Motif Statement Office Bag

Zouk
Zouk|
1.03M followers

Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.

₹1,499₹2,449
Save ₹950
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Malkosa Handwork Organza Saree

Aachho
Aachho|
1.02M followers

Aachho, meaning 'Too Good' in Marwari, is a trusted online ethnicwear brand in India known for handcrafted, premium fabrics and a focus on sustainability, merging tradition with contemporary style.

₹23,100₹25,667
Save ₹2,567
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Grey Denim Baggy Fit Cargo Jeans

Powerlook
Powerlook|
812.07K followers

Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.

Check 3 more Jeans launches

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₹1,599
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Beige Shirt With Pockets

Powerlook
Powerlook|
812.07K followers

Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.

Check 5 more Shirts launches

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₹1,199
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White And Black Panel Print T-Shirt

Powerlook
Powerlook|
812.07K followers

Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.

Check 3 more T-shirts launches

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₹799₹899
Save ₹100
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Hair Actives + Shilajit for Men

Hair Actives + Shilajit for Men

OZiva
OZiva|
707.91K followers

OZiva is India's leading clean, plant-based nutrition brand, certified by US CLP, offering scientifically-backed health solutions across various categories including protein, multivitamins, and beauty products.

₹1,199
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Retro Style Gum Sole Sneakers in White

Littlebox India
Littlebox India|
439.21K followers

Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.

Check 1 more Boots launches

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₹1,999
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Lace-Up Wrap Ballet Flats in White

Littlebox India
Littlebox India|
439.21K followers

Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.

Korean Skirt Top

TBFO
TBFO|
378.95K followers

TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.

₹4,500
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Pepse

TBFO
TBFO|
378.95K followers

TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.

₹1,650
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The Saha Palm Blanket

The Saha Palm Blanket

Baby Jalebi
Baby Jalebi|
328.53K followers

Baby Jalebi specializes in premium quality diaper bags, bedding collections, kids backpacks, and personalized items, offering exclusive, top trending designs and waterproof canvas prints available for online shopping.

Check 1 more launches

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₹9,750
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The Saha Pillow & Blanket Set

Baby Jalebi
Baby Jalebi|
328.53K followers

Baby Jalebi specializes in premium quality diaper bags, bedding collections, kids backpacks, and personalized items, offering exclusive, top trending designs and waterproof canvas prints available for online shopping.

₹11,350
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Navy Collared Top Denim Co-Ord

Femmella
Femmella|
303.36K followers

Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.

₹3,299
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Ruhani Maroon Anarkali Kurta Pant only

Jaipuriadaah
Jaipuriadaah|
259.87K followers

Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.

₹2,599₹4,749
Save ₹2,150
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South Indian Necklace Doubles as Vaddanam Ruby Pearl Design

Sneha Rateria
Sneha Rateria|
242.05K followers

Sneha Rateria Fine Jewellery specializes in customized gold-plated silver jewelry featuring CZ stones, with a diverse range of bridal designs including Antique, Meenakari, and Polki styles.

₹1,20,000
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925 Pure Silver Hanuman Rudraksha Pendant with Sacred Red Thread

Unniyarcha
Unniyarcha|
233.09K followers

Unniyarcha is a silver jewelry brand inspired by a legendary warrior, offering unique, high-quality designs crafted by skilled artisans, while promoting ethical sourcing and empowering women artisans.

Check 2 more Necklaces launches

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₹2,999₹3,999
Save ₹1,000
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925 Pure Silver Faith Hanuman Gada Adjustable Ring

Unniyarcha
Unniyarcha|
233.09K followers

Unniyarcha is a silver jewelry brand inspired by a legendary warrior, offering unique, high-quality designs crafted by skilled artisans, while promoting ethical sourcing and empowering women artisans.

₹2,499₹3,999
Save ₹1,500
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925 Pure Silver Faith Hanuman Gada Bracelet

Unniyarcha
Unniyarcha|
233.09K followers

Unniyarcha is a silver jewelry brand inspired by a legendary warrior, offering unique, high-quality designs crafted by skilled artisans, while promoting ethical sourcing and empowering women artisans.

Check 3 more Bracelets launches

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₹1,299₹2,299
Save ₹1,000
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Pure Silver Swirl Drop Earrings

Unniyarcha
Unniyarcha|
233.09K followers

Unniyarcha is a silver jewelry brand inspired by a legendary warrior, offering unique, high-quality designs crafted by skilled artisans, while promoting ethical sourcing and empowering women artisans.

Check 1 more Earrings launches

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₹1,599₹2,599
Save ₹1,000
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Super Baggy Tinted Blue Jeans

Banana Club
Banana Club|
231.43K followers

Banana Club is a premium clothing brand in Bharat, offering trendy men's fashion at affordable prices, with in-house quality control and dedicated customer support for a superior shopping experience.

Check 2 more Jeans launches

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₹1,799
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Butter Bloom - Crinkled Muslin Sleeveless Frock

A Toddler Thing
A Toddler Thing|
218.60K followers

A Toddler Thing, founded by Swathi Sri Ravi K and Ashwanth Suresh Babu, specializes in eco-friendly, machine washable baby clothing, revolutionizing conscious parenting since 2017 with sustainable, safe essentials.

Check 1 more Frocks launches

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Farmley Daily Fuel Box (Limited Edition)

Farmley
Farmley|
158.39K followers

Farmley specializes in reimagining dry fruits and nuts into unique snacks, offering 150+ products with zero adulteration, endorsed by Rahul Dravid, focusing on health and innovative flavors.

₹1,799₹2,000
Save ₹201
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Double Sphere Bracelet

Starkle
Starkle|
157.78K followers

Starkle offers trendy, hallmarked gold jewellery, including rings, necklaces, and bracelets, crafted from solid gold and natural diamonds, ensuring authenticity and resale value for the modern consumer.

₹25,482₹27,400
Save ₹1,918
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Blanc | Black Round Polarized Sunglasses | Black Lens - MG7831

Voyage Eyewear
Voyage Eyewear|
157.72K followers

Voyage Eyewear specializes in stylish, handmade sunglasses featuring diverse models like aviators and wayfarers. They offer excellent craftsmanship, personalized customer service, and secure payment options at modest prices.

Check 20 more Sunglasses launches

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₹1,499₹3,000
Save ₹1,501
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Enchanted Garden - Baby Play Gym Hanging Toys Set

GWD Kids
GWD Kids|
139.12K followers

This brand specializes in personalized baby nursery decor, offering premium quality wallpapers, cot mobiles, and wall art, all handcrafted locally in India for imaginative spaces and thoughtful gifts.

Check 2 more Play Gym launches

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₹2,550
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Saint Raelyn Eyelet Black Leather Footbed Sandals

SaintG
SaintG|
119.31K followers

SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.

Check 5 more Sandals launches

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₹11,500
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Solviera Vibe Lab Diamond Bracelet

Solviera Vibe Lab Diamond Bracelet

Fiona Diamonds
Fiona Diamonds|
118.30K followers

Fiona Diamonds is India's first brand offering natural diamonds, lab-grown diamonds, and moissanites, providing exquisite, customizable jewelry with a commitment to transparency, quality, and environmental sustainability.

₹3,16,458
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Black Fire Opal Wristwear

Jaipur Watch Company
Jaipur Watch Company|
84.95K followers

Jaipur Watch Company, India's first luxury watch microbrand, specializes in bespoke, hand-painted, and pichwai art watches, creating honest, handcrafted timepieces since 2013.

Check 1 more Watches launches

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₹60,000
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Alum Infused Crystal Roll-On Stick - Charcoal

Phitku
Phitku|
31.57K followers

Phitku offers an alum-based, fragrance-free crystal roll-on deodorant that’s chemical-free, cruelty-free, clinically tested, eco-conscious, and gentle on sensitive skin, championing clean beauty, sustainability, and all-day odour protection.

₹699₹999
Save ₹300
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Nootie Nom Nom Calcium Milk Flavoured Bone Small Size - 220 Gm

Nootie Nom Nom Calcium Milk Flavoured Bone Small Size - 220 Gm

Nootie
Nootie|
19.22K followers

Nootie is a science-backed Indian pet wellness brand offering human-grade food, nutrition, treats, grooming essentials, beds, toys, accessories and apparel, prioritizing clean ingredients, transparency, and vet-formulated, pet-tested recipes.

Mimi Plush & Blind Box Set

Shichisōru
Shichisōru|
16.78K followers

Shichisōru, created by Mumbai artist Maitreyee Koli, brings original characters Mimi, Toffee and Jeebie to life through magical plushies, enamel pins, stickers, keychains, magnets, blind boxes and heartfelt collectibles.

₹1,099₹1,399
Save ₹300
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You're viewing product launches from Wednesday, 18 March 2026. Each day, we surface fresh products from India's growing D2C scene.

Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.

Keep exploring, and discover what's new before everyone else.