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New Product Launches by Indian D2C Brands on Friday, 3 April 2026

A snapshot of product launches by Indian D2C brands on this day.

Here's a list of new product launches by Indian D2C brands on Friday, 3 April 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.

Popular categories:

Splendour

Rosha
Rosha|
24.82K followers

Rosha offers timeless, high-end wireless table lamps that embody luxury and elegance, blending modern aesthetics with innovative, one-of-a-kind designs to beautifully illuminate and elevate contemporary living spaces.

₹4,999₹6,999
Save ₹2,000
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Coco Cubano (Coconut & Caramel Crunch Chocolate Chip Cookie) - 150gm

Coco Cubano (Coconut & Caramel Crunch Chocolate Chip Cookie) - 150gm

Cookie Cartel
Cookie Cartel|
21.09K followers

Cookie Cartel bakes New York–style chunky stuffed cookies from Panchgani, India. Known for indulgent flavours and gift hampers, their mission is serving mind-blowing, freshly baked cookie bliss nationwide.

Glittery Gold Makeup Combo

Mishmash Naturals
Mishmash Naturals|
34.47K followers

Mishmash Naturals is an AYUSH-certified, doctor-approved Ayurvedic kids’ makeup and personal care brand, offering food-grade, non-toxic, child-safe formulas for ages 3–14, loved by 5,000+ mothers across India.

Check 4 more launches

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+4
₹1,699₹3,096
Save ₹1,397
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Large AM Brightening Combo

Vilvah
Vilvah|
753.53K followers

Vilvah is a progressive skincare brand offering natural, high-performance products for all skin types, featuring milk-based formulations and a commitment to sustainability and cruelty-free practices.

₹1,689₹1,879
Save ₹190
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Magic Soap (Sandal Wood and Saffron_Soap)

GHAR SOAPS
GHAR SOAPS|
671.98K followers

Ghar Soaps offers handmade, chemical-free soaps crafted from natural ingredients, prioritizing skin health. With 10,000+ satisfied customers, their fragrances are unique and effective, delivering genuine results.

₹192₹199
Save ₹7
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Women Fawn Airy Linen Straight Pants

SAADAA
SAADAA|
515.35K followers

SAADAA, loved by over 500,000 women, specializes in quality bed linens and women’s apparel, offering a 100% refund policy and a commitment to timeless, honest, and easy designs.

Check 3 more Trousers launches

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+3
₹1,199
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Recode Purple Spill The Paints Nail Paint Set Of 5 (5 X 5ML)

Recode Studios
Recode Studios|
476.65K followers

Recode Studios, a team of seasoned cosmetic experts, offers affordable luxury beauty products, blending innovation with tradition, and empowering confidence through tailored solutions for every skin type.

Check 1 more launches

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+1
₹249₹495
Save ₹246
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Chamkila

TBFO
TBFO|
386.79K followers

TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.

₹1,599
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Mourni Mul Cotton Ready To Wear Pocket Saree

AseemShakti
AseemShakti|
63.90K followers

AseemShakti, India’s first ready-to-wear pocket saree brand and Shark Tank favourite, offers 15-second drape pre-stitched sarees handcrafted by women artisans in mul cotton, Paithani, Katan silk, organza, Kota Doria and office/festive collections.

₹3,100₹9,999
Save ₹6,899
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Mishmash Naturals Kids Magical Makeup with Pouch

Mishmash Naturals
Mishmash Naturals|
34.47K followers

Mishmash Naturals is an AYUSH-certified, doctor-approved Ayurvedic kids’ makeup and personal care brand, offering food-grade, non-toxic, child-safe formulas for ages 3–14, loved by 5,000+ mothers across India.

Check 2 more PPCOD launches

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+2
₹2,499₹4,201
Save ₹1,702
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You're viewing product launches from Friday, 3 April 2026. Each day, we surface fresh products from India's growing D2C scene.

Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.

Keep exploring, and discover what's new before everyone else.