New Product Launches by Indian D2C Brands on Sunday, 15 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Sunday, 15 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
VueMe Clip-On | Cateye Eyeglasses | MG7585-C1
Voyage Eyewear specializes in stylish, handmade sunglasses featuring diverse models like aviators and wayfarers. They offer excellent craftsmanship, personalized customer service, and secure payment options at modest prices.
Tidal Wave Men's Statement Backpack
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Rajwadi Wedding Chura Set With Luxury Butterfly Kundan Bangles
Taj Bridal Store, based in Pilani, Rajasthan, specializes in a diverse collection of bangles, including Bridal Bangles, Punjabi Chura, and personalized Couple Name Bangles, serving customers for 30 years.
Prom
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Check 2 more Dresses launches
Adhura
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
BB On-The-Go Slip-On
Bacca Bucci, a leading footwear and accessories brand, offers handcrafted shoes, vibrant boots, sneakers, and athleisure inspired by global trends, ensuring quality, style, and unique individuality.
Check 1 more Shoes launches
HUFT Beer Bottle Rubber Toy For Dog - Green
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 1 more Toys launches
“Mehak Crimson Flora – Graceful Gathered Kurti ”
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
Check 6 more Kurtis launches
Bhumi Pednekar In Koko Bug Head Ring
Outhouse, founded by sisters Kaabia and Sasha Grewal, specializes in handcrafted designer jewellery, offering a diverse range of styles, including earrings, necklaces, and bags, with complimentary shipping in India.
Check 7 more Card Holders launches
The Maharaja Necklace
Outhouse, founded by sisters Kaabia and Sasha Grewal, specializes in handcrafted designer jewellery, offering a diverse range of styles, including earrings, necklaces, and bags, with complimentary shipping in India.
Check 3 more Men/Women launches
Bhavprita Victorian Short Necklace Set
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 11 more Necklaces launches
Traditional Chandra Surya Jada Billa
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 2 more Hair Accessories launches
Dazzling Stone Pair Bangle
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 4 more Bangles launches
Divine Glow Nagas Chain
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Glow Pakshi Bracelet
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Glitz Stone Drops
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 10 more Earrings launches
Goddess Lakshmi Nagas Pendant
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 11 more Pendants launches
Nykd by Nykaa Soft Cup Easy-Peasy Slip-On Bra With Full Coverage NYB113 Red violet
Nykd, a House of Nykaa brand, offers comfortable lingerie that blends fashion and function, ensuring a second-skin feel for everyday wear, with special discounts for new customers.
Acne Balance PDRN Dual Phase Skin Toner
Indulgeo Essentials combines Ayurvedic wisdom with scientific innovation, offering luxurious organic skincare solutions for various concerns, emphasizing effective, toxin-free ingredients for radiant skin and hair.
Indulgeo Essentials Wonder Gold Oil 2.0
Indulgeo Essentials combines Ayurvedic wisdom with scientific innovation, offering luxurious organic skincare solutions for various concerns, emphasizing effective, toxin-free ingredients for radiant skin and hair.
Aranya Silk (A) Ready To Wear Pocket Saree
AseemShakti, India’s first ready-to-wear pocket saree brand and Shark Tank favourite, offers 15-second drape pre-stitched sarees handcrafted by women artisans in mul cotton, Paithani, Katan silk, organza, Kota Doria and office/festive collections.
Check 3 more Sarees launches
On-The-Go Essentials Set
Ekatra is a sustainable D2C brand offering handcrafted products by a team of 62 women artisans from Rajasthan, focusing on mental well-being and environmental consciousness through recycled materials.
You're viewing product launches from Sunday, 15 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.