New Product Launches by Indian D2C Brands on Monday, 16 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Monday, 16 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
She Care Juice
The Wellness Shop specializes in natural, vegan, and cruelty-free skin and hair care products, utilizing powerful botanicals and ancient beauty secrets for effective, clean beauty solutions.
Brass Davara Coffee Serving set in Gift Box (Set of 2)
P-TAL specializes in handmade Copper, Kansa, and Brass products, promoting traditional craftsmanship while ensuring sustainability and health benefits through non-toxic materials, impacting artisan communities positively.
Gully Labs Baraamda Perfume - A Rahasya Fragrance | 30ML
Gully Labs, a New Delhi sneaker design house, crafts hand-lasted sneakers inspired by Indian culture. They release new collections every 60 days, featuring men's, women's, and collectible sneakers.
GL002 Aangan Blue
Gully Labs, a New Delhi sneaker design house, crafts hand-lasted sneakers inspired by Indian culture. They release new collections every 60 days, featuring men's, women's, and collectible sneakers.
Check 79 more Sneakers launches
GripSip 40 Insulated Tumbler Bottle With Side Handle Vanilla Oatmilk 1200ml
Nestasia offers unique, design-driven home decor and lifestyle products, emphasizing sustainability and quality. Founded by Aditi Murarka and Anurag Agrawal, it aims to transform spaces into personal sanctuaries.
Manmohini Green Handcrafted Pure Tissue Saree
Aachho, meaning 'Too Good' in Marwari, is a trusted online ethnicwear brand in India known for handcrafted, premium fabrics and a focus on sustainability, merging tradition with contemporary style.
Check 37 more Sarees launches
Aurelia Minimal Celestial Charm Waist Chain
PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.
Check 13 more Waist Chains launches
Black Brushed Checks Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Check 9 more Shirts launches
Wine Contrast Collar T-Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Check 2 more T-shirts launches
Brown Seersucker Cotton Pant
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Legend Perfume EDP (100ml)
Beardo offers a comprehensive grooming range for men, featuring over 300 products including beard, hair, skin care, fragrances, and accessories, tailored for raw, real, unfiltered masculinity.
Rama Green Silk Woven Banarasi Saree
Sudathi, a Surat-born ethnic wear brand, offers affordable elegance in sarees, ready-to-wear sarees, blouses and shapewear, celebrating every woman with quality, trendy designs and wide collections for all occasions.
Slim Fit Denim Jeans | Dark Blue
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Check 1 more Jeans launches
Solid Slim Fit Polo T-Shirt | Light Blue
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Check 7 more T-shirts launches
Regular Fit AOP Shirt | Black
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Check 12 more Shirts launches
Arpora Supima Cotton Green Kurta Set
Mulmul offers luxurious Indian wear, featuring elegant kurta sets and vibrant lehengas crafted from premium fabrics with intricate embroidery, celebrating the heritage of the delicate mulmul fabric.
Check 3 more Kurta Sets launches
Midnight Green Check Shirt
Bonkers Corner is a Mumbai-based D2C brand offering affordable unisex luxury fashion, blending pop culture with streetwear, emphasizing comfort, inclusivity, and high-quality, unique designs for self-expression.
Check 4 more launches
Banana Choco-Chip Millet Pancake Mix | No Maida
Slurrp Farm, founded by two mothers, offers healthy multigrain foods made with ragi, jowar, oats, and millet, focusing on children's nutrition and sustainable farming practices.
Check 3 more Pancakes launches
Block Heel Front Zip Solid Mid-Calf Boots in Black
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 2 more Boots launches
Chunky High Platform Ankle Heel Boots in Cherry
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Mizoya Engraved Silver Ankle Kada
Shyle Silver Jewellery showcases Jaipur’s rich artistry with handcrafted 92.5 stamped silver earrings, rings, necklaces, bangles and accessories, blending traditional craftsmanship and contemporary design for elegant, meaningful pieces.
3 Layer Kundan Polki Necklace Set (Necklace & Earrings)
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Desi Videshi
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Shoulder soul
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Gold Medal
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
The Oasis Bassinet - Milk
Baby Jalebi specializes in premium quality diaper bags, bedding collections, kids backpacks, and personalized items, offering exclusive, top trending designs and waterproof canvas prints available for online shopping.
Gold Plated Eternal Karungali Mala
Japam, founded in 2022, specializes in authentic spiritual accessories, including Rudraksha wearables, with lab-tested authenticity and a Siddhi service for energized products, ensuring customer trust and satisfaction.
Check 1 more Necklaces launches
BB On-The-Go Slip-On
Bacca Bucci, a leading footwear and accessories brand, offers handcrafted shoes, vibrant boots, sneakers, and athleisure inspired by global trends, ensuring quality, style, and unique individuality.
Check 2 more Shoes launches
HUFT Paws & Cuddles Blanket For Dog & Cat - Red
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Caprese Milo Medium Black Satchel Bag
Caprese offers a luxurious collection of bags inspired by the Isle of Capri, featuring sleek cuts and modern elegance for the free-spirited urban woman seeking unique fashion statements.
Check 6 more Satchel Bags launches
Caprese Minato Medium Dark Beige Sling Bag
Caprese offers a luxurious collection of bags inspired by the Isle of Capri, featuring sleek cuts and modern elegance for the free-spirited urban woman seeking unique fashion statements.
Check 14 more Sling Bags launches
Caprese Visalia Medium Black Baguette Bag
Caprese offers a luxurious collection of bags inspired by the Isle of Capri, featuring sleek cuts and modern elegance for the free-spirited urban woman seeking unique fashion statements.
Caprese Visalia Small Dark Beige Tote Bag
Caprese offers a luxurious collection of bags inspired by the Isle of Capri, featuring sleek cuts and modern elegance for the free-spirited urban woman seeking unique fashion statements.
Check 13 more Tote Bags launches
Caprese Evening Affair Medium White Crossbody Bag
Caprese offers a luxurious collection of bags inspired by the Isle of Capri, featuring sleek cuts and modern elegance for the free-spirited urban woman seeking unique fashion statements.
Check 1 more Crossbody Bags launches
Caprese Shawn Medium Black Laptop Bag
Caprese offers a luxurious collection of bags inspired by the Isle of Capri, featuring sleek cuts and modern elegance for the free-spirited urban woman seeking unique fashion statements.
Check 3 more Laptop Bags launches
Chhatai Yellow Socks
Gully Labs, a New Delhi sneaker design house, crafts hand-lasted sneakers inspired by Indian culture. They release new collections every 60 days, featuring men's, women's, and collectible sneakers.
Check 2 more Socks launches
Gully Labs X Nivia - Tackle Blue
Gully Labs, a New Delhi sneaker design house, crafts hand-lasted sneakers inspired by Indian culture. They release new collections every 60 days, featuring men's, women's, and collectible sneakers.
Check 2 more Shirts launches
WishCare Water Bottle
WishCare offers innovative, science-forward skincare, haircare, and body care products. Their vegan, cruelty-free formulations are dermatologist-recommended, focusing on effective, no-nonsense self-care solutions for busy individuals.
Check 2 more launches
Daytona Dark Grey Check Full Sleeve Shirt
Jimmy Luxury offers stylish cargo, shirts, and jeans for men at unbeatable prices in India, featuring free shipping, easy returns, and a commitment to quality and customer satisfaction.
Check 1 more Shirts launches
Seaside Punch - Muslin Button Frock - Pack of 2
A Toddler Thing, founded by Swathi Sri Ravi K and Ashwanth Suresh Babu, specializes in eco-friendly, machine washable baby clothing, revolutionizing conscious parenting since 2017 with sustainable, safe essentials.
Check 1 more Frocks launches
Muslin Cotton Swaddles (Pack of 3)
A Toddler Thing, founded by Swathi Sri Ravi K and Ashwanth Suresh Babu, specializes in eco-friendly, machine washable baby clothing, revolutionizing conscious parenting since 2017 with sustainable, safe essentials.
Tanishasri Kundan Studs
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 24 more Earrings launches
Vikitha Kundan Short Necklace Set
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 17 more Necklaces launches
Traditional Nagas Tikka
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Attractive Surya Chandra Jada Billa
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 2 more Hair Accessories launches
Lord Ganesha 3D Idol
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Glitz Stone Pendant
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 1 more Pendants launches
Beautiful Pakshi Bracelet
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 3 more Bracelets launches
Hazel Silt Dress
WhySoBlue is a mother-daughter led brand offering customizable, ethically handcrafted clothing in India, focusing on zero waste production and using soft, breathable fabrics for the conscious modern woman.
Pre Workout | Orange | 105 g
BeastLife is India’s trusted brand for premium sports nutrition, offering authentic supplements and a mission to empower individuals to achieve their best, inspired by founder Gaurav Taneja.
BYOB - Acne Balance PDRN Dual Phase Skin Toner
Indulgeo Essentials combines Ayurvedic wisdom with scientific innovation, offering luxurious organic skincare solutions for various concerns, emphasizing effective, toxin-free ingredients for radiant skin and hair.
Kiyora - Teak Lounge Chair
Alankaram, co-founded by Anupriya Sahu and Dhwanit Parmar, specializes in bespoke contemporary furniture, blending cultural insights with advanced techniques, and features a highly skilled production team.
Painting – Wall Decor, Elephant Motif, Set of 2
Alankaram, co-founded by Anupriya Sahu and Dhwanit Parmar, specializes in bespoke contemporary furniture, blending cultural insights with advanced techniques, and features a highly skilled production team.
HORIZON BLOCK PRINT SHIRT
Nappa Dori is India's premier contemporary design brand, renowned for its handcrafted leather goods that fuse Indian heritage with modern aesthetics, emphasizing minimalism and meticulous craftsmanship.
THE NOTARY WALLET
Nappa Dori is India's premier contemporary design brand, renowned for its handcrafted leather goods that fuse Indian heritage with modern aesthetics, emphasizing minimalism and meticulous craftsmanship.
Artificial Mallipoo Hair Accessory Design 2
Kattam specializes in traditional South Indian Temple Jewellery, vibrant Kundan, and rustic Oxidised Jewellery, offering handcrafted products by rural women artisans, enhancing womanhood through exquisite designs.
Above The Pines - Printed Sweatshirt
Bombay Trooper, established in 2013, creates travel-inspired apparel from recycled plastics, pioneering Print On Demand, blending innovative design with sustainability for explorers and trendsetters.
Check 3 more Sweatshirts launches
Saint Alviera Gold Flower Eyelets Leather Block Heels
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 13 more Sandals launches
Saint Alviera Gold Flower Eyelets Tan Leather Block Heels
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 14 more Heels launches
Saint Zafira Pyramid Stud Raffia Beige Leather Block Heels
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 1 more launches
Saint Nerina Golden Mustard Suede Leather Wedge Heels
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 1 more Wedge Heels launches
Personalized Tropical Sunset Silhouette White T-Shirt
Love Craft Gift is an online gift shop in India specializing in customized gifts like Shadow Boxes and Wooden Frames, offering free shipping and exciting offers for over 10,000 happy customers.
Check 16 more T-shirts launches
Personalized Love Story Timeline Frame (12x8")
Love Craft Gift is an online gift shop in India specializing in customized gifts like Shadow Boxes and Wooden Frames, offering free shipping and exciting offers for over 10,000 happy customers.
Organic Cotton Newborn Baby Clothing Set | Baby Shower Gift Hamper | 0-3 Months | Pack of 6
Moms Home offers 100% organic baby clothing made from premium organic cotton and bamboo, supporting local artisans through hand block printing while ensuring sustainability, safety, and comfort for babies.
You're viewing product launches from Monday, 16 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.