New Product Launches by Indian D2C Brands on Saturday, 28 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Saturday, 28 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
Puliyogare Paste + Urad Dal Papad (Ready in Minutes⏱️)
The brand uniquely offers over 100 palm oil and preservative-free snacks across India, with same day delivery in Chennai, and quick delivery options in other metropolitan areas.
Jelly Stickers - Dino
Imagimake specializes in innovative educational toys, art kits, and learning aids for children, promoting holistic cognitive and creative development, and is available in over 20 countries.
Check 1 more Craft Kits launches

Jungle Animal - Felt Garland
This brand specializes in personalized baby nursery decor, offering premium quality wallpapers, cot mobiles, and wall art, all handcrafted locally in India for imaginative spaces and thoughtful gifts.
Thyro Care Juice — 23-Herb Ayurvedic Formula for Thyroid Support, Metabolism & Energy
The Wellness Shop specializes in natural, vegan, and cruelty-free skin and hair care products, utilizing powerful botanicals and ancient beauty secrets for effective, clean beauty solutions.
Space Chakra Carry All Work Bag
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Jet Black Laptop Bag
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Bare Gleam Cuff
PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.
Skin Glow Combo
Vilvah is a progressive skincare brand offering natural, high-performance products for all skin types, featuring milk-based formulations and a commitment to sustainability and cruelty-free practices.
Charcoal + Salicylic acid soap
Ghar Soaps offers handmade, chemical-free soaps crafted from natural ingredients, prioritizing skin health. With 10,000+ satisfied customers, their fragrances are unique and effective, delivering genuine results.
Check 1 more launches

Ball Safe Hair Removal Cream (100ml)
Beardo offers a comprehensive grooming range for men, featuring over 300 products including beard, hair, skin care, fragrances, and accessories, tailored for raw, real, unfiltered masculinity.
Lavie Luxe Black Small Women's Cres Hobo Bag
Lavie World specializes in exquisite branded bags for women, offering a diverse range from chic totes to luxury handbags, blending fashion and functionality with a unique 5-stage design process.
Women German Grey Airy Linen Straight Pants
SAADAA, loved by over 500,000 women, specializes in quality bed linens and women’s apparel, offering a 100% refund policy and a commitment to timeless, honest, and easy designs.
Check 2 more Trousers launches


Glory Earrings
Zeraki Jewels, founded by two school friends, offers over 500 jewelry patterns, empowering women through handcrafted pieces, with a mission to provide quality, affordable fashion jewelry globally.
Check 1 more Earrings launches

Aleeza Peach Handblock Printed Kurta Pant Set
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
Performance Fermented Yeast Protein with Ultrasorb Tech | Thandai | 1 kg
BeastLife is India’s trusted brand for premium sports nutrition, offering authentic supplements and a mission to empower individuals to achieve their best, inspired by founder Gaurav Taneja.
Sukoon Mug - The Chai Lovers Edit
Weaving Homes specializes in handcrafted ceramic tableware and decor, offering unmatched quality and artistry. They provide 24-hour dispatch and free shipping on orders over 1000/- to over 50,000 satisfied customers.
Check 3 more Mugs launches



Mruduk - Three Seater Teak Sofa
Alankaram, co-founded by Anupriya Sahu and Dhwanit Parmar, specializes in bespoke contemporary furniture, blending cultural insights with advanced techniques, and features a highly skilled production team.
Peacock Small Hair Clip
Kattam specializes in traditional South Indian Temple Jewellery, vibrant Kundan, and rustic Oxidised Jewellery, offering handcrafted products by rural women artisans, enhancing womanhood through exquisite designs.
Thilak Pearl Choker Set
Kattam specializes in traditional South Indian Temple Jewellery, vibrant Kundan, and rustic Oxidised Jewellery, offering handcrafted products by rural women artisans, enhancing womanhood through exquisite designs.
Saint Leslie Gold Crystal Heels
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 5 more Heels launches





American Muscle Glass Case
Pop It Out, founded by Saajid Rifayee and Prathiksha Ravi in 2019, specializes in designer mobile accessories, focusing on customized protective solutions that enhance comfort and satisfaction.
Check 45 more launches





Organic Cotton Half Sleeve T-Shirt for Kids | Printed Round Neck Summer Wear T-Shirt for Baby Boys & Girls Combo | Little Heart & Bunny | Pack of 2
Moms Home offers 100% organic baby clothing made from premium organic cotton and bamboo, supporting local artisans through hand block printing while ensuring sustainability, safety, and comfort for babies.
Organic Cotton Kids Shorts | Soft & Breathable Half Pants for Baby | Little Heart & Bunny | Pack of 2
Moms Home offers 100% organic baby clothing made from premium organic cotton and bamboo, supporting local artisans through hand block printing while ensuring sustainability, safety, and comfort for babies.
Peacock Melody In Motion
Jaipur Watch Company, India's first luxury watch microbrand, specializes in bespoke, hand-painted, and pichwai art watches, creating honest, handcrafted timepieces since 2013.
Check 1 more Watches launches

Mishmash Naturals Kids Magical Makeup Combo
Mishmash Naturals is an AYUSH-certified, doctor-approved Ayurvedic kids’ makeup and personal care brand, offering food-grade, non-toxic, child-safe formulas for ages 3–14, loved by 5,000+ mothers across India.
You're viewing product launches from Saturday, 28 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
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