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New Product Launches by Indian D2C Brands on Saturday, 28 February 2026

A snapshot of product launches by Indian D2C brands on this day.

Here's a list of new product launches by Indian D2C brands on Saturday, 28 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.

Popular categories:

Puliyogare Paste + Urad Dal Papad (Ready in Minutes⏱️)

Sweet Karam Coffee
Sweet Karam Coffee|
368.33K followers

The brand uniquely offers over 100 palm oil and preservative-free snacks across India, with same day delivery in Chennai, and quick delivery options in other metropolitan areas.

₹379₹402
Save ₹23
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Jelly Stickers - Dino

Imagimake
Imagimake|
130.66K followers

Imagimake specializes in innovative educational toys, art kits, and learning aids for children, promoting holistic cognitive and creative development, and is available in over 20 countries.

Check 1 more Craft Kits launches

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₹640₹749
Save ₹109
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Jungle Animal - Felt Garland

GWD Kids
GWD Kids|
141.26K followers

This brand specializes in personalized baby nursery decor, offering premium quality wallpapers, cot mobiles, and wall art, all handcrafted locally in India for imaginative spaces and thoughtful gifts.

₹1,750
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Thyro Care Juice — 23-Herb Ayurvedic Formula for Thyroid Support, Metabolism & Energy

The Wellness Shop
The Wellness Shop|
258.32K followers

The Wellness Shop specializes in natural, vegan, and cruelty-free skin and hair care products, utilizing powerful botanicals and ancient beauty secrets for effective, clean beauty solutions.

₹699₹799
Save ₹100
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Space Chakra Carry All Work Bag

Zouk
Zouk|
1.04M followers

Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.

₹1,399₹1,899
Save ₹500
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Jet Black Laptop Bag

Zouk
Zouk|
1.04M followers

Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.

₹1,999
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Bare Gleam Cuff

PALMONAS
PALMONAS|
835.92K followers

PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.

₹3,149₹4,499
Save ₹1,350
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Skin Glow Combo

Vilvah
Vilvah|
753.53K followers

Vilvah is a progressive skincare brand offering natural, high-performance products for all skin types, featuring milk-based formulations and a commitment to sustainability and cruelty-free practices.

₹929₹998
Save ₹69
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Charcoal + Salicylic acid soap

GHAR SOAPS
GHAR SOAPS|
671.98K followers

Ghar Soaps offers handmade, chemical-free soaps crafted from natural ingredients, prioritizing skin health. With 10,000+ satisfied customers, their fragrances are unique and effective, delivering genuine results.

Check 1 more launches

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₹192₹210
Save ₹18
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Ball Safe Hair Removal Cream (100ml)

Beardo India
Beardo India|
657.29K followers

Beardo offers a comprehensive grooming range for men, featuring over 300 products including beard, hair, skin care, fragrances, and accessories, tailored for raw, real, unfiltered masculinity.

Lavie Luxe Black Small Women's Cres Hobo Bag

Lavie World
Lavie World|
519.87K followers

Lavie World specializes in exquisite branded bags for women, offering a diverse range from chic totes to luxury handbags, blending fashion and functionality with a unique 5-stage design process.

₹2,399₹3,999
Save ₹1,600
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Women German Grey Airy Linen Straight Pants

SAADAA
SAADAA|
515.35K followers

SAADAA, loved by over 500,000 women, specializes in quality bed linens and women’s apparel, offering a 100% refund policy and a commitment to timeless, honest, and easy designs.

Check 2 more Trousers launches

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₹1,199
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Glory Earrings

Zeraki Jewels
Zeraki Jewels|
411.38K followers

Zeraki Jewels, founded by two school friends, offers over 500 jewelry patterns, empowering women through handcrafted pieces, with a mission to provide quality, affordable fashion jewelry globally.

Check 1 more Earrings launches

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₹1,099₹1,499
Save ₹400
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Aleeza Peach Handblock Printed Kurta Pant Set

Jaipuriadaah
Jaipuriadaah|
261.19K followers

Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.

₹4,199₹7,649
Save ₹3,450
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Performance Fermented Yeast Protein with Ultrasorb Tech | Thandai | 1 kg

Beastlife
Beastlife|
177.47K followers

BeastLife is India’s trusted brand for premium sports nutrition, offering authentic supplements and a mission to empower individuals to achieve their best, inspired by founder Gaurav Taneja.

₹2,299₹2,999
Save ₹700
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Sukoon Mug - The Chai Lovers Edit

Weaving Homes
Weaving Homes|
159.71K followers

Weaving Homes specializes in handcrafted ceramic tableware and decor, offering unmatched quality and artistry. They provide 24-hour dispatch and free shipping on orders over 1000/- to over 50,000 satisfied customers.

Check 3 more Mugs launches

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₹379₹389
Save ₹10
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Mruduk - Three Seater Teak Sofa

Alankaram
Alankaram|
155.88K followers

Alankaram, co-founded by Anupriya Sahu and Dhwanit Parmar, specializes in bespoke contemporary furniture, blending cultural insights with advanced techniques, and features a highly skilled production team.

₹2,10,500
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Peacock Small Hair Clip

Kattam
Kattam|
152.98K followers

Kattam specializes in traditional South Indian Temple Jewellery, vibrant Kundan, and rustic Oxidised Jewellery, offering handcrafted products by rural women artisans, enhancing womanhood through exquisite designs.

₹720₹1,029
Save ₹309
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Thilak Pearl Choker Set

Kattam
Kattam|
152.98K followers

Kattam specializes in traditional South Indian Temple Jewellery, vibrant Kundan, and rustic Oxidised Jewellery, offering handcrafted products by rural women artisans, enhancing womanhood through exquisite designs.

₹2,539₹3,627
Save ₹1,088
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Saint Leslie Gold Crystal Heels

SaintG
SaintG|
123.91K followers

SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.

Check 5 more Heels launches

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₹12,900
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American Muscle Glass Case

Pop It Out
Pop It Out|
112.09K followers

Pop It Out, founded by Saajid Rifayee and Prathiksha Ravi in 2019, specializes in designer mobile accessories, focusing on customized protective solutions that enhance comfort and satisfaction.

Check 45 more launches

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₹799₹1,299
Save ₹500
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Organic Cotton Half Sleeve T-Shirt for Kids | Printed Round Neck Summer Wear T-Shirt for Baby Boys & Girls Combo | Little Heart & Bunny | Pack of 2

Moms Home
Moms Home|
107.48K followers

Moms Home offers 100% organic baby clothing made from premium organic cotton and bamboo, supporting local artisans through hand block printing while ensuring sustainability, safety, and comfort for babies.

₹499₹699
Save ₹200
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Organic Cotton Kids Shorts | Soft & Breathable Half Pants for Baby | Little Heart & Bunny | Pack of 2

Moms Home
Moms Home|
107.48K followers

Moms Home offers 100% organic baby clothing made from premium organic cotton and bamboo, supporting local artisans through hand block printing while ensuring sustainability, safety, and comfort for babies.

₹499₹799
Save ₹300
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Peacock Melody In Motion

Jaipur Watch Company
Jaipur Watch Company|
98.07K followers

Jaipur Watch Company, India's first luxury watch microbrand, specializes in bespoke, hand-painted, and pichwai art watches, creating honest, handcrafted timepieces since 2013.

Check 1 more Watches launches

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₹35,000
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Mishmash Naturals Kids Magical Makeup Combo

Mishmash Naturals
Mishmash Naturals|
34.47K followers

Mishmash Naturals is an AYUSH-certified, doctor-approved Ayurvedic kids’ makeup and personal care brand, offering food-grade, non-toxic, child-safe formulas for ages 3–14, loved by 5,000+ mothers across India.

₹1,999₹3,701
Save ₹1,702
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You're viewing product launches from Saturday, 28 February 2026. Each day, we surface fresh products from India's growing D2C scene.

Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.

Keep exploring, and discover what's new before everyone else.