New Product Launches by Indian D2C Brands on Friday, 27 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Friday, 27 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
My Powerpuff Dry Shampoo
Truth & Hair is a modern hair beauty brand celebrating individuality with India’s first clean haircare featuring hyaluronic acid and collagen, offering dermatologically tested, toxin-free solutions for straight, wavy, and curly hair.
Set of 3 - Brew thoughts mugs combo
Weaving Homes specializes in handcrafted ceramic tableware and decor, offering unmatched quality and artistry. They provide 24-hour dispatch and free shipping on orders over 1000/- to over 50,000 satisfied customers.
Check 1 more Mugs launches
Tangram Twist - Off We Go! | No Mess Sticker Art (ages 4-7)
Skillmatics is an innovative global games company creating award-winning learning experiences for children, designed by experts, focusing on wholesome fun, safety, and sustainability for ages 0-99.
Check 1 more Activity Books launches
Meyer Luminescence Non-Stick 8pcs Cookware Set, Blue (Saucepan+Casserole/Biryani Pot+Frypan+Flat Tawa+Accessories)
Pots and Pans India is the first international culinary cookware store, offering over 150 avant-garde kitchen products with unmatched safety and durability, enhancing culinary experiences for millions.
Ikat GreRe U-Shaped Sling Bag
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
boAt BassHeads 85 | In-Ear Wired Earphones with 10mm Drivers & Mic
boAt Lifestyle, India's No.1 Earwear Audio Brand, offers affordable, durable, and ultra-fashionable audio products, including True Wireless Earbuds and Smart Watches, designed for the modern, active consumer.
Check 1 more Earphones launches
boAt Rockerz Trendz | Wireless Headphones with 50 Hours Playback, BEAST™ Mode & ENx™ Calling
boAt Lifestyle, India's No.1 Earwear Audio Brand, offers affordable, durable, and ultra-fashionable audio products, including True Wireless Earbuds and Smart Watches, designed for the modern, active consumer.
100W GaN Charger | 100W Fast Charger with GaN Chip Technology, 12-Layer Smart IC Protection, Quad-Port Charging
boAt Lifestyle, India's No.1 Earwear Audio Brand, offers affordable, durable, and ultra-fashionable audio products, including True Wireless Earbuds and Smart Watches, designed for the modern, active consumer.
Check 2 more Chargers launches
Modern Men's Mix Metal Bracelet
PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.
Check 3 more Bracelets launches
Cute Heart Beaded Chain Necklace
PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.
Check 18 more Necklaces launches
Finely Hammered Hoop Earrings
PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.
Check 9 more Earrings launches
Cream & Beige Structured Stripe Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Check 1 more Shirts launches
Bright Wonder Skin Brightening Soap (Pack of 6)
BELLAVITA is a fragrance-forward D2C brand offering luxury perfumes, bath and body products, and skincare, using imported oils from France, Spain, and Italy, all cruelty-free and IFRA-certified.
Oversized Classic Olive Full Sleeve Shirt
Bonkers Corner is a Mumbai-based D2C brand offering affordable unisex luxury fashion, blending pop culture with streetwear, emphasizing comfort, inclusivity, and high-quality, unique designs for self-expression.
Check 1 more launches
Drawstring Waist Loose Pocket Pants in Brown
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Leopard Print Bodycon Midi Skirt
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
V-neck Wrap Knotted Maxi Dress In Rose Red
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 1 more Dresses launches
Ribbed Corset Style Sleeveless Top in Avocado
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Lac Punjabi Chura Set with Designer Artificial Stone Kada
Taj Bridal Store, based in Pilani, Rajasthan, specializes in a diverse collection of bangles, including Bridal Bangles, Punjabi Chura, and personalized Couple Name Bangles, serving customers for 30 years.
Kaia Two Layered Ruby Diamond Necklace Set (Necklace & Earrings)
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Check 6 more Necklace Sets launches
Alice Emerald Symphony Diamond Couture Statement Choker Necklace Set (Necklace & Earrings)
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Check 6 more Necklaces launches
MINI POM POM EARRINGS
Amama, founded in 2018, offers handcrafted jewellery and fashion accessories, blending traditional techniques with contemporary styles, featuring 6000+ unique pieces and free shipping on prepaid orders.
Conoidal Rose Sahara Earrings (Set of 2)
Amama, founded in 2018, offers handcrafted jewellery and fashion accessories, blending traditional techniques with contemporary styles, featuring 6000+ unique pieces and free shipping on prepaid orders.
Check 1 more Earrings launches
Archi Full Black Beads Mangalsutra
Zeraki Jewels, founded by two school friends, offers over 500 jewelry patterns, empowering women through handcrafted pieces, with a mission to provide quality, affordable fashion jewelry globally.
Chand Phool Meena Earrring
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Check 7 more Earrings launches
Mayur Phool Meena Set
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Green Drift Frame Pendant without Chain
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Check 14 more Necklaces launches
Ganthan Bracelet - Rubies, Green Onyx & Freshwater Pearls
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Dark Blue Floral Print Denim Mini Dress
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Check 1 more Dresses launches
Navy Blue Sleeveless Denim Co-Ord
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Dhanyog Combo for Him & Her
Japam, founded in 2022, specializes in authentic spiritual accessories, including Rudraksha wearables, with lab-tested authenticity and a Siddhi service for energized products, ensuring customer trust and satisfaction.
Liver Detox Juice
The Wellness Shop specializes in natural, vegan, and cruelty-free skin and hair care products, utilizing powerful botanicals and ancient beauty secrets for effective, clean beauty solutions.
Silver 92.5 Dual Heart Pearl Necklace
Unniyarcha is a silver jewelry brand inspired by a legendary warrior, offering unique, high-quality designs crafted by skilled artisans, while promoting ethical sourcing and empowering women artisans.
Peak Design Everyday Fabric Case Pixel 8
Cover It Up specializes in personalizing pop culture-inspired merchandise, including phone covers and AirPods cases, led by founder Ronak Sarda, transforming a Facebook page into a thriving ecommerce platform.
Check 6 more launches
Boba - The Witty Bunny Toy (Beige)
Zoey specializes in premium baby comfort products like sleeping bags and carrier nests, utilizing breathable organic muslin for exceptional quality. Their hand-made designs ensure safety and modern elegance for parents.
Sukoon Cotton Girls Night Suit
Zoey specializes in premium baby comfort products like sleeping bags and carrier nests, utilizing breathable organic muslin for exceptional quality. Their hand-made designs ensure safety and modern elegance for parents.
Shadow Washed Oversized T-shirt Light Grey
Fuaark, India's fastest growing gym wear brand, empowers individuals with performance-enhancing, tapered fit technology apparel, promoting inclusivity and confidence in fitness pursuits for all body types.
Check 18 more T-shirts launches
Aero Fullsleeves Shirt Navy
Fuaark, India's fastest growing gym wear brand, empowers individuals with performance-enhancing, tapered fit technology apparel, promoting inclusivity and confidence in fitness pursuits for all body types.
Check 12 more Shirts launches
Legacy Stringer Dark grey
Fuaark, India's fastest growing gym wear brand, empowers individuals with performance-enhancing, tapered fit technology apparel, promoting inclusivity and confidence in fitness pursuits for all body types.
Check 8 more Vests launches
A Phad Painting set up by Kalyan Joshi
MeMeraki is India’s largest culture-tech platform for handmade Indian art, connecting 350+ master artisans with global audiences through curated artworks, workshops, culture-led experiences, and technology-driven preservation of 3000+ traditional artforms.
Check 12 more Artworks launches
Crescent Moon Silver Mangal Sutra Set
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Tortoise & Rabbit Planter
Weaving Homes specializes in handcrafted ceramic tableware and decor, offering unmatched quality and artistry. They provide 24-hour dispatch and free shipping on orders over 1000/- to over 50,000 satisfied customers.
Basic Teal Bowl
Weaving Homes specializes in handcrafted ceramic tableware and decor, offering unmatched quality and artistry. They provide 24-hour dispatch and free shipping on orders over 1000/- to over 50,000 satisfied customers.
Tangerine Pure Linen saree
Swtantra aims to make Indian clothing globally wearable, offering quality sarees and apparel while supporting local weavers, with a focus on affordability and customer experience.
Check 1 more Sarees launches
Tuff Rivet
Boult Audio, India's fastest growing wearable brand, specializes in innovative audio solutions including earbuds, smartwatches, and speakers, committed to quality and immersive customer experiences since 2017.
Baby Animal Insulated Steel Sipper Bottle
Rosada is a D2C brand specializing in personalized gift items for babies and kids, creating high-quality products that embody joy, memories, and a unique connection for families.
Check 10 more launches
Arviona Belle Lab Diamond Earring
Fiona Diamonds is India's first brand offering natural diamonds, lab-grown diamonds, and moissanites, providing exquisite, customizable jewelry with a commitment to transparency, quality, and environmental sustainability.
Check 69 more launches
Saint Auric Gold Leather Rafia Stud Block Heels
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Kashmiri Handwoven Pashmina Sozni Stole Hashidaar – Natural | Multicolour Heritage
Kashmir Box connects over 5,000 artisans, offering luxury clothing and lifestyle pieces while preserving Kashmir's heritage through sustainable practices and improved livelihoods for local craftsmen.
Personalized Letter Spiderman Silver Nazariya
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 9 more Bracelets launches
The Marvel Silver Ring
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 1 more Rings launches
S Crown Silver Pendant
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Car Kurta Silver Buttons
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Superman Silver Pendant With Chain
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 6 more Buttons launches
You're viewing product launches from Friday, 27 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.