New Product Launches by Indian D2C Brands on Thursday, 12 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Thursday, 12 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
Ikat Fusion Storage Jar - 280ml
The brand offers a diverse selection of products, including Furniture, Decor, Kitchen & Dining items, as well as Bags, Wallets, Watches, and Beauty & Fragrance essentials.
Creamy Onion Papad
The brand uniquely offers over 100 palm oil and preservative-free snacks across India, with same day delivery in Chennai, and quick delivery options in other metropolitan areas.
Check 3 more Snacks launches
Mizoya Matsya Auspicious Timeless Dori Necklace
Shyle Silver Jewellery showcases Jaipur’s rich artistry with handcrafted 92.5 stamped silver earrings, rings, necklaces, bangles and accessories, blending traditional craftsmanship and contemporary design for elegant, meaningful pieces.
PickSip 40 Insulated Tumbler Bottle With Top Handle Milk Matcha Green 1200ml
Nestasia offers unique, design-driven home decor and lifestyle products, emphasizing sustainability and quality. Founded by Aditi Murarka and Anurag Agrawal, it aims to transform spaces into personal sanctuaries.
Gir Glades Classic Tote Bag - 1991 by Zouk
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 1 more Tote Bags launches
Sydney Cupro Silk Orange Kurta Set
Mulmul offers luxurious Indian wear, featuring elegant kurta sets and vibrant lehengas crafted from premium fabrics with intricate embroidery, celebrating the heritage of the delicate mulmul fabric.
SpongeBob Doodles Oversized T-shirt
Bonkers Corner is a Mumbai-based D2C brand offering affordable unisex luxury fashion, blending pop culture with streetwear, emphasizing comfort, inclusivity, and high-quality, unique designs for self-expression.
Check 2 more launches
Barnyard millet (Samwa/Samak rice) Fasting Friendly | No Soaking required
Slurrp Farm, founded by two mothers, offers healthy multigrain foods made with ragi, jowar, oats, and millet, focusing on children's nutrition and sustainable farming practices.
Check 5 more Deals of the Day launches
Collared Cross Hem Solid Short Sleeve Back Bow Shirt in Pink
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 21 more Tops launches
Collared Slim Fit A-Line Hem Striped Long Sleeve Blazer and Trouser Suit Set
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 3 more Co-ords launches
Asymmetrical Neck Slim Fit Solid Sleeveless Pleated Midi Dress in Maroon
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 11 more Dresses launches
Wildflower Ramen Bowl with Chopsticks, 450ml | Lost in Paradise
The brand offers a diverse selection of products, including Furniture, Decor, Kitchen & Dining items, as well as Bags, Wallets, Watches, and Beauty & Fragrance essentials.
Mira Emerald Empress Couture Statement Necklace Set (Necklace & Earrings)
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Filter Coffee Milk Chocolate Bar (52% Cocoa)
The brand uniquely offers over 100 palm oil and preservative-free snacks across India, with same day delivery in Chennai, and quick delivery options in other metropolitan areas.
Black Stripe Tie-Up Top
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Black And White Colorblock Maxi Dress
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Black Stripe One Shoulder Co-Ord Set
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
BB On-The-Go Slip-On
Bacca Bucci, a leading footwear and accessories brand, offers handcrafted shoes, vibrant boots, sneakers, and athleisure inspired by global trends, ensuring quality, style, and unique individuality.
HUFT Playtime Toy Basket For Dog & Cat - Navy
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 5 more Toys launches
Autumn Rust Maroon Flared Printed Short Kurti
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
Check 1 more Kurtis launches
White Pleated Gurkha Pant
Banana Club is a premium clothing brand in Bharat, offering trendy men's fashion at affordable prices, with in-house quality control and dedicated customer support for a superior shopping experience.
The Wild Empress Bridal Cape
Outhouse, founded by sisters Kaabia and Sasha Grewal, specializes in handcrafted designer jewellery, offering a diverse range of styles, including earrings, necklaces, and bags, with complimentary shipping in India.
Pragya Kundan Long Earrings
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 2 more Earrings launches
Aarini Nagas Short Necklace Set
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 27 more Necklaces launches
Deekshi Kundan Maangtikka
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Amyra Nagas Chain
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 1 more Chains launches
Hibis Pair Bangle
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 5 more Bangles launches
High-Impact Bonded Bounce Control Sports Bra- InvisiBlend™ Collection NYK911 Black
Nykd, a House of Nykaa brand, offers comfortable lingerie that blends fashion and function, ensuring a second-skin feel for everyday wear, with special discounts for new customers.
Check 1 more Bra launches
Colourful Stockings Full Sleeves Night Suit
Mama and Peaches is a family-owned online baby store, run by moms, offering curated premium products for newborns, including clothing, baby gear, and personalized shopping experiences.
Rainbow Terazzo Nightsuit Shorts Set
Mama and Peaches is a family-owned online baby store, run by moms, offering curated premium products for newborns, including clothing, baby gear, and personalized shopping experiences.
Check 3 more Shorts Set launches
Fruit AHA Face Wash (Pack Of 2)
Re'equil is a trusted D2C brand offering dermatologically tested cosmeceutical solutions for skin and hair, addressing concerns like acne, aging, and hair fall with clinically proven ingredients.
Navy Blue & Black: Bold Horizon Oversize T-Shirt, Pack of 2
Bombay Trooper, established in 2013, creates travel-inspired apparel from recycled plastics, pioneering Print On Demand, blending innovative design with sustainability for explorers and trendsetters.
Check 6 more launches
Personalized Cartoon Portrait Graphic T-Shirt
Love Craft Gift is an online gift shop in India specializing in customized gifts like Shadow Boxes and Wooden Frames, offering free shipping and exciting offers for over 10,000 happy customers.
Check 11 more T-shirts launches
Organic Cotton Jhabla & Pyjama For New Born | Full Sleeve Baby Jabla and Baby Pajama Co-Ord Set | Bunny | Set of 1
Moms Home offers 100% organic baby clothing made from premium organic cotton and bamboo, supporting local artisans through hand block printing while ensuring sustainability, safety, and comfort for babies.
Odyssey | Grey | Medium Hard Luggage
Assembly, founded by travel enthusiasts Mohit and Aditya, creates minimal, functional luggage with a focus on high-quality materials and detail, offering a 5-year warranty on their products.
Check 3 more Check In Hard Luggage launches
Odyssey Combo | Grey | Cabin+Medium Hard Luggage
Assembly, founded by travel enthusiasts Mohit and Aditya, creates minimal, functional luggage with a focus on high-quality materials and detail, offering a 5-year warranty on their products.
Check 1 more Set of 2, Cabin + Check In Hard Luggage launches
Odyssey Combo | Grey | Set of 3 Hard Luggage
Assembly, founded by travel enthusiasts Mohit and Aditya, creates minimal, functional luggage with a focus on high-quality materials and detail, offering a 5-year warranty on their products.
Check 1 more Set of 3, Cabin + Check In Hard Luggage launches
Odyssey | Grey | Cabin Hard Luggage
Assembly, founded by travel enthusiasts Mohit and Aditya, creates minimal, functional luggage with a focus on high-quality materials and detail, offering a 5-year warranty on their products.
Check 1 more Cabin Hard Luggage launches
Forever Yours
Shades of Spring offers a diverse range of floral products including hand-tied bouquets, subscription services, and DIY flower boxes, catering to various occasions and preferences.
Check 1 more Bath Bombs launches
You're viewing product launches from Thursday, 12 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.