New Product Launches by Indian D2C Brands on Friday, 13 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Friday, 13 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
Earl Sapphire Blue
Boult Audio, India's fastest growing wearable brand, specializes in innovative audio solutions including earbuds, smartwatches, and speakers, committed to quality and immersive customer experiences since 2017.
Check 1 more launches
High Protein Pancake mix | Blueberry | No maida, 16g Protein
Slurrp Farm, founded by two mothers, offers healthy multigrain foods made with ragi, jowar, oats, and millet, focusing on children's nutrition and sustainable farming practices.
Cocoon Newborn Wrap - Blue
Baby Jalebi specializes in premium quality diaper bags, bedding collections, kids backpacks, and personalized items, offering exclusive, top trending designs and waterproof canvas prints available for online shopping.
Check 2 more Crescent Sleeping Bag launches
Ugaoo Smart Indoor Hydroponic Planter with LED Grow Light
Ugaoo, an initiative of Namdeo Umaji, offers over 350 plant varieties, organic fertilizers, and free shipping above ₹499, ensuring quality and sustainable gardening solutions across India.
Toy Trunk Indian Strategy Board Games (Set of 4)
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Mettle Cream To Powder Foundation (35 Frappe)
SUGAR Cosmetics empowers women with curated, global beauty products, celebrating all interpretations of beauty. They offer premium makeup for face, eyes, and lips, ensuring fun and style for every individual.
Handwoven Gift Basket With Handles Red And Gold
Nestasia offers unique, design-driven home decor and lifestyle products, emphasizing sustainability and quality. Founded by Aditi Murarka and Anurag Agrawal, it aims to transform spaces into personal sanctuaries.
Check 6 more Basket launches
FloMotif Saira Trolley Bag - (Black)
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 5 more Trolley Bags launches
Jet Black Office Sneaker
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 4 more Sneakers launches
Deccan Garden Multi-Strap Slider
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 8 more Multi-Strap Slider launches
Telangana Weaves Office Bellies
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 12 more Bellies launches
Sanjan Jaali Formal Block Heels
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 1 more Formal Block Heel launches
Kadapa Qila Casual Flats
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Nawabi Couture Laptop Bag
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 1 more Laptop Bags launches
Mughal Motif Boardroom Office Bag
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 2 more Office Bags launches
Hampi Sculpt Cosmetic Pouch
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Banaras Elegance Statement Backpack
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 5 more Backpacks launches
Madurai Blossom V Sliders
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 8 more V Slider launches
Leh Abstract Flexifit Mule
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 3 more Flexifit Mule launches
Rohtang Stripes Gladiator Sandals
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Bengal Mosaic Casual Flat
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 8 more Casual Flat launches
Ikat Wave Classic Zipper Wallet
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 2 more Wallets launches
Bengal Mosaic Women's Chappals
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 8 more Chappals launches
Bristel Trapezia Tote
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 1 more Tote Bags launches
Mysore Garden Cross Sliders
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 8 more Cross Slider launches
SAK Satchel - Chettinad Florals
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 2 more Satchel Bags launches
WavBeach Signature Tote
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 4 more Signature Tote launches
Bristel Braided Kolhapuri Chappal
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 1 more Kolhapuri Chappals launches
African Art Handbag
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 2 more Handbags launches
Jaipur Kamal Knotted Mule
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 3 more Mules launches
Gir Glades Collapsible Duffle Bag
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 5 more Collapsible Duffle Bag launches
Chamoli Motif Women's Embellished Sliders
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 4 more Regal Collection launches
Charminar Jaali Side Toe Flats
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 4 more Side Toe Flat launches
Space Chakra L-Zippered Laptop Sleeve
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 2 more Laptop Sleeves launches
Kochi Marine Cross Flats
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 3 more Cross Flats launches
Calcutta Art Square Scarves
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Amer Meenakari Long Scarves
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Ribbed pants Sale
BabyMonk, one of India's largest kids brands, specializes in a wide selection of kids fashion and accessories, aiming to transform the shopping experience with exceptional products and service.
Check 21 more launches
The Modern Muse Set
PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.
Check 18 more Jewellery Sets launches
Yellow Ombre Knit Polo T-Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Dark Olive Structured Checks Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Check 9 more Shirts launches
Blackout Powder (4g)
Beardo offers a comprehensive grooming range for men, featuring over 300 products including beard, hair, skin care, fragrances, and accessories, tailored for raw, real, unfiltered masculinity.
Dark Purple Georgette Embroidery Saree
Sudathi, a Surat-born ethnic wear brand, offers affordable elegance in sarees, ready-to-wear sarees, blouses and shapewear, celebrating every woman with quality, trendy designs and wide collections for all occasions.
Check 55 more Sarees launches
Panchi Banarsi Off White Kurta Set
Mulmul offers luxurious Indian wear, featuring elegant kurta sets and vibrant lehengas crafted from premium fabrics with intricate embroidery, celebrating the heritage of the delicate mulmul fabric.
Check 10 more Kurta Sets launches
Mali Glass Organza Fuchsia Skirt Set With Cape
Mulmul offers luxurious Indian wear, featuring elegant kurta sets and vibrant lehengas crafted from premium fabrics with intricate embroidery, celebrating the heritage of the delicate mulmul fabric.
Check 4 more Co-ord Set launches
Grey Distressed Plaid Overshirt
Bonkers Corner is a Mumbai-based D2C brand offering affordable unisex luxury fashion, blending pop culture with streetwear, emphasizing comfort, inclusivity, and high-quality, unique designs for self-expression.
Check 2 more launches
Fusilli Pasta
Slurrp Farm, founded by two mothers, offers healthy multigrain foods made with ragi, jowar, oats, and millet, focusing on children's nutrition and sustainable farming practices.
Check 1 more Pasta launches
Banana Choco-Chip Millet Pancake Mix × 3 | No Maida
Slurrp Farm, founded by two mothers, offers healthy multigrain foods made with ragi, jowar, oats, and millet, focusing on children's nutrition and sustainable farming practices.
Nut Powder
Slurrp Farm, founded by two mothers, offers healthy multigrain foods made with ragi, jowar, oats, and millet, focusing on children's nutrition and sustainable farming practices.
Men Black Flat Knit Round Neck T-shirt
SAADAA, loved by over 500,000 women, specializes in quality bed linens and women’s apparel, offering a 100% refund policy and a commitment to timeless, honest, and easy designs.
Check 2 more T-shirts launches
Men Off White Flat Knit Polo
SAADAA, loved by over 500,000 women, specializes in quality bed linens and women’s apparel, offering a 100% refund policy and a commitment to timeless, honest, and easy designs.
Check 2 more Men Flat Knit Polo launches
Women Beige Linen Blend Wide Leg Pant
SAADAA, loved by over 500,000 women, specializes in quality bed linens and women’s apparel, offering a 100% refund policy and a commitment to timeless, honest, and easy designs.
Check 1 more Women Linen Blend Wide Leg Pant launches
Women White Linen Blend Waist Coat
SAADAA, loved by over 500,000 women, specializes in quality bed linens and women’s apparel, offering a 100% refund policy and a commitment to timeless, honest, and easy designs.
Check 1 more Women Linen Blend Waist Coat launches
Men Black Linen Blend Straight Pant
SAADAA, loved by over 500,000 women, specializes in quality bed linens and women’s apparel, offering a 100% refund policy and a commitment to timeless, honest, and easy designs.
Check 5 more Pants launches
Men Black Linen Blend Pant & Taupe Pure Linen Short Sleeve Shirt
SAADAA, loved by over 500,000 women, specializes in quality bed linens and women’s apparel, offering a 100% refund policy and a commitment to timeless, honest, and easy designs.
Check 3 more Shirts launches
Polka Dot U-neckline Ruffled A-line Mini Dress
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 10 more Dresses launches
Double-Breasted Front Buttoned Blazer In Off-White
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 4 more Tops launches
Flap Pocket Side Drawstring Baggy Cargo Pants
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 4 more Trousers launches
Gingham Top & Low Rise Drawstring Ruched Midi Skirt Set
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Moh Peacock Kundan Shaahi Ring
Shyle Silver Jewellery showcases Jaipur’s rich artistry with handcrafted 92.5 stamped silver earrings, rings, necklaces, bangles and accessories, blending traditional craftsmanship and contemporary design for elegant, meaningful pieces.
CZ Petal Necklace
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Check 1 more Necklaces launches
Geometric Rhombus Hoops
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Check 14 more launches
Rose Leaf Earrings
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Tiny Silver Adjustable Koyari Heart Toe Ring
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Check 34 more Toe Rings launches
Slate Blue Stripe Cotton Midi Dress
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Navy Stripe Colorblock Oversized Shirt
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Pink Stripe Asymmetric Wrap Top
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
HUFT Prism Embossed Melamine Bowl For Dogs - Lilac
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 2 more Bowls launches
HUFT It's My Birthday Printed Bandana For Dog - Blue
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 1 more Bandana launches
HUFT Song of Spring Reversible Mesh Dog Harness
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 2 more Pet Harnesses launches
HUFT Basics Dog Leash - Pink
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 3 more Pet Leashes launches
HUFT Over the Rainbow Collar For Dog - Blue
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 4 more Collar launches
IndieGood Handloom Cotton Party Bow Tie Dog Collar - Playful
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
HUFT Funhouse Cat Scratcher - Brown
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Dash Dog Zippy The Zebra Squeaky Plush Toy For Dog - Black & White
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 2 more Toys launches
Traditional Ruby Emerald Polki Pearl Choker + Earrings in 925 Silver
Sneha Rateria Fine Jewellery specializes in customized gold-plated silver jewelry featuring CZ stones, with a diverse range of bridal designs including Antique, Meenakari, and Polki styles.
Thunderbird Caramel Brown Check Shirt
Jimmy Luxury offers stylish cargo, shirts, and jeans for men at unbeatable prices in India, featuring free shipping, easy returns, and a commitment to quality and customer satisfaction.
Parita Toran | Bandhanwar
IBHI specializes in handcrafted gifts, with 93% of products handmade, offering home décor, personal accessories, and stationery for weddings and occasions, blending Indian heritage with modern aesthetics.
Divine Stone Short Necklace
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 24 more Necklaces launches
Vismaya Bullakku Nose Pin
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 4 more Nosepins launches
Charvi Kundan Pendant
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Vitheesha Stone Pair Bangle
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 8 more Bangles launches
Mesmerizing Hook Jhumkas
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 1 more Earrings launches
Nithira Kundan Ring
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Cheetah Style Men's Bracelet
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Shinning Mugappu Chain
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 17 more Chains launches
snack pattern bumper case
Cover It Up specializes in personalizing pop culture-inspired merchandise, including phone covers and AirPods cases, led by founder Ronak Sarda, transforming a Facebook page into a thriving ecommerce platform.
Beastlife Flavour Fusion Creatine Combo | Tropical Tango & Peach | 125 g × 2
BeastLife is India’s trusted brand for premium sports nutrition, offering authentic supplements and a mission to empower individuals to achieve their best, inspired by founder Gaurav Taneja.
Zyra Chandelier
The Purple Turtles offers unique and eclectic home decor, emphasizing sustainable design and curated collections, with a focus on beautiful, handcrafted items sourced responsibly.
Check 1 more Chandeliers launches
Pisces Carved Stone Gold Plated Silver Pendant
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Yellow Soft Silk Jaal Banarasi Saree with Blouse Fabric
Swtantra aims to make Indian clothing globally wearable, offering quality sarees and apparel while supporting local weavers, with a focus on affordability and customer experience.
Martian Orange
Eyewearlabs offers designer sunglasses and eyeglasses at revolutionary prices, prioritizing quality and accessibility while ensuring affordable options through direct engagement and in-house design. Every purchase supports those in need.
Check 1 more Sunglasses launches
Seamless Bra
WomanLikeU offers a diverse range of popular women's vacation wear, including swimwear, dresses, and co-ords, along with a convenient body type calculator for personalized shopping.
Aelvion Lab Grown Diamond Bracelet in 18kt Gold Vermeil
Fiona Diamonds is India's first brand offering natural diamonds, lab-grown diamonds, and moissanites, providing exquisite, customizable jewelry with a commitment to transparency, quality, and environmental sustainability.
Check 28 more launches
Merry Go Round Knitting Yarn - Hot Pink
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Organic Cotton Baby Full Sleeve Onesie | Bunny | Pack of 1
Moms Home offers 100% organic baby clothing made from premium organic cotton and bamboo, supporting local artisans through hand block printing while ensuring sustainability, safety, and comfort for babies.
Assorted Protein Sachet Pack – Chocolate & Coffee Flavour | Buy 1 Get 1
FitFeast offers tasty, lab-tested, protein-rich snacks including peanut butters, protein chips, bars, and shakes, focused on great taste, smooth texture, easy digestion, and solving India’s protein deficiency.
You're viewing product launches from Friday, 13 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.