New Product Launches by Indian D2C Brands on Tuesday, 17 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Tuesday, 17 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
Indulgeo Essentials Teddy Bear Charm Keychain
Indulgeo Essentials combines Ayurvedic wisdom with scientific innovation, offering luxurious organic skincare solutions for various concerns, emphasizing effective, toxin-free ingredients for radiant skin and hair.
Check 1 more launches
Saint Dahna Beige Raffia Leather Platform Sandals
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 5 more Heels launches
Mishmash Naturals Sweet Coral Duo - Lip Gloss & Lip balm
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Check 2 more Makeup Kits launches
Crystal Fairy Core Butterfly Tumbler With Lid And Straw 450ml Set Of 2 Blue
Nestasia offers unique, design-driven home decor and lifestyle products, emphasizing sustainability and quality. Founded by Aditi Murarka and Anurag Agrawal, it aims to transform spaces into personal sanctuaries.
Check 1 more Tumblers launches
Crimson blossoms in Phulkari by Harjeet Kaur
MeMeraki is India’s largest culture-tech platform for handmade Indian art, connecting 350+ master artisans with global audiences through curated artworks, workshops, culture-led experiences, and technology-driven preservation of 3000+ traditional artforms.
Check 10 more Artworks launches
Keychain
EcoKaari is a social enterprise specializing in premium, vegan, eco-friendly, and upcycled products, empowering women and youth artisans through sustainable practices and custom gifting solutions.
Check 6 more launches
Aqua Puffs: Girl Power | 3D Art Kit (ages 4-10)
Skillmatics is an innovative global games company creating award-winning learning experiences for children, designed by experts, focusing on wholesome fun, safety, and sustainability for ages 0-99.
Gripso Dual Compartment Food Container 600ml Sage Green
Nestasia offers unique, design-driven home decor and lifestyle products, emphasizing sustainability and quality. Founded by Aditi Murarka and Anurag Agrawal, it aims to transform spaces into personal sanctuaries.
Check 7 more Storage Container launches
Ajanta Allure Urban Laptop Sleeve - 14inch (Brown)
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 9 more Laptop Sleeves launches
Paisley Print Boardroom Office Bag
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 13 more Office Bags launches
FloMotif Chain Wallet
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Mustard & Beige Linen Stripe Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Check 6 more Shirts launches
Fangline Zipper Jacket
Bonkers Corner is a Mumbai-based D2C brand offering affordable unisex luxury fashion, blending pop culture with streetwear, emphasizing comfort, inclusivity, and high-quality, unique designs for self-expression.
Check 5 more launches
Magic Milk Mix - Millet Chocolate
Slurrp Farm, founded by two mothers, offers healthy multigrain foods made with ragi, jowar, oats, and millet, focusing on children's nutrition and sustainable farming practices.
Berry Crunch - Ragi Stars and Moons
Slurrp Farm, founded by two mothers, offers healthy multigrain foods made with ragi, jowar, oats, and millet, focusing on children's nutrition and sustainable farming practices.
Lavie Luxe Query Black Large Women's Tote
Lavie World specializes in exquisite branded bags for women, offering a diverse range from chic totes to luxury handbags, blending fashion and functionality with a unique 5-stage design process.
Name and Photo Bangles Set Personalized Wedding Chura Set
Taj Bridal Store, based in Pilani, Rajasthan, specializes in a diverse collection of bangles, including Bridal Bangles, Punjabi Chura, and personalized Couple Name Bangles, serving customers for 30 years.
Maharani Emerald Moissanite Royal Choker & 3 Layer Kundan Polki Necklace Set ( 2 Necklace & 2 Earrings )
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Luxe Couture Double Layer Moissanite Kundan Polki Mosaic Sapphire, Blossom & Multi Colour Stones Statement Choker Necklace Set (Necklace & Earrings)
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Check 1 more Necklace Sets launches
Alter CINNAMON
Comet is a homegrown lifestyle sneaker brand offering unisex sneakers with remarkable craftsmanship. They emphasize fearless living with a bold portfolio of 14+ colorways and exclusive drops.
Black Satin Twist Neck Halter Top
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Check 6 more Tops launches
Navy Cotton Dual Pocket Crop Shirt
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Black One Shoulder Cut Out Maxi Dress
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Check 5 more Dresses launches
Beige Abstract Shirt Co-Ord
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Check 1 more Co-ords launches
Dash Dog Kuddly Koala Squeaky Plush Toy For Dog - Grey
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 13 more Toys launches
Herb-enriched Matte Liquid Lipstick
Just Herbs is an official Indian e-store offering pure, bespoke herbal, organic, and ayurvedic cosmetic products for skincare, hair, and bath & body at the best prices.
Check 1 more Lipsticks launches
Caprese Tyko Medium Black Sling Bag
Caprese offers a luxurious collection of bags inspired by the Isle of Capri, featuring sleek cuts and modern elegance for the free-spirited urban woman seeking unique fashion statements.
Check 3 more Sling Bags launches
Caprese Tilly Large Powder Pink Satchel Bag
Caprese offers a luxurious collection of bags inspired by the Isle of Capri, featuring sleek cuts and modern elegance for the free-spirited urban woman seeking unique fashion statements.
Check 12 more Satchel Bags launches
Caprese Yashna Medium Cherry Red Baguette Bag
Caprese offers a luxurious collection of bags inspired by the Isle of Capri, featuring sleek cuts and modern elegance for the free-spirited urban woman seeking unique fashion statements.
Check 2 more Baguette Bags For Women launches
Caprese Primea Medium Chocolate Brown Tote Bag
Caprese offers a luxurious collection of bags inspired by the Isle of Capri, featuring sleek cuts and modern elegance for the free-spirited urban woman seeking unique fashion statements.
Check 17 more Tote Bags launches
Caprese Maddy Medium Black Hobo Bag
Caprese offers a luxurious collection of bags inspired by the Isle of Capri, featuring sleek cuts and modern elegance for the free-spirited urban woman seeking unique fashion statements.
Check 3 more Hobo Bags launches
Caprese Patricia Large Dark Beige Laptop Bag
Caprese offers a luxurious collection of bags inspired by the Isle of Capri, featuring sleek cuts and modern elegance for the free-spirited urban woman seeking unique fashion statements.
Brown Semi-Elasticated Corduroy Pant
Banana Club is a premium clothing brand in Bharat, offering trendy men's fashion at affordable prices, with in-house quality control and dedicated customer support for a superior shopping experience.
Powder Blue Windowpane Check Shirt
Banana Club is a premium clothing brand in Bharat, offering trendy men's fashion at affordable prices, with in-house quality control and dedicated customer support for a superior shopping experience.
Check 1 more Shirts launches
Black Body Spray | 150ml
The Man Company offers premium men's grooming products enriched with natural essential oils, free from harmful chemicals, assisting men in their journey to become modern gentlemen.
Saubhagya Potli Bag
IBHI specializes in handcrafted gifts, with 93% of products handmade, offering home décor, personal accessories, and stationery for weddings and occasions, blending Indian heritage with modern aesthetics.
Check 1 more launches
Perumal 3D Idol
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Ziyan Kundan Drops
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 4 more Earrings launches
Varisha Nagas Oddiyanam
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Yalini Pakshi Long Necklace
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 6 more Necklaces launches
Aloe Vera Panty Liners (100 Liners)
Pee Safe, a leading feminine hygiene brand in India, offers a wide range of products including toilet hygiene, menstrual care, and intimate wellness solutions, ensuring safety and comfort for women.
Dancing Elephants Blue Kurta Set
Mama and Peaches is a family-owned online baby store, run by moms, offering curated premium products for newborns, including clothing, baby gear, and personalized shopping experiences.
Check 7 more Kurta Sets launches
Purple Magic Teeth Whitening Serum & Whitening Strips Combo
Perfora™ is an innovative oral care brand offering practical, safe, and effective products designed to elevate everyday routines, while committing 1% of revenue to environmental preservation.
Shri Subramaneya in Antique Tanjore
MeMeraki is India’s largest culture-tech platform for handmade Indian art, connecting 350+ master artisans with global audiences through curated artworks, workshops, culture-led experiences, and technology-driven preservation of 3000+ traditional artforms.
Check 8 more Decorative Objects launches
Solitaire In Silver Pendant Set
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Check 1 more Necklace Sets launches
Queen of Heaven Earring
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Check 1 more Earrings launches
Moonlit Landscape Earring
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Golden CZ Pearl Necklace
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Check 1 more Necklaces launches
Verve Personalised Crossbody Bag - Camel
The Messy Corner specializes in personalized gifts crafted from high-quality vegan leather, offering unique, customizable products for both personal and business gifting with a focus on quality and customer experience.
Little Sister - Mouse Doll
This brand specializes in personalized baby nursery decor, offering premium quality wallpapers, cot mobiles, and wall art, all handcrafted locally in India for imaginative spaces and thoughtful gifts.
Check 1 more Toys launches
Calla Lily - Mixed bulbs (Pink White Red )
myBageecha, founded by the Kabra family, offers a wide range of plants, pots, and home décor, promoting healthier living and urban gardening solutions for city dwellers.
Handmade Pom-Pom Winter Cap - Black & Red
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
The Original Knit Handmade Cap with Socks - Grey & Blue
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Little Elephant Baby Knit Cap, Mittens & Socks - Ice Blue
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Saint Orion Flower Gold Metallic Leather Sandals
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Saint Zaria Embroidered Off-White Leather Thong Footbed
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 2 more Sandals launches
Aarna Envelope flap
Colors and Braids, founded in 2018, curates trending, handcrafted designs of affordable Jutti, Clutches, and Potlis, ensuring quality and satisfaction with every purchase, offering free shipping across India.
Check 3 more Clutches launches
Personalized Anime Naruto Face T-Shirt
Love Craft Gift is an online gift shop in India specializing in customized gifts like Shadow Boxes and Wooden Frames, offering free shipping and exciting offers for over 10,000 happy customers.
Check 12 more T-shirts launches
meHER Pansy Purple Kashmiri Aari Woollen Co-ord Set
Kashmir Box connects over 5,000 artisans, offering luxury clothing and lifestyle pieces while preserving Kashmir's heritage through sustainable practices and improved livelihoods for local craftsmen.
Sunshine Yellow Aari Embroidered Woolen Suit Set
Kashmir Box connects over 5,000 artisans, offering luxury clothing and lifestyle pieces while preserving Kashmir's heritage through sustainable practices and improved livelihoods for local craftsmen.
You're viewing product launches from Tuesday, 17 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.